Is Your Corporate Website Secure? 10 Essential Points to Check via Web Analytics

10 Key Points for Web Analytics

Point 1: The Importance of Web Analytics

Web analytics is a method for measuring and analyzing the behavior and trends of visitors to a website. It provides various insights, such as the number of visitors, which pages are viewed most frequently, where visitors originate, and at which pages they exit the website.

By analyzing the state of the website based on data obtained through web analytics, you can improve the user experience, enhance conversion rates, and formulate new marketing strategies.

Web analytics is essential for improving website performance and achieving results. Modifying a website blindly without conducting analytics is unlikely to yield significant success.

Point 2: What Web Analytics Can and Cannot Do

Web analytics allows you to grasp user behavior patterns and obtain valuable information to optimize website performance. You can learn what users are seeking on the site, which sections attract interest, and which sections cause them to leave.

However, there are limits to the information web analytics can provide. For example, it is difficult to capture aspects that cannot be measured by quantitative data, such as the specific reasons why a user visited the site or their underlying emotions and opinions.

Furthermore, web analytics alone cannot identify exactly who the individual visitors to your website are.

Point 3: Selecting Web Analytics Tools

While there are many web analytics tools available, Google Analytics is particularly widely used. It is free to use, relatively easy to set up, and highly functional.

However, depending on your website's specific needs and goals, other tools may be more suitable. Even in such cases, we recommend implementing Google Analytics as a foundational tool.

Additionally, by integrating Google Analytics with other tools, you can extend its functionality, such as creating heatmaps or identifying the companies visiting your site.

Point 4: Analyzing Page Views and Sessions

Analyzing page views and sessions is indispensable for understanding user trends. Page views indicate the number of times a specific page has been viewed, allowing you to determine which content is most appealing to users.

On the other hand, a session represents a series of actions taken by a user on the website within a certain timeframe. Through session analysis, you can grasp user behavior patterns within the site and the frequency of their visits.

Point 5: Visitor Segmentation

Web analytics allows you to segment visitors by attributes such as age, gender, region, and device used. By performing segmentation, you can understand how user groups with specific attributes utilize the site, enabling personalized approaches for each segment.

For example, users accessing a website from a desktop computer behave differently than those accessing it from a smartphone. By analyzing and understanding these respective behaviors, you can apply those insights to improve the website, such as by optimizing the design and architecture for each device.

Point 6: Analyzing Engagement

In GA4, the latest version of Google Analytics, a new metric called "Engagement" has been added. Engagement refers to a "meaningful session where the user has performed some form of action."

For example, "staying on a page for a certain amount of time," "scrolling past a certain point," or "viewing multiple pages" are counted as engaged sessions. Analyzing engagement counts and engagement rates is a vital metric, as it provides a comprehensive understanding of whether the website is being valued by users.

Point 7: Analyzing Conversions

A conversion represents the "goal" of a website. For example, inquiries via forms, requests for materials, or newsletter registrations are defined as conversions. By clarifying what action you ultimately want visitors to take, you can move toward appropriate improvements to achieve results.

Even if the number of visits is low, a high conversion rate can indicate that the website is performing well. Conversely, no matter how many visitors you attract through advertising, it is meaningless if the number of conversions is zero. If you are conducting web analytics but have not set up conversions, this is a critical item that should be configured immediately.

Point 8: Referrer Analysis to Understand Traffic Sources

Knowing where your website visitors come from is useful for optimizing marketing strategies and identifying target audiences. By conducting referrer analysis, you can grasp which channels—such as search engines, social media, or other websites—are driving traffic, how much traffic they generate, and how users from those channels behave.

Using this information enables strategic decision-making, such as determining which channels are most effective and where to invest further. For instance, traffic from social media is an important means of measuring the effectiveness of social media marketing. By analyzing the number of visitors from each social platform, their behavior patterns, and conversion rates, you can evaluate the effectiveness of your social media marketing and adjust your strategy accordingly.

Point 9: Comparing Data Over Specific Periods

In web analytics, it is extremely important to compare data from different periods, rather than just looking at data from a single timeframe. For example, by comparing the number of visitors and page views from the same period last year to this year, you can grasp growth trends and the impact of seasonal factors.

Furthermore, by comparing data from before and after campaigns or advertising activities, you can quantitatively evaluate their effectiveness. Conducting regular comparative analysis allows you to drive continuous website improvement.

Point 10: Continuous Utilization

Finally, web analytics is not a one-time task. Website trends and user behavior are constantly evolving. Review your analysis results regularly—on a weekly or monthly basis—and implement necessary updates. This enables the continuous improvement of your website's performance.

Tools to Identify Companies Accessing Your Website

With uSonar's "Live Access," you can identify companies based on the IP information of users visiting your website. You can view not only company names but also scale information such as listing status, annual sales, and profits, as well as industry data, even while the visitors remain anonymous (i.e., without having submitted a request for materials).

The LBC, one of Japan's largest corporate databases, enables comprehensive data enrichment.

This allows for effective website performance verification and proactive approaches even before a conversion occurs. It can also be used as a trigger for customer success follow-ups with existing clients, such as when they view a cancellation explanation page.

Click Here for Details on uSonar's Ability to Identify Accessing Companies

Representative Free Web Analytics Tools

Google Analytics

Google Analytics is a free web analytics tool from Google used to collect and analyze data regarding traffic and user behavior on websites and apps. By using this tool, you can grasp detailed information about visitor counts, behavior, and devices used, allowing you to understand and improve the performance of your website or app.

Basic Measurement Units in Google Analytics

1. **Session**: Counts user activity on your site or app as a single session. A session is reset after a certain period of inactivity or at midnight.
2. **User**: Counts individual unique users who visited your site or app within a specific period. A user is only counted once even if they access the site multiple times within a session.
3. **Pageview**: Counts the number of times individual pages on your site are displayed. If the same page is displayed multiple times, each display is counted as a pageview.
4. **Average Session Duration**: Indicates the average time spent per session. It measures the time between the first pageview and the last pageview.
5. **Bounce Rate**: Indicates the percentage of users who ended their session after viewing only one page on the site. A high bounce rate suggests that users often leave the site quickly.

Google Search Console

Google Search Console is a tool for website owners and operators to monitor and optimize how their site appears in Google search results. Specifically, it provides data on search performance, crawl status, index coverage, and link information to support your site's SEO (Search Engine Optimization). It may also provide warnings regarding site issues or security. After registering and verifying your site, you can access various information and reports from the Google Search Console dashboard.

Basic Measurement Units in Google Search Console

1. **Clicks**: Represents the number of times your site's link was clicked in search results.
2. **Impressions**: Indicates the number of times your site's link was displayed in search results.
3. **Click-Through Rate (CTR)**: The value obtained by dividing the number of clicks by the number of impressions, indicating the percentage of user clicks for specific keywords or pages.
4. **Average Position**: Indicates the average ranking when your site's link is displayed. The closer the rank is to the top, the smaller the number.

Through these measurement units, you can evaluate your site's performance and visibility in search engines and consider improvement measures.

Web analytics is a vital element that supports website improvement and growth. It allows for a wide range of analysis, including user trends, visitor segmentation, engagement, and conversion analysis. By utilizing this information, you can optimize your website's performance. Let's achieve continuous website improvement through regular reviews and updates.