Corporate News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; hereinafter "uSonar") is pleased to announce the release of a new commercial for "Instant Intent," a service that identifies companies visiting your website in real-time and connects them to online business meetings at the precise moment their interest peaks.
"Instant Intent" aims to provide a new sales experience by combining Japan's largest corporate database, "LBC"*, with web behavioral data and existing lead information to create sales opportunities with companies currently in the consideration phase before they even submit an inquiry.
Actor Ryoko Kobayashi, the brand ambassador for uSonar, plays a sales manager in a comical performance that captures the service's concept: "To Business Meetings, Instantly." The commercial will be broadcast via taxi advertisements, YouTube, and social media starting today. We invite you to take a look.
Image Cut from uSonar's New "Instant Intent" Commercial
Commercial Story: Comically Conveying the Concept of "To Business Meetings, Instantly"
An employee at an office finds a service they are interested in on a website. They want to inquire but are hesitant to click the "Request Materials" button because they worry about receiving follow-up sales calls later. Suddenly, a message appears on the screen: "Would you like some assistance?"
Confused, they click "Yes" and... Sales Manager Kobayashi, wearing a headset microphone, pops up on the screen!
She says, "If you are considering it, I would be happy to talk to you," and the employee replies, "I actually had a question!" They look satisfied. It seems the business meeting is about to proceed smoothly.
Manager Kobayashi, having jumped into a CG animation world, explains the trick behind this.
"With Instant Intent, we approach customers at the peak of their purchasing intent. We are shortcutting the traditional sales process!" she says, demonstrating with a Daruma Otoshi game.
Their business meeting proceeds quickly and harmoniously. Finally, Manager Kobayashi delivers the message: "Making the sales experience a pleasant one. Instant Intent."
What Is Instant Intent? Shortcutting the Process to Web Meetings
Have you ever requested materials from a company's website, only to receive a sales call long after your interest has cooled? This is a common scenario in many offices.
Instead, what if we could capture the moment a customer's purchasing intent is high and invite them to a meeting, creating a new, mutually beneficial sales experience? uSonar developed "Instant Intent" as a unique service to address this need.
This service uses proprietary technology to combine uSonar's "LBC"* (Japan's largest corporate database) with web browsing history and Marketing Automation (MA)/SFA information to support immediate connection to online meetings based on the prospect's web behavior (Patent pending).
Background of the Commercial: Featuring Ryoko Kobayashi, Who Is Also a Business Owner
uSonar Co., Ltd. is a data marketing support company established in 1990.
Following the company name change from the former Landscape, we launched a commercial campaign in October 2022.
This is the 8th installment in the series featuring Ryoko Kobayashi as the sales manager.
While Ms. Kobayashi is expanding her career as an actor in films, dramas, and as a radio personality, she is also active as a multi-talented entrepreneur, serving as the head of the agriculture-welfare collaboration startup AGRIKO Co., Ltd.
https://unq.co.jp/profile/ryokokobayashi/
Commercial Media Channels
• TV, Taxi, YouTube, etc.
• uSonar Commercial Video Gallery: https://usonar.co.jp/cm-movie.html
• Our YouTube Channel: https://www.youtube.com/@uSonar_LBC
*: The corporate database "LBC" is Japan's largest corporate database, containing 12.5 million records, with an 11-digit management code assigned to every business location across Japan.
It centrally manages rich corporate attribute information, including industry, sales, profit, number of employees, and fixed IP addresses.
By matching client data with "LBC," it enables precise targeting, including data cleansing, attribute enrichment, and the visualization of non-trading companies.
Japan's largest... Based on our own research on the number of head office and business location data held for Japanese companies (as of July 1, 2026).
https://usonar.co.jp/en/service/usonar/index.php#serviceLbc
Contact Information for Inquiries
uSonar Co., Ltd. Public Relations (Hiyama/Takahashi)
Email: pr@usonar.co.jp
