Three Key Points for Improving Sales Performance Using Business Cards
Conducting Effective Follow-ups Based on Business Card Information
After acquiring business cards, it is essential to follow up at the appropriate time. While many professionals send a thank-you email immediately after exchanging cards, if the follow-up ends there, you may lose track of the prospect's status, potentially causing them to drift toward competitors without your knowledge. By accurately measuring customer interest and tailoring your approach to their specific level of potential, while also providing relevant industry information and case studies, you can expect to increase customer trust. Maintaining frequent contact with prospects at the right time and continuing to promote your brand with a positive image will lead to increased corporate revenue.
Improving Customer Service Through Knowledge Sharing
To improve sales capabilities at an organizational level, it is crucial to eliminate the reliance on individual sales representatives and promote the sharing of expertise. By managing not only the large volume of business cards sitting on desks but also the approach strategies, interview details, and key contact information as centralized customer data, you can build a structure where the entire sales team works toward increasing revenue. When business card information and the expertise accumulated by individual representatives are shared across the team, you can respond to prospects more quickly and never miss an opportunity to close a deal. By shifting from individual business card management to organization-wide sharing, you can facilitate the exchange of vital corporate information and professional know-how.
Expand Your Professional Network by Categorizing by Industry and Job Function
Business cards are more than just tools for tracking contact information; they contain elements that can drive sales growth. It is a missed opportunity to simply file collected business cards in alphabetical order by company name. By categorizing and organizing them by industry or job function, you can utilize them as a tool to research untapped, similar companies. While classification by genre is important, it is also necessary to employ management methods that prioritize efficiency and ease of information access, ensuring that you can quickly locate specific cards among a large volume and access the information you need without delay.
Digitization Is Essential for Leveraging Business Cards
Simplify the Process Leading to Follow-Up Activities
One of the major reasons business cards are not fully utilized is the lack of time to list and manage them. Even if the importance of digitizing business cards is understood, the process is often time-consuming, leading to procrastination and a failure to reach the follow-up stage. If you can digitize them quickly and leverage the data, your entire team can collaborate on follow-up activities.
Sharing Information Is Difficult with Paper-Based Business Cards
With paper-based business cards, the information remains the personal property of individual sales representatives. Even if there are notes written on the cards, keeping them in the representative's possession can lead to missed business opportunities. By digitizing business cards and facilitating smooth information sharing with other sales representatives and departments, you can transform card information into corporate assets. While it is possible to share information by centralizing the storage of paper cards, the information can only be accessed when the sales representative is in the office. By digitizing business cards, anyone can quickly access the necessary information whenever they need it, even while on the go.
Efficiently Categorize by Industry and Job Function Through Digitization
Sorting paper-based business cards is time-consuming. Even after filing them, it remains difficult to find specific information. When analyzing information from business cards, reviewing different formats for each company is exhausting, and spending time checking both sides of cards or filtering out unnecessary information makes the analysis process incredibly slow. By digitizing business cards, you can perform classification and searches quickly, consolidate only the necessary information in an easy-to-read format, and simplify corporate analysis.
mSonar: The Optimal Business Card Management App for Leveraging Business Cards
Quick and Centralized Management of Accurate Business Card Information
For digitizing business cards, we recommend an app that allows for centralized management of all corporate information to ensure that the location of information does not become fragmented. mSonar is an app that allows you to register six business cards at once, saving you time and effort. It also supports various registration methods, such as registering from saved photos, allowing sales representatives to choose the method that best suits their situation. By not putting off digitization and completing registration on the same day the cards are collected, mSonar promotes the use of business card management apps within the organization.
Integration with CRM and SFA
Implementing a business card management system that integrates with CRM and SFA leads to more efficient sales activities. As you advance the digitization of business cards, sharing corporate information along with the unique know-how held by sales representatives enables a systematic team approach. Since mSonar can integrate with CRM and SFA, it is useful for analyzing customer data. It also allows for efficient sorting of prospective customers, enabling speedy follow-ups tailored to the customer's level of interest. Furthermore, because business card exchange history can be managed and shared internally, you can avoid overlapping sales approaches within the company, preventing unexpected damage to your corporate image.
Business Card Management App Utilizing a Corporate Database
By implementing a business card management app that utilizes a corporate database, you can link corporate information simultaneously with the digitization of business cards. By leveraging one of Japan's largest corporate databases, mSonar does not just store business card information; it provides B2B sales support and contributes to sales growth. You can also acquire information on prospective companies with whom you have not yet exchanged business cards, significantly advancing the efficiency of your sales activities. Industry information related to prospective customers is also derived from the corporate database, and because you can view all kinds of corporate information at the same time you digitize business cards, you can significantly reduce the time spent on corporate analysis and information gathering. Additionally, in the event of registration errors, duplicate registrations, or changes in a client's company name or address, the information is automatically corrected using data from the corporate database, allowing you to focus on sales activities without the hassle of manual updates.
*The latest business card management application currently provided is mSonar. Meishi Sonar is the former name of mSonar used prior to December 2023, or refers to "THE Meishi Kanri Business" provided by NTT DATA NJK, which was renamed following the service transfer in December 2024.
