Three Key Points for Increasing Sales Performance Using Business Cards
Conducting Effective Follow-Ups Based on Business Card Information
After acquiring business cards, it is essential to follow up at the appropriate time. Even if you send a thank-you email immediately after exchanging cards, if the interaction ends there, you may lose visibility into the prospect's status, potentially causing them to drift toward competitors without your knowledge. By accurately measuring customer interest levels, tailoring your approach to their specific readiness, and providing relevant industry information and case studies, you can expect to increase customer trust. Maintaining frequent touchpoints with prospects at the right time and continuing to promote your brand with a positive image will lead to increased corporate revenue.
Improving Customer Service Through Knowledge Sharing
To improve sales performance at the organizational level, it is essential to eliminate the reliance on individual sales representatives and promote the sharing of expertise. By integrating the vast number of business cards currently sitting on desks with details from initial approaches, discovery calls, and key contact information, you can manage this as unified customer data. This creates a framework where the entire sales team can work together to drive revenue growth. By sharing not only business card information but also the expertise accumulated by individual representatives across the entire team, you can respond rapidly to prospective customers and never miss an opportunity to secure an order. Moving away from individual business card management to organization-wide sharing allows for the effective dissemination of critical corporate intelligence and internal know-how.
Expand Your Professional Network by Categorizing by Industry and Job Function
Business cards are more than just tools for tracking contact information; they are assets that can drive revenue growth. It is a missed opportunity to simply file business cards alphabetically by company name. By categorizing and organizing them by industry or job function, you can utilize them as tools to research untapped, similar companies. While classification by genre is important, it is also necessary to adopt management methods that prioritize efficiency and usability, ensuring easy access when a specific card is needed and allowing you to quickly locate information within a large volume of cards.
Digitization Is Essential for Leveraging Business Cards
Simplify the Process Leading to Follow-Up Activities
One of the primary reasons business cards are not fully utilized is the lack of time to list and manage them. Even when the importance of creating a list is understood, the process is time-consuming, often leading to delays and preventing timely follow-up activities. If you can digitize these cards quickly and leverage the data, the entire team can collaborate effectively on follow-up efforts.
Sharing Information Is Difficult with Paper-Based Business Cards
With paper-based business cards, the information remains the personal property of individual sales representatives. Even if notes are written on the cards, keeping them tucked away can lead to missed business opportunities. By digitizing business cards and facilitating smooth information sharing with other sales representatives and departments, you can transform card data into valuable corporate assets. While centralizing physical storage can enable some level of sharing, information can only be accessed when the representative is physically in the office. Digitizing business cards ensures that anyone can access the necessary information quickly, even when working remotely.
Efficiently Categorize by Industry and Job Function Through Digitization
Sorting paper-based business cards is a time-consuming task. Even after filing them, it remains difficult to locate specific information. Analyzing data from physical cards is also exhausting, as it requires reviewing inconsistent formats for each company, checking both sides of the cards, and filtering out irrelevant information, all of which consume a vast amount of time. By digitizing business cards, you can perform classification and searches rapidly, consolidate only the necessary information into a readable format, and streamline corporate analysis.
mSonar: The Optimal Business Card Management App for Leveraging Business Cards
Quick and Centralized Management of Accurate Business Card Information
For digitizing business cards, we recommend an app that allows for centralized management of all corporate information to prevent data silos. Since mSonar allows you to register six business cards at once, you can complete the process without wasting time. Furthermore, it supports various registration methods, such as importing from saved photos, allowing sales representatives to choose the method that best fits their situation. By using mSonar, which enables you to register cards on the day they are received rather than putting it off, you can promote the effective use of business card management apps across your organization.
Integration with CRM and SFA
Implementing a business card management system that integrates with CRM and SFA leads to more efficient sales activities. As you advance the digitization of business cards, sharing corporate information alongside the unique expertise held by individual sales representatives enables a team-based, organizational approach. Because mSonar integrates with CRM and SFA, it is highly useful for analyzing customer data. It also allows for efficient segmentation of prospective customers, enabling speedy follow-ups tailored to their level of interest. Additionally, by managing and sharing the history of business card exchanges internally, you can avoid overlapping sales approaches, thereby preventing potential damage to your company's reputation.
Business Card Management App Utilizing a Corporate Database
By introducing a business card management app that utilizes a corporate database, you can link corporate information simultaneously with the digitization of business cards. By leveraging one of Japan's largest corporate databases, mSonar does more than just store business card information; it supports B2B sales activities and contributes to increased revenue. You can also acquire information on prospective companies with whom you have not yet exchanged business cards, significantly streamlining your sales activities. Industry information related to prospective customers is also derived from the corporate database, allowing you to view comprehensive corporate information while digitizing business cards, which drastically reduces the time spent on corporate analysis and information gathering. Furthermore, in the event of incorrect registration, duplicate entries, or changes in company names or addresses, the system automatically corrects the data using information from the corporate database, allowing you to focus on sales activities without the burden of manual data maintenance.
☆-☆-☆ Body Content End ☆-☆-☆
*The latest business card management application currently offered is mSonar. Meishi Sonar was the former name of mSonar prior to December 2023, or it refers to the service formerly known as "THE Meishi Kanri Business" provided by NTT DATA NJK Corporation, which was rebranded following the transfer of the service in December 2024.
