Corporate News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; hereinafter "uSonar") is pleased to announce the release of a new commercial for "Instant Intent," a service that identifies companies visiting your website in real time and connects them to online business meetings at the moment their interest is at its peak.
"Instant Intent" aims to provide a new sales experience by combining Japan's largest corporate database, "LBC"*, with web behavioral data and existing lead information to create business meeting opportunities with companies currently considering your services before they even submit an inquiry.
Actor Ryoko Kobayashi, the brand ambassador for uSonar, plays a comical role as a sales manager, embodying the service's vision of "Instant Connection to Business Meetings." The commercial will be available starting today via taxi advertisements, YouTube, and social media. We invite you to take a look.
Image Cut from uSonar's New "Instant Intent" Commercial
Commercial Story: Comically Conveying the Vision of "Instant Connection to Business Meetings"
An employee at an office finds a service they are interested in on a website. They want to inquire but are hesitant to click the "Request Materials" button because they are worried about receiving follow-up sales calls later... Suddenly, a message appears on the screen: "Would you like to consult with us?"
Hesitantly, they click "Yes" and... Sales Manager Kobayashi, wearing a headset microphone, appears on screen with a flourish!!
She asks, "If you are considering our service, I would be happy to talk to you," and the employee happily replies, "I actually had a question!" It looks like the business meeting is about to proceed smoothly.
Manager Kobayashi, having jumped into a CG animation world, explains the trick behind this.
"With Instant Intent, we approach customers at the peak of their purchasing intent. We are shortcutting the traditional sales process!" she says, demonstrating with a Daruma Otoshi game.
Their meeting proceeds smoothly and quickly. Finally, Manager Kobayashi delivers the message: "Making the sales experience a pleasant one. Instant Intent."
What Is Instant Intent? Shortcut the Process to Online Meetings
Have you ever requested materials on a company's website, only to receive a sales call long after your interest has cooled? This is a common scenario in many offices.
Instead, by capturing the moment when a customer's purchasing intent is high and inviting them to a meeting, we can create a new, mutually beneficial sales experience. uSonar developed "Instant Intent" as a unique service to address this need.
This service uses proprietary technology to combine uSonar's "LBC"*—Japan's largest corporate database—with web browsing history and Marketing Automation (MA)/SFA information to support immediate connection to online meetings based on the prospect's web behavior (Patent Pending).
Background of the Commercial Production: Featuring Ryoko Kobayashi, Who Is Also an Entrepreneur
uSonar Co., Ltd. is a data marketing support company established in 1990.
Following our company name change from the former Landscape, we launched a commercial campaign in October 2022.
This is the 8th installment of the series featuring Ryoko Kobayashi as the Sales Manager.
While Ms. Kobayashi is active as an actor in movies, dramas, and as a radio personality, she is also a multi-talented entrepreneur serving as the head of the agriculture-welfare collaboration startup "AGRIKO Co., Ltd."
https://unq.co.jp/profile/ryokokobayashi/
Commercial Media Channels
• TV, Taxi, YouTube, etc.
• uSonar Commercial Video Gallery: https://usonar.co.jp/cm-movie.html
• Our YouTube Channel: https://www.youtube.com/@uSonar_LBC
*: The corporate database "LBC" is Japan's largest corporate database, containing 12.5 million records with 11-digit management codes assigned to business locations across Japan.
It centrally manages rich corporate attribute information such as industry, annual sales, profit, number of employees, and fixed IP addresses.
By matching client data with "LBC," we enable precise targeting, including data cleansing, attribute enrichment, and the visualization of non-trading companies.
Japan's largest... Based on our own research on the number of headquarters and business location data held for Japanese companies (as of July 1, 2026).
https://usonar.co.jp/service/usonar/index.php#serviceLbc
Contact Information for Inquiries
uSonar Co., Ltd. Public Relations (Hiyama/Takahashi)
Email: pr@usonar.co.jp


















