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Patent Pending

PoC in Progress

From Interest to Business in an Instant.

Capture the "Moment" when companies show interest and approach them quickly.

Instantly detect signs of interest from online behavioral data and connect them to online sales meetings.

　　　　
  1. * This page is a demo page to introduce Instant Intent.
  2. * Meeting Sonar, which powers the Instant Intent functionality, is available here.
View Instant Intent Materials
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What is Instant Intent?

Instant Intent is a service designed to capture signs of interest on the web and convert them into immediate conversation opportunities.
By staying close to the customer, we realize the ability to "start a natural conversation at the perfect moment."
Instant Intent aims to solve the challenges faced by sales and inside sales representatives.

Immediate Sales Meetings
Identified by "Company x Existing Lead Information"

A sales meeting tool that integrates Live Access and Meeting Sonar

Background

In the field of B2B sales, there is a growing trend for customers to conduct their own information gathering and comparative research before meeting with sales representatives. Under these circumstances, it has become difficult for traditional inside sales and marketing automation tools to accurately capture the exact moment a customer wants to know something, leading to missed sales opportunities due to delayed engagement.

In response, uSonar has defined a new sales experience: "Delivering optimal information and decision-making materials the moment a customer takes action," and has developed the "Instant Intent" system to enable immediate sales meetings.

Technical Overview

Instant Intent integrates and processes the following data:

Corporate Database LBC

Corporate Database LBC

Approximately 12.5 Million Locations

Web Behavioral Logs

Web Behavioral Logs

Live Access (Web Visitor Identification Service)

Existing Lead Information

Existing Lead Information

Information Already Registered as Leads in Marketing Automation (MA) Systems (1st Party Data)

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Online Business Meetings

Integrate Corporate Database LBC, Web Behavioral Logs, and Existing Lead Information to Facilitate Business Opportunities

By combining these, you can detect web visitors from page access and instantly notify sales representatives via Salesforce. A key feature is that it makes judgments not just based on the traditional "company unit," but through a multi-layered structure of "Company × Existing Lead × Timing of Action."

About the Structure of Instant Intent

Traditional intent data has primarily been used for target extraction and analysis. In contrast, Instant Intent aims to "connect interest to sales actions on the spot." It is not data for analysis, but data utilization to generate opportunities for business negotiations.

The Value of Instant Intent

Instantly, to Business Negotiations. Instant Intent is a mechanism that captures customer interest and intent in real-time, including web behaviors that could not be captured by standard B2B sales funnels, and immediately connects them to touchpoints and business opportunities. Leveraging Japan's largest corporate database and our unique system, we identify who to approach and the optimal timing.

Never miss the "this very moment" opportunities that were previously overlooked, allowing you to act at the exact time the customer is "gathering information." Capture the "signs" ahead of competitors and take the initiative.
That is the new form of sales that "Instant Intent" aims to achieve.

Primary Use Cases

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    Capturing Movements That MA (Marketing Automation) Cannot Detect

    Identify the movements of anonymous leads that cannot be fully grasped by MA on a company-by-company basis. Never miss the "moment" a prospect takes action, and connect it to a sales approach.

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    Catching Follow-up Considerations After Business Negotiations

    Detect the exact moment when a prospect you have already engaged with begins additional research. This enables optimal follow-up.

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    Re-engage Dormant Leads

    Capture the precise moment when a long-term lead is ready to engage, allowing sales teams to respond immediately. We uncover buried sales opportunities.

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    Early Detection of Churn Risk in Existing Customers

    Identify signs of comparison or shifts in interest among existing customers to take proactive measures. This leads to churn prevention and the creation of upsell opportunities.

The Mechanism of Moment Intent

Service Features

Instant Detection & Sales Engagement

Detect user behavior to visualize the exact "moment" of interest. By never missing the optimal sales timing, you can connect with prospects in the shortest possible time.

Lead-Level Identification

Automatically identify existing lead information that was previously restricted to the marketing department. Understand "who is interested" to achieve high-precision first contact.

Integration with Sales Meeting History

Integrate with past sales meeting and transaction history. Visualize potential needs so that sales teams can understand "what to discuss" in advance.

