Is Your Company Website Secure? 10 Basic Rules You Should Check with Web Analytics

10 Key Points for Access Analysis

Point 1: The Importance of Access Analysis

Access analysis is a method for measuring and analyzing the behavior and trends of website visitors. It provides various insights, such as the number of visitors, which pages are viewed most frequently, where visitors originate from, and at which pages they exit the website.

Based on the information obtained through access analysis, you can evaluate the status of your website to improve the user experience, increase conversion rates, and formulate new marketing strategies.

Access analysis is essential for improving website performance and achieving results. Making blind modifications to a website without conducting access analysis is unlikely to yield significant results.

Point 2: What Access Analysis Can and Cannot Do

Through access analysis, you can identify user behavior patterns and obtain valuable information to optimize website performance. You can learn what users are looking for on your website, which sections attract interest, and which sections cause them to leave.

However, there are limits to the information that access analysis can provide. For example, it is difficult to determine the reasons behind a user's visit or their specific emotions and opinions, which cannot be captured through quantitative data alone.

Furthermore, access analysis alone cannot identify the specific identity of the visitors to your website.

Point 3: Selecting Access Analysis Tools

While there are multiple access analysis tools available, Google Analytics is particularly widely used. It is free to use, relatively easy to set up, and highly functional.

However, depending on your website's specific needs and goals, other tools may be more suitable. Even in such cases, we recommend implementing Google Analytics as a foundation.

Additionally, by integrating Google Analytics with other tools, you can expand its functionality, such as creating heatmaps or identifying the companies visiting your site.

Point 4: Analyzing Page Views and Sessions

Analyzing page views and sessions is essential for understanding user trends. Page views indicate the number of times a specific page has been viewed, allowing you to determine which content is most engaging for users.

On the other hand, a session represents a series of actions taken by a user on your website within a specific timeframe. Through session analysis, you can grasp user behavior patterns within the site and the frequency of their visits.

Point 5: Visitor Segmentation

Web analytics allow you to segment visitors based on attributes such as age, gender, location, and device usage. By performing segmentation, you can understand how specific user groups interact with your site, enabling personalized approaches for each segment.

For example, users accessing a website via desktop behave differently than those using smartphones. By analyzing and understanding these distinct behaviors, you can improve your website through measures such as optimizing design and architecture for each device.

Point 6: Engagement Analysis

In GA4, the latest version of Google Analytics, a new metric called "Engagement" has been introduced. Engagement refers to a "meaningful session where the user has performed an action."

For instance, "staying on a page for a certain amount of time," "scrolling past a certain point," or "viewing multiple pages" are counted as engaged sessions. Analyzing engagement counts and engagement rates is a vital metric, as it provides a comprehensive understanding of how well your website is valued by users.

Point 7: Conversion Analysis

Conversion refers to the "goal" of a website. Examples include inquiries via forms, requests for materials, or newsletter registrations. By clearly defining the specific actions you want visitors to take, you can progress toward appropriate improvements to increase your results.

Even if traffic is low, a high conversion rate can indicate that the website is performing well. Conversely, even if you attract a large number of visitors through advertising, it is meaningless if the conversion count is zero. If you are performing web analytics but have not set up conversions, this is a critical item that should be configured immediately.

Point 8: Referral Analysis to Understand Traffic Sources

Knowing where your website visitors originate is essential for optimizing marketing strategies and identifying target audiences. Referral analysis allows you to track how much traffic comes from search engines, social media, or other websites, and to understand the behavior of users arriving from those specific channels.

Using this information enables strategic decision-making, such as determining which channels are most effective and where to allocate further investment. For example, traffic from social media is a key indicator for measuring the effectiveness of social media marketing. By analyzing visitor counts, behavior patterns, and conversion rates from each social platform, you can evaluate and adjust your marketing strategy accordingly.

Point 9: Comparing Data Over Specific Periods

In web analytics, it is crucial to compare data across different timeframes, rather than looking at a single period in isolation. For example, comparing visitor counts and page views from the same period last year versus this year helps you identify growth trends and the impact of seasonal factors.

Furthermore, comparing data before and after campaigns or advertising activities allows you to quantitatively evaluate their effectiveness. Conducting regular comparative analysis leads to continuous website improvement.

Point 10: Continuous Utilization

Finally, web analytics is not a one-time task. Website trends and user behavior are constantly changing. Review your analysis results regularly—on a weekly or monthly basis—and implement necessary updates. This enables you to continuously improve your website's performance.

Tools to Identify Companies Visiting Your Website

uSonar's "Live Access" allows you to identify companies based on the IP information of users visiting your website. You can view not only company names but also scale information such as listing status, revenue, and profit, as well as industry data, even in an anonymous state (without form submissions).

The "LBC," one of Japan's largest corporate databases, enables comprehensive information enrichment.

This allows for website effectiveness verification and proactive approaches even before a conversion occurs. It can also be used as a trigger for CS follow-ups with existing companies, such as when they view a cancellation explanation page.

Click Here for Details on uSonar, Which Can Identify Visiting Companies

Representative Free Web Analytics Tools

Google Analytics

Google Analytics is a free web analytics tool from Google used to collect and analyze data regarding traffic and user activity on websites and apps. By using this tool, you can grasp detailed information about visitor counts, behavior, and devices used, allowing you to understand and improve the performance of your website or app.

Basic Measurement Units in Google Analytics

1. **Session**: Counts user activity on your site or app as a single session. A session is reset after a certain period of inactivity or at midnight.
2. **User**: Counts the number of unique users who visited your site or app within a specific period. A user is only counted once, even if they access the site multiple times within a session.
3. **Pageview**: Counts the number of times individual pages on your site are displayed. If the same page is displayed multiple times, each display is counted as a pageview.
4. **Average Session Duration**: Indicates the average time spent per session. It measures the time between the first pageview and the last pageview.
5. **Bounce Rate**: Indicates the percentage of users who ended their session after viewing only one page on the site. A high bounce rate suggests that users are leaving the page quickly.

Google Search Console

Google Search Console is a tool for website owners and operators to monitor and optimize how their site appears in Google search results. Specifically, it provides data on search performance, crawl status, index coverage, and link information to support your site's SEO (Search Engine Optimization). It also provides alerts regarding site issues and security. After registering and verifying your site, you can access various information and reports from the Google Search Console dashboard.

Basic Measurement Units in Google Search Console

1. **Clicks**: Represents the number of times a link to your site was clicked in search results.
2. **Impressions**: Indicates the number of times a link to your site was displayed in search results.
3. **Click-Through Rate (CTR)**: The value obtained by dividing clicks by impressions, indicating the percentage of users who clicked on a specific keyword or page.
4. **Average Position**: Indicates the average ranking when a link to your site is displayed. The closer the rank is to the top, the smaller the number.

Through these measurement units, you can evaluate your site's performance and visibility in search engines and consider improvement measures.

Web analytics is a critical element that supports the improvement and growth of your website. It enables a wide range of analyses, including user trends, visitor segmentation, engagement, and conversion analysis, and leveraging this information allows you to optimize website performance. Through regular reviews and updates, you can achieve continuous website improvement.