uSonar Publishes Two DX Support Case Study Interviews with Duskin's Corporate Sales Division
~Achieved Centralization of 5 Million Data Records, 80% Reduction in Data Maintenance Man-Hours, and 160% Increase in Appointment Acquisition Rate~

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce the publication of a case study interview featuring the Corporate Sales Division of Duskin Co., Ltd. (Headquarters: Suita, Osaka; President and CEO: Hiroyuki Okubo; hereinafter "Duskin").
Duskin is promoting DX across the entire company. In the first part of this interview, we spoke with Mr. Baba, General Manager of the Corporate Sales Division, who decided to implement uSonar. In the second part, we spoke with Mr. Kotani and Mr. Motobayashi from the Strategic Marketing Department of the Corporate Sales Division, who are driving the practical application of the system.
Through these real-world examples, we present the concrete results of the implementation from the perspectives of both senior management and the front lines.

Duskin held approximately 5 million records of vast corporate data managed separately by the Corporate Sales Division, franchisees, and other business units, leaving the data scattered and siloed. Consequently, it was difficult to grasp the overall picture of business partners, which posed challenges to the accuracy of sales strategies.
Furthermore, because data integration had not progressed, the creation of corporate lists involved massive manual work to correct inconsistent naming and duplicate data, sometimes taking over 10 days to create a single list.
This inefficiency impacted sales performance, leading to issues such as the depletion of potential leads and insufficient accuracy in target lists. uSonar was selected to resolve these challenges and realize efficient, data-driven sales activities.

By utilizing uSonar, Duskin successfully integrated the vast amount of corporate data that had previously been siloed. The man-hours required for list creation and data cleansing were reduced by approximately 80%. Work that previously took 10 days can now be completed in just 2 days.
Additionally, the centralization of sales data has enabled the visualization of market share by location across the entire Duskin Group. For example, it is now possible to identify situations where only 3 out of 12 stores in a specific region are utilizing the service. This has clarified specific targets and proposals, leading to an improvement in the sales hit rate.

- Part 1: Centralizing Approximately 5 Million Siloed Data Records and Visualizing Group-Wide Transaction Share!
https://usonar.co.jp/case/20250128_1344.html

- Part 2: Achieving an 80% Reduction in Data Maintenance Man-Hours and a 160% Increase in Appointment Acquisition Rate Through Corporate Database Utilization!
https://usonar.co.jp/case/20250128_1345.html

• Click here for a list of case studies: https://usonar.co.jp/case/

Since its founding in 1963, Duskin Co., Ltd. has been a leading company providing diverse services that enrich the lives of its customers. The company operates based on a franchise business model across a wide range of fields, from sanitary environments to food services.
In recent years, the company has focused on hygiene management support and efficiency solutions for corporate clients. Duskin is committed to sustainable business operations with the goal of realizing an enriched society and lifestyle.
Website URL: https://www.duskin.co.jp/

Contact Information for This Matter:
uSonar Co., Ltd. Public Relations (Hiyama/Sawada)
Email: ir@usonar.co.jp