Understanding Corporate Attributes

Instantly grasp corporate attribute information such as industry and revenue scale. Determine at a glance which companies should be prioritized for outreach.

View Instant Intent Materials

Implementation Steps

1

Step 1: Install Live Access Tag

Since Instant Intent requires immediate identification of companies visiting your website,
first, install the Live Access Tag on your site.

Domains that have already implemented Live Access do not require new tag installation.

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Step 2: Configure Web Conferencing System Integration

Log in to Meeting Sonar and connect your Zoom or other accounts.
Simply follow the on-screen instructions and click "Allow" to complete the process.

The integration is maintained by logging in once every 90 days.

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Step 3: Start Your Approach via Salesforce (Live Access)

Simply click "Start Approach" from the active company list.
With a single click, a popup will appear on the prospect's website.

Of course, it is also possible to conduct a business meeting on the spot with customers who visit your website during outbound calls.

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Step 4: Prospects Automatically Transition to Web Meetings Upon Clicking the Button

When a customer clicks "Consult," Zoom or another tool will launch automatically, allowing the meeting to begin immediately.
This is a new sales experience that allows you to talk "in that moment" without the need for email or phone scheduling.

Service Features


Instant Intent

*Live Access for Salesforce

¥50,000/month
  • Web Browsing Dashboard
    *Live Access feature on Salesforce
  • Salesforce Integration
  • Number of IDs: Unlimited (Limited by the number of Salesforce IDs)
    *Integration with Marketing Cloud Account Engagement (formerly Pardot) is not included
Contact Us
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瞬間インテント


From ¥150,000 / Month
  • Web Browsing Company & Lead Information Dashboard
    * Live Access Feature on Salesforce
  • Instant Intent
    * Immediate Sales Meeting Feature
  • Meeting Sonar
  • Salesforce Integration
  • Number of IDs: Unlimited (Limited by Salesforce ID count)
  • * Includes Marketing Cloud Account Engagement (formerly Pardot) integration
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カスタマイズ

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  • Integration with Other Systems
  • Custom UI Development
  • Addition of Notification Logic and More




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Frequently Asked Questions

What exactly does the "Shunkan Intent" service do? How does it differ from standard chat or web analytics tools?

OPENCLOSE

Shunkan Intent is a service that instantly identifies companies visiting your website that are "ready for a sales conversation" and notifies your sales team.
While standard chat tools are designed to "respond after a consultation begins," Shunkan Intent captures "interest before a consultation begins," allowing you to create opportunities for sales discussions.
Furthermore, it goes beyond simple aggregation and analysis like web analytics, as its key feature is enabling immediate, actionable steps for your sales team.

How long does it take to implement?

OPENCLOSE

Implementation can be completed in as little as one week. This includes installing the tag on your website and configuring the Salesforce integration.

Is the handling of personal information secure?

OPENCLOSE

Yes. It is designed with privacy in mind. We utilize company-level behavioral data and 1st Party data held by our customers, operating in compliance with relevant laws and guidelines.

How can I check reports and notifications for Instant Intent?

OPENCLOSE

You can instantly check visiting companies and their visit history (such as dwell time and pages viewed) directly within Salesforce. Additionally, you can send meeting request notifications to sales representatives immediately from your browser.

What happens if a customer clicks the "Quick Consultation" button to request a meeting but does not join the web conference?

OPENCLOSE

The moment a customer clicks the "Quick Consultation" button, a notification regarding the target company is immediately sent to the sales or inside sales representative.
Therefore, even if the customer does not join the web conference for any reason, you can still identify which company requested the meeting.
Sales representatives can use this notification information to follow up via phone or email at a later time.

What happens if another representative is already approaching the company?

OPENCLOSE

For Instant Intent, only one sales representative can be set to approach per web visitor.
Alternatively, you can use the targeting settings (On-Demand Meeting function) to notify multiple sales representatives, allowing one of them to initiate the approach.
(You cannot start an approach for a company that is already being handled by someone else.)

View Instant Intent Materials

For Urgent Inquiries, Please Call Us03-5388-7000Business Hours: 10:00 AM - 5:00 PM (Closed on Weekends and Holidays)

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