Three Key Points for Improving Sales Performance Using Business Cards
Conducting Effective Follow-Ups Based on Business Card Information
After acquiring business cards, it is essential to follow up at the appropriate time. While many professionals send a thank-you email immediately after exchanging cards, if the follow-up ends there, you may lose track of the prospect's status, potentially causing them to drift toward competitors without your knowledge. By accurately measuring customer interest and tailoring your approach to their specific level of potential, while also providing relevant industry insights and case studies, you can expect to increase customer trust. Maintaining frequent contact with prospects at the right time and continuing to promote your brand with a positive image will lead to increased corporate revenue.
Improving Customer Service Through Knowledge Sharing
To improve sales capabilities at an organizational level, it is crucial to eliminate the reliance on individual sales representatives and promote the sharing of expertise. By managing not only the large volume of business cards sitting on desks but also the approach strategies, interview details, and key contact information as centralized customer data, you can build a structure where the entire sales team works toward increasing revenue. When business card information and the expertise accumulated by individual representatives are shared across the entire team, you can respond to prospects more quickly and never miss an opportunity to close a deal. By shifting from individual business card management to organization-wide sharing, you can facilitate the exchange of vital corporate information and professional know-how.
Expand Your Professional Network by Categorizing by Industry and Job Function
Business cards are more than just tools for tracking contact information; they contain elements that can drive sales growth. It is a missed opportunity to simply file collected business cards in alphabetical order by company name. By categorizing and organizing them by industry or job function, you can utilize them as a tool to research untapped, similar companies. While classification by genre is important, it is also necessary to employ management methods that prioritize efficiency and ease of information access, ensuring that you can quickly locate specific cards among a large volume of contacts.
Digitization Is Essential for Leveraging Business Cards
Simplify the Process Leading to Follow-Up Activities
One of the primary reasons collected business cards are not fully utilized is the lack of time to list and manage them. Even when the importance of digitizing business cards is understood, the process is often time-consuming, leading to delays and preventing timely follow-up activities. By digitizing cards quickly and leveraging the data, your entire team can collaborate effectively on follow-up efforts.
Sharing Information Is Difficult with Paper-Based Business Cards
When kept as paper-based business cards, they remain the personal property of individual sales representatives. Even if a card contains handwritten notes, keeping it in a representative's possession can lead to missed business opportunities. By digitizing business cards and facilitating smooth information sharing with other sales representatives and departments, you can transform card data into corporate information assets. While it is possible to share information by centralizing the storage of paper cards, this requires representatives to be physically present in the office to access the data. Digitizing business cards allows anyone to access necessary information quickly, even when working remotely.
Efficiently Categorize by Industry and Job Function Through Digitization
Sorting paper-based business cards is a time-consuming task. Even after filing, it remains difficult to locate specific information. When analyzing data from business cards, reviewing different formats for each company is exhausting, and manually checking both sides of cards or filtering out unnecessary information consumes a vast amount of time. By digitizing business cards, you can perform classification and searches rapidly, consolidating only the necessary information in an easy-to-read format, which simplifies corporate analysis.
mSonar: The Optimal Business Card Management App for Leveraging Your Contacts
Quick and Centralized Management of Accurate Business Card Information
For digitizing business cards, we recommend an application that allows for centralized management of all corporate information to avoid fragmented data access. mSonar is an application that allows you to register up to six business cards at once, saving you time and effort. It also supports various registration methods, such as importing from saved photos, allowing sales representatives to choose the method that best fits their situation. By using mSonar, which enables you to complete registration on the day you receive the cards without delay, you can effectively promote the use of business card management applications across your organization.
Integration with CRM and SFA
Implementing a business card management system that integrates with CRM and SFA leads to more efficient sales activities. As you digitize business cards, sharing corporate information alongside the unique expertise held by individual sales representatives enables a systematic, team-based approach. Since mSonar integrates with CRM and SFA, it is highly useful for analyzing customer data. You can efficiently segment prospective customers, allowing for rapid follow-up tailored to their level of interest. Additionally, because business card exchange history can be managed and shared internally, you can avoid overlapping sales efforts, thereby preventing unexpected damage to your company's reputation.
Business Card Management App Utilizing a Corporate Database
By implementing a business card management app that utilizes a corporate database, you can link corporate information simultaneously with the digitization of business cards. By leveraging one of Japan's largest corporate databases, mSonar does more than just store business card information; it provides B2B sales support and contributes to increased revenue. You can even obtain information on prospective companies with whom you have not yet exchanged business cards, significantly advancing the efficiency of your sales activities. Industry information related to prospective customers is also derived from the corporate database, allowing you to view comprehensive corporate information at the same time you digitize cards. This drastically reduces the time spent on corporate analysis and information gathering. Furthermore, in the event of registration errors, duplicate entries, or changes in company names or addresses, the system automatically updates the information using the corporate database, allowing you to focus on sales activities without the hassle of manual data maintenance.
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*The latest business card management application currently offered is mSonar. Meishi Sonar was the former name of mSonar prior to December 2023, or it refers to the service formerly known as "THE Meishi Kanri Business" provided by NTT DATA NJK, which was renamed following the service transfer in December 2024.
