Is Your Company Website Secure? 10 Basic Rules to Check with Web Analytics

10 Key Points for Web Analytics

Point 1: The Importance of Web Analytics

Web analytics is a method for measuring and analyzing the behavior and trends of website visitors. It provides various insights, such as the number of visitors, which pages are viewed most frequently, where visitors originate, and at which pages they exit the website.

By analyzing the state of the website based on data obtained through web analytics, businesses can improve the user experience, enhance conversion rates, and formulate new marketing strategies.

Web analytics is essential for improving website performance and achieving results. Making blind modifications to a website without conducting analytics is unlikely to yield significant improvements.

Point 2: Capabilities and Limitations of Web Analytics

Web analytics allows you to identify user behavior patterns and obtain valuable information to optimize website performance. You can learn what users are seeking on your website, which sections attract interest, and which sections cause them to leave.

However, there are limits to the information web analytics can provide. For example, it is difficult to capture qualitative insights such as the specific reasons why a user visited the site or their underlying emotions and opinions.

Furthermore, web analytics alone cannot identify the specific identity of the visitors coming to your website.

Point 3: Selecting Web Analytics Tools

While there are many web analytics tools available, Google Analytics is among the most widely used. It is free to use, relatively easy to set up, and highly functional.

However, depending on your website's specific needs and goals, other tools may be more suitable. Even in such cases, we recommend implementing Google Analytics as a foundational tool.

Additionally, by integrating Google Analytics with other tools, you can extend its functionality, such as creating heatmaps or identifying the companies visiting your site.

Point 4: Analyzing Page Views and Sessions

Analyzing page views and sessions is essential for understanding user trends. Page views indicate the number of times a specific page has been displayed, helping you identify which content is most attractive to users.

On the other hand, a session represents a series of actions taken by a user on the website within a certain timeframe. Through session analysis, you can grasp user behavior patterns and the frequency of their visits within the site.

Point 5: Visitor Segmentation

Web analytics allows you to analyze visitors by attributes such as age, gender, region, and device used. By performing segmentation, you can understand how user groups with specific attributes interact with your site, enabling personalized approaches for each segment.

For example, users accessing a website via a desktop computer behave differently than those using a smartphone. By analyzing and understanding these distinct behaviors, you can improve your website, such as by optimizing designs and layouts for each device.

Point 6: Analyzing Engagement

In GA4, the latest version of Google Analytics, an "Engagement" metric has been newly added. Engagement refers to a "meaningful session where the user has performed some form of action."

For example, staying on a page for a certain amount of time, scrolling past a certain point, or viewing multiple pages are counted as engaged sessions. Analyzing the number of engagements and the engagement rate is a crucial metric, as it provides a comprehensive view of how well the website is being received by users.

Point 7: Analyzing Conversions

A conversion represents the "goal" of a website. For example, inquiries via forms, requests for materials, or newsletter registrations are defined as conversions. By clarifying what actions you want visitors to take, you can move toward appropriate improvements to achieve better results.

Even if the number of visits is low, a high conversion rate can indicate that the website is performing well. Conversely, no matter how many visitors you attract through advertising, if the number of conversions is zero, the effort is ineffective. If you are conducting web analytics but have not set up conversion tracking, it is a critical item that should be configured immediately.

Point 8: Referrer Analysis to Understand Traffic Sources

Knowing where your website visitors come from is useful for optimizing marketing strategies and identifying target audiences. Through referrer analysis, you can grasp which channels—such as search engines, social media, or other websites—are driving traffic, and how users from those channels behave.

Using this information allows for strategic decision-making, such as determining which channels are most effective and where to invest further. For example, traffic from social media is an important means of measuring the effectiveness of social media marketing. By analyzing the number of visitors from each social platform, their behavior patterns, and conversion rates, you can evaluate the effectiveness of your social media marketing and adjust your strategy accordingly.

Point 9: Compare Data Over Specific Periods

In web analytics, it is crucial to compare data from different periods, rather than just looking at data from a single timeframe. For example, by comparing visitor counts or page views from the same period last year to this year, you can identify website growth trends and the impact of seasonal factors.

Furthermore, comparing data before and after campaigns or advertising activities allows you to quantitatively evaluate their effectiveness. By conducting regular comparative analysis, you can drive continuous website improvements.

Point 10: Utilize Data Continuously

Finally, web analytics is not a one-time task. Website trends and user behavior are constantly changing. Review your analysis results regularly—such as on a weekly or monthly basis—and implement necessary updates. This enables you to continuously improve your website performance.

Tools to Identify Companies Accessing Your Website

With uSonar's "Live Access," you can identify companies based on the IP information of users accessing your website. You can view not only the company name but also scale information such as listing status, sales, and profits, as well as industry information, all while the user remains anonymous (e.g., without having submitted an inquiry).

The "LBC," one of Japan's largest corporate databases, enables comprehensive data enrichment.

This allows for website effectiveness verification and proactive approaches even before a conversion occurs. You can also use it as a trigger for CS follow-ups with existing clients, such as when they view a cancellation explanation page.

Click Here for Details on uSonar's Ability to Identify Accessing Companies

Representative Free Web Analytics Tools

Google Analytics

Google Analytics is a free web analytics tool from Google used to collect and analyze data regarding traffic and user behavior on websites and apps. By using this tool, you can grasp detailed information about visitor counts, behavior, and devices used, allowing you to understand and improve the performance of your website or app.

Basic Measurement Units in Google Analytics

1. **Session**: Counts user activity on a site or app as a single session. A session is reset after a certain period of inactivity or at midnight.
2. **User**: Counts individual, unique users who visited the site or app within a specific period. A user is only counted once even if they access the site multiple times within a session.
3. **Pageview**: Counts the number of times individual pages on the site are displayed. If the same page is displayed multiple times, each display is counted as a pageview.
4. **Average Session Duration**: Indicates the average time per session. It measures the time between the first and last pageview.
5. **Bounce Rate**: Indicates the percentage of users who ended their session after viewing only one page on the site. A high bounce rate suggests that users often leave the site quickly.

Google Search Console

Google Search Console is a tool for website owners and operators to monitor and optimize how their site appears in Google search results. Specifically, it provides data such as search performance, crawl status, index coverage, and link information to support your site's SEO (Search Engine Optimization). It also provides alerts regarding site issues and security. After registering and verifying your site, you can access various information and reports from the Google Search Console dashboard.

Basic Measurement Units in Google Search Console

1. **Clicks**: Represents the number of times a link to your site was clicked in search results.
2. **Impressions**: Indicates the number of times a link to your site was displayed in search results.
3. **Click-Through Rate (CTR)**: The value obtained by dividing the number of clicks by the number of impressions, indicating the percentage of users who clicked on your site for a specific keyword or page.
4. **Average Position**: Indicates the average ranking of your site's link when displayed. A smaller number indicates a higher ranking.

Through these measurement units, you can evaluate your site's performance and visibility in search engines and consider improvement measures.

Web analytics is a vital element that supports website improvement and growth. A wide range of analysis is possible, including user trends, visitor segmentation, engagement, and conversion analysis. By utilizing this information, you can optimize your website performance. Let us achieve continuous website improvement through regular reviews and updates.