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Patent Pending

PoC in Progress

From an Instant to a Business Meeting.

Capture the "Exact Moment" a Company Shows Interest and Approach Them Quickly.

Instantly detect signs of interest from web behavioral data and connect them to online business meetings.

    
  1. * This page is a demo page to introduce Instant Intent.
  2. * Meeting Sonar, which powers the Instant Intent features, can be found here.
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What Is Instant Intent?

Instant Intent is a service designed to capture signs of interest on the web and convert them directly into conversation starters.
It enables you to be customer-centric and initiate natural conversations at the perfect moment.
Instant Intent aims to solve the challenges faced by sales and inside sales representatives.

Immediate Sales Meetings
Identifying Company x Existing Lead Information

A sales meeting tool that integrates Live Access and Meeting Sonar

Background

In the field of B2B sales, there is a growing trend for customers to conduct their own research and comparative analysis before meeting with sales representatives. Under these circumstances, it is difficult for traditional inside sales and marketing automation (MA) to accurately capture the exact moment a customer wants to know something, leading to missed sales opportunities due to delayed contact.

In response, uSonar has defined a new sales experience: "Delivering the optimal information and decision-making materials the moment a customer takes action." We have developed "Instant Intent," a system that enables immediate sales meetings.

Technical Overview

Instant Intent integrates and processes the following data:

Corporate Database LBC

Corporate Database LBC

Approximately 12.5 Million Locations

Web Behavioral Logs

Web Behavioral Logs

Live Access (Web Visitor Identification Service)

Existing Lead Information

Existing Lead Information

Information Already Registered in MA (Marketing Automation) Tools (1st Party Data)

Online Sales Meetings

Integrate the LBC Corporate Database, Web Behavioral Logs, and Existing Lead Information to Convert Them into Sales Opportunities.

By combining these elements, we detect web visitors from page access and immediately notify sales representatives via Salesforce. A key feature is that it goes beyond traditional "company-level" analysis, utilizing a multi-layered structure of "Company × Existing Lead × Behavioral Timing."

About the Structure of Instant Intent

Traditional intent data has primarily been used for target extraction and analysis. In contrast, Instant Intent is designed to "convert increased interest into immediate sales actions." This is not data for analysis, but data utilization for generating sales opportunities.

The Value of Instant Intent

Instantly, to the Negotiation. Instant Intent is a mechanism that captures customer interests and intent in real time, including online behaviors that were previously difficult to track within standard B2B sales funnels, and immediately connects them to outreach and business negotiations. Leveraging Japan's largest corporate database and our proprietary system, we identify exactly who to approach and the optimal timing for engagement.

Never miss the "this very moment" opportunities that were previously overlooked, and act precisely when customers are in the "information gathering" phase. By capturing "signs" ahead of your competitors, you can take the initiative.
That is the new form of sales that "Instant Intent" aims to achieve.

Primary Usage Scenarios

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    Capture Movements That Marketing Automation (MA) Cannot Detect

    Identify the movements of anonymous leads that MA cannot fully grasp at the corporate level. Never miss the "exact moment" a prospective customer takes action, and connect it directly to your sales approach.

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    Catch Additional Consideration After Business Negotiations

    Detect the timing when a company you have already negotiated with begins additional research. This enables optimal follow-up.

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    Re-engage Dormant Leads into Business Negotiations

    Capture the "moment they want to hear from you" for long-term leads, allowing sales teams to respond immediately. Unearth buried business opportunities.

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    Identify Early Signs of Churn Among Existing Customers

    Identify signs of comparison, consideration, and shifts in interest among existing customers to take proactive measures. This helps prevent churn and creates opportunities for upselling.

Instant Intent Mechanism

Service Features

Instant Detection & Sales Engagement

Detect user behavior to visualize the exact "moment" of interest. Capture the optimal sales timing to ensure the fastest possible approach.

Lead-Level Identification

Automatically identify existing lead information previously accessible only to the marketing department. Understand "who is interested" to achieve high-precision first-touch engagement.

Integration with Sales History

Integrate with past sales and transaction history. Visualize potential needs so sales teams can understand "what to discuss" in advance.

Understanding Corporate Attributes

Instantly grasp corporate attribute information such as industry and revenue scale. You can identify at a glance which companies should be prioritized for your approach.

Implementation Steps

1

Step 1: Install the Live Access Tag

Since Instant Intent requires immediate identification of visiting companies,
first, install the Live Access Tag on your website.

Domains that have already implemented Live Access do not require a new tag installation.

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Step 2: Configure Integration with Web Conferencing Systems

Log in to Meeting Sonar and link your Zoom or other accounts.
Simply follow the on-screen instructions and click "Allow" to complete the process.

The integration is maintained by logging in once every 90 days.

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Step 3: Begin Your Approach via Salesforce (Live Access)

Simply click "Start Approach" from the Active Company List.
A Popup will appear on the prospect's website with a single click.

Of course, it is also possible to conduct a business meeting on the spot with customers who visit your website during outbound calls.

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Step 4: Automatically Transition to a Web Meeting When a Prospect Clicks the Button

When a customer clicks "Consult," Zoom or a similar tool launches automatically, allowing the meeting to begin immediately.
This is a new sales experience that allows you to talk "in that very moment" without the need for email or phone coordination.

Service Features


Instant Intent

* Live Access for Salesforce

¥50,000/Month
  • Web Browsing Dashboard
    * Live Access feature on Salesforce
  • Salesforce Integration
  • Number of IDs: Unlimited (Limited by Salesforce ID