uSonar Releases Two DX Support Case Study Interviews with Duskin's Corporate Sales Division
—Achieving Centralization of 5 Million Data Records, an 80% Reduction in Data Maintenance Man-Hours, and a 160% Increase in Appointment Acquisition Rates—

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce the publication of case study interviews regarding the implementation of our services at the Corporate Sales Division of Duskin Co., Ltd. (Headquarters: Suita, Osaka; President and CEO: Hiroyuki Okubo; hereinafter "Duskin").
Duskin is promoting digital transformation (DX) across the entire company. In the first part of this interview series, we spoke with Mr. Baba, General Manager of the Corporate Sales Division, regarding the decision to implement uSonar. In the second part, we interviewed Mr. Kotani and Mr. Motohashi from the Strategic Marketing Department of the Corporate Sales Division, who are driving the practical application of the system in the field.
Through these real-world examples, we present the concrete results of the implementation from the perspectives of both executive management and frontline operations.

Duskin possessed approximately 5 million corporate data records managed separately by its Corporate Sales Division, franchise stores, and other business units, resulting in a siloed data environment. This made it difficult to grasp a comprehensive view of business partners, posing challenges to the precision of their sales strategies.
Furthermore, due to the lack of data integration, the creation of corporate lists required extensive manual work to correct inconsistent naming and duplicate data, sometimes taking over 10 days to complete a single list.
This inefficiency impacted sales performance, leading to issues such as the depletion of potential leads and insufficient accuracy in target lists. To resolve these challenges and realize efficient, data-driven sales activities, the decision was made to implement uSonar.

By leveraging uSonar, we successfully integrated vast amounts of siloed corporate data. We were able to reduce the operational burden of list creation and data cleansing by approximately 80%. Tasks that previously took 10 days to complete are now finished in just 2 days.
Furthermore, the centralization of sales data has enabled the visualization of market share by location across the entire Duskin Group. For example, we can now identify situations where only 3 out of 12 stores in a specific region are utilizing our services. This has clarified our target prospects and proposal content, leading to an improved sales hit rate.

- Part 1: Centralizing Approximately 5 Million Siloed Data Records and Visualizing Transaction Share Across the Group!
https://usonar.co.jp/case/20250128_1344.html

- Part 2: Achieving an 80% Reduction in Data Maintenance Man-Hours and a 160% Increase in Appointment Acquisition Rates Through Corporate Database Utilization!
https://usonar.co.jp/case/20250128_1345.html

- Click Here for a List of Case Studies: https://usonar.co.jp/case/

Since its founding in 1963, Duskin Co., Ltd. has been a leading company providing diverse services that enrich the lives of its customers. The company operates its business based on a franchise model across a wide range of fields, from sanitary environments to food services.
In recent years, the company has focused on hygiene management support and efficiency solutions for corporate clients. Duskin is committed to sustainable business operations with the goal of realizing a prosperous society and enriched living.
Site URL: https://www.duskin.co.jp/

Contact Information for This Matter:
uSonar Co., Ltd. Public Relations (Hiyama/Sawada)
Email: ir@usonar.co.jp