Company News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; hereinafter "uSonar") is pleased to announce the launch of a new commercial for "Instant Intent," a service that identifies companies visiting your website in real-time and connects them to online meetings at the peak of their interest.
"Instant Intent" aims to provide a new sales experience by combining Japan's largest corporate database, "LBC"*, with web behavioral data and existing lead information to create business opportunities with companies currently considering your services before they even submit an inquiry.
Actor Ryoko Kobayashi, the brand ambassador for uSonar, plays a sales manager in the commercial, comically portraying the service's vision of "Instant Business Meetings." The commercial will be broadcast via taxi advertisements, YouTube, and social media starting today. We invite you to take a look.
Image Cut from the New uSonar "Instant Intent" Commercial
CM Story: Comically Conveying the Vision of "Instant Business Meetings"
An employee at an office finds an interesting service on a website. They want to inquire but are hesitant to click the "Request Materials" button because they fear receiving follow-up sales calls later. Suddenly, a message appears on the screen: "Would you like some assistance?"
Hesitantly, they click "Yes," and Sales Manager Kobayashi, wearing a headset microphone, appears on screen!
She asks, "If you are considering this, I would be happy to talk to you." The employee, satisfied, replies, "I actually had a question!" The business meeting proceeds smoothly.
Manager Kobayashi then jumps into a CG animation world to explain the mechanism.
"With Instant Intent, we target the peak of the customer's purchasing intent. We are cutting through the traditional sales process!" she says, demonstrating with a Daruma Otoshi game.
The meeting between the two proceeds smoothly and quickly. Finally, Manager Kobayashi delivers the message: "Making the sales experience a pleasant one. Instant Intent."
What Is Instant Intent? Cutting the Process to Web Meetings
Have you ever requested materials on a company PC, only to receive a sales call long after your interest has cooled? This is a common "pain point" in many offices. Instead, we believe that by capturing the moment when a customer's purchasing interest is at its peak and inviting them to a meeting, we can create a new, mutually beneficial sales experience. uSonar developed "Instant Intent" as a unique service to address this need. This service uses proprietary technology to combine Japan's largest corporate database, "LBC"*, with web browsing history and Marketing Automation (MA)/SFA information to support immediate connection to online meetings based on the prospect's web behavior (Patent pending).
Background of the CM: Featuring Ryoko Kobayashi, Who Is Also an Entrepreneur
uSonar Co., Ltd. is a data marketing support company established in 1990.
Following the company name change from the former Landscape, we launched our CM campaign in October 2022.
This is the 8th installment of the series featuring Ryoko Kobayashi as the Sales Manager.
While Ms. Kobayashi is active as an actor in films, dramas, and as a radio personality, she is also a multi-talented entrepreneur serving as the head of the agriculture-welfare startup "AGRIKO Co., Ltd."
https://unq.co.jp/profile/ryokokobayashi/
CM Media Channels
• TV, Taxi, YouTube, etc.
• uSonar CM on Air Video Gallery: https://usonar.co.jp/cm-movie.html
• Our YouTube Channel: https://www.youtube.com/@uSonar_LBC
*: The corporate database "LBC" is Japan's largest corporate database, containing 12.5 million records with an 11-digit management code assigned to every business location across Japan.
It centrally manages rich corporate attribute information such as industry, annual sales, profit, number of employees, and fixed IP addresses.
By matching client data with "LBC," it enables precise targeting, including data cleansing, attribute enrichment, and the visualization of non-trading companies.
Japan's largest... Based on our own research on the number of head office and business location data held for Japanese companies (as of July 1, 2026).
https://usonar.co.jp/en/service/usonar/index.php#serviceLbc
Inquiries Regarding This Matter
uSonar Co., Ltd. Public Relations (Hiyama/Takahashi)
Email: pr@usonar.co.jp
