- Business Card Management
Is Managing Paper Business Cards Outdated? Digitizing Business Cards to Enhance Sales Efficiency
Last Updated:
January 18, 2024
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Online meetings have been adopted by many companies in recent years. Web conferencing tools like Zoom include a "Virtual Background" feature that allows users to change their background to an image of their choice. You can set the default images provided by the tool or upload custom images for your virtual background. Interestingly, you can also set your business card as a virtual background. This article explains the methods and benefits of using a business card as a virtual background.
Table of Contents
1Benefits of Using a Business Card as a Virtual Background
1-1Enhance Credibility with a Professional Impression
1-2Establish Personal Branding
1-3Facilitating Icebreaking and Communication
2How to Use Business Cards as Virtual Backgrounds
2-1Scanning Business Cards into Image Data
2-2Creating Your Own Using Graphic Design Software
2-3Using Business Card Management Tools
3Leveraging Business Cards with mSonar
3-1Convert Business Cards to QR Codes for Virtual Backgrounds
3-2Enabling Online Business Card Exchange
3-3Supporting Preparation for Online Business Meetings
3-4Exchanging Business Cards via Email Signatures
4Using Business Cards as Virtual Backgrounds Leads to Improved Sales Efficiency
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During online business meetings, the impression conveyed by your screen significantly impacts your corporate image. While using a meeting room wall as a background to avoid showing a cluttered office is one approach, it makes it difficult to differentiate yourself from other participants. Even when uploading a simple, business-appropriate image, selecting the optimal one can be challenging. By setting your business card as your background, you create an ideal professional setting that conveys cleanliness and enhances your company's credibility.
Corporate business cards often include logos and slogans in addition to basic information like addresses. In reality, when exchanging paper business cards, there are few opportunities for the recipient to carefully review the content beyond the moment of exchange. By setting your business card as your virtual background during online meetings, it remains visible to participants throughout the session, making a lasting impression. Consistent use of a branded background helps solidify your professional image and contributes to both individual and corporate branding.
Since online meetings rely solely on screen-based information, they can sometimes be more difficult to initiate icebreaking compared to face-to-face meetings. By including information such as an employee's hometown or hobbies on a virtual business card, you can create opportunities for conversation among participants. Knowing each other's profiles expands the range of topics and serves as an effective icebreaker before diving into the main agenda.
The essential requirement for using a business card as a virtual background is digitizing it. A method you can use immediately without special tools is to scan your physical business card and set the resulting image as your virtual background. While this incurs almost no cost, it presents challenges such as reduced image quality, which may make the card content difficult to read. Furthermore, simply converting a card to image data only discloses basic information like the company address, which may be insufficient for icebreaking or sparking conversation.
Recently, easy-to-use image creation tools have become available on web browsers. You can also create them using PowerPoint by preparing data such as logos and referencing your existing business card. When creating your own business card image, you must ensure the aspect ratio matches the actual screen display, which can be time-consuming if you are not accustomed to image production. Additionally, if employees create their own, it may lead to discrepancies in quality or design inconsistencies, so it is necessary to decide whether to use a unified company-wide image.
Representative Free Tools Include the Following:
• Virtual Business Card Background Generator
• zoome
• Regional Support Online Business Card Virtual Background Maker
We recommend selecting the optimal tool based on your specific objectives.
To effectively use business cards as virtual backgrounds for enhancing corporate image, employee branding, and conducting effective online meetings, using a "Business Card Management Tool" is essential. Business card management apps offer convenient features for virtual backgrounds, such as selecting designs and styles to add originality. However, depending on the tool, there may be additional fees for setting virtual backgrounds, or free tools may not support the creation of virtual background-ready cards at all. Furthermore, if the app includes features that streamline sales operations while creating virtual background cards, it can lead to an increased closing rate for online meetings.
mSonar allows you to convert your business card information into a URL or a 2D barcode, which can then be used for your virtual background.
mSonar can issue business card data as a 2D barcode. By placing this 2D barcode on your virtual background, you ensure that you never miss an opportunity to exchange contact information, whether with participants at the start of a meeting or those who join later. It is also possible to efficiently exchange business cards with a large number of participants, such as during product training sessions. Additionally, duplicate data is automatically merged, preventing double registration.
mSonar manages information using one of Japan's largest corporate databases, allowing you to view various details related to prospective customers and conduct thorough preparation even before exchanging business cards. Because it is constantly linked to the corporate database, data is automatically cleansed to ensure it is always up-to-date, even if a company relocates or changes information after you have registered their card.
You can check information about companies even if you have not yet exchanged business cards, in addition to viewing your exchange history. Because you can consistently and smoothly manage everything from pre-meeting preparation to post-exchange follow-up, this leads to more efficient sales activities. By thoroughly preparing for online meetings based on comprehensive corporate information, you can conduct appropriate interviews.
mSonar also enables business card exchange via email signatures. With a feature that automatically splits and reflects necessary information by copying and pasting your email signature, registration is simple.
Even in situations where you have only met through online meetings or web conferences and cannot exchange cards in person, you can extract business card information from email signatures if you have been corresponding via email. Having the ability to register business cards from email signatures allows you to acquire contact information for all participants, even in remote environments where physical exchange is not possible.
It also supports sending in vCard format (the standard file format for electronic business cards). By reliably registering business card information even from online touchpoints, you can create new business opportunities.
Online business cards eliminate restrictions caused by physical distance, offering the significant benefit of allowing exchanges from anywhere, not just in person. By using business cards as virtual backgrounds, you can expand your business opportunities online. Aim for increased sales by using a business card management tool that also enhances sales efficiency.
Author
uSonar Editorial Department
MX Group, Editor-in-Chief
We are the uSonar Editorial Department.
We provide information on data utilization and digital technologies useful for rethinking future business operations, primarily for companies engaged in B2B business.
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