uSonar Publishes Two DX Support Case Study Interviews with Duskin's Corporate Sales Division
~Centralizing 5 Million Data Records, Reducing Data Maintenance Man-Hours by 80%, and Achieving a 160% Increase in Appointment Rates~

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter uSonar) is pleased to announce the publication of a case study interview featuring the Corporate Sales Division of Duskin Co., Ltd. (Headquarters: Suita, Osaka; President and CEO: Hiroyuki Okubo; hereinafter Duskin).
Duskin is promoting DX across the entire company. In the first part of this interview, we spoke with Mr. Baba, General Manager of the Corporate Sales Division, who decided to implement uSonar, and in the second part, we spoke with Mr. Kotani and Mr. Motohashi from the Strategic Marketing Department of the Corporate Sales Division, who are driving the practical application of the system.
Through these real-world examples, we present the concrete results of the implementation from the perspectives of both management and frontline staff.

Duskin held approximately 5 million vast corporate data records managed separately by the Corporate Sales Division, franchisees, and other business units, which were scattered and siloed across departments. Consequently, it was difficult to grasp the overall picture of business partners, posing challenges to the precision of sales strategies.
Furthermore, because data integration had not progressed, the creation of corporate lists involved massive manual work to correct inconsistent naming and duplicate data, sometimes taking over 10 days to create a single list.
This inefficiency impacted sales performance, leading to issues such as the depletion of potential leads and insufficient accuracy in target lists. To resolve these challenges and realize efficient, data-driven sales activities, the decision was made to implement uSonar.

By utilizing uSonar, the company succeeded in integrating the vast amount of siloed corporate data. This reduced the man-hours required for list creation and data cleansing by approximately 80%. Tasks that previously took 10 days can now be completed in just 2 days.
Additionally, the centralization of sales data has enabled the visualization of market share across the entire Duskin Group by location. For example, it is now possible to identify situations where only 3 out of 12 stores in a specific region are utilizing the service. This has clarified specific targets and proposals, leading to an improved sales hit rate.

- Part 1: Centralizing Approximately 5 Million Siloed Data Records and Visualizing Transaction Share Across the Group!
　https://usonar.co.jp/case/20250128_1344.html

- Part 2: Achieving an 80% Reduction in Data Maintenance Man-Hours and a 160% Increase in Appointment Rates Through Corporate Database Utilization!
　https://usonar.co.jp/case/20250128_1345.html

- Click Here for a List of Case Studies: https://usonar.co.jp/case/

Since its founding in 1963, Duskin Co., Ltd. has been a leading company providing diverse services that enrich the lives of its customers. The company operates based on a franchise business model across a wide range of fields, from sanitary environments to food services.
In recent years, the company has focused on hygiene management support and efficiency solutions for corporate clients. Aiming to realize a prosperous life and society, Duskin is committed to sustainable business operations.
Website URL: https://www.duskin.co.jp/

Contact Information for This Matter:
uSonar Co., Ltd. Public Relations (Hiyama, Sawada)
Email: ir@usonar.co.jp