Company News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; hereinafter "uSonar") is pleased to announce the release of a new commercial for "Instant Intent," a service that identifies companies visiting your website in real-time and connects them to online business meetings at the peak of their interest.
"Instant Intent" aims to provide a new sales experience by combining Japan's largest corporate database, "LBC"*, with web behavioral data and existing lead information to create business meeting opportunities with companies currently in the consideration phase before they even submit an inquiry.
Actor Ryoko Kobayashi, the brand ambassador for uSonar, plays a comical role as a Sales Manager, bringing to life the service's vision of "Instant Connection to Business Meetings." The commercial will be broadcast via taxi advertisements, YouTube, and social media starting today. We invite you to take a look.
Image Cut from uSonar's New "Instant Intent" Commercial
CM Story: Comically Conveying the Vision of "Instant Connection to Business Meetings"
<Story>
An employee at an office finds a service they are interested in on a website. They want to inquire but are hesitant to click the "Request Materials" button because they know it will lead to follow-up sales calls later... Suddenly, a message appears on the screen: "Would you like some assistance?"
Hesitantly, they click "Yes"... and Sales Manager Kobayashi, wearing a headset microphone, appears on screen with a flourish!!
She asks, "If you are considering it, I would be happy to hear your thoughts," and the employee replies happily, "That is exactly what I wanted to ask about!" It looks like the business meeting is about to move forward rapidly.
Manager Kobayashi then jumps into a CG animation world to explain the trick behind it.
"With Instant Intent, we approach customers by targeting the peak of their purchasing intent. We are shortcutting the traditional sales process!" she says, demonstrating with a Daruma Otoshi game.
The meeting between the two proceeds smoothly and quickly. Finally, Manager Kobayashi delivers the message: "Making the sales experience a pleasant one. Instant Intent."
What Is Instant Intent? Shortcut the Process to Web Meetings
Have you ever requested materials on a company PC, only to receive a sales call long after your interest has cooled? This is a common "pain point" in offices, isn't it? Instead, by capturing the timing when a customer's purchasing intent is high and inviting them to a meeting, we can create a new, mutually beneficial sales experience. uSonar developed "Instant Intent" as a unique service to address this need. This service uses proprietary technology to combine Japan's largest corporate database, "LBC"*, with web browsing history and Marketing Automation (MA)/SFA information to support immediate connection to online meetings based on the prospect's web behavior (Patent Pending).
Background of CM Production: Featuring Ryoko Kobayashi, Who Is Also an Entrepreneur
uSonar Co., Ltd. is a data marketing support company established in 1990.
Following our company name change from the former Landscape, we launched our CM campaign in October 2022.
This is the 8th installment in the series featuring Ryoko Kobayashi as the Sales Manager.
While Ms. Kobayashi has a wide range of activities as an actor in movies, dramas, and as a radio personality, she is also a multi-talented entrepreneur serving as the head of the agriculture-welfare collaboration startup "AGRIKO Co., Ltd."
<Click Here for Ryoko Kobayashi's Profile>
https://unq.co.jp/profile/ryokokobayashi/
CM Media Channels
- TV, Taxi, YouTube, etc.
- uSonar CM Video Gallery: https://usonar.co.jp/cm-movie.html
- Our YouTube Channel: https://www.youtube.com/@uSonar_LBC
*: The corporate database "LBC" is Japan's largest corporate database, containing 12.5 million records, with an 11-digit management code assigned to every business location across Japan.
It centrally manages rich corporate attribute information such as industry, sales, profit, number of employees, and fixed IP addresses.
By matching client data with "LBC," it enables precise targeting, including data cleansing, attribute enrichment, and the visualization of non-transactional companies.
Japan's largest... Based on our own research on the number of headquarters and business location data held for Japanese companies (as of July 1, 2026).
https://usonar.co.jp/service/usonar/index.php#serviceLbc
Contact for Inquiries
uSonar Co., Ltd. Public Relations (Hiyama/Takahashi)
Email: pr@usonar.co.jp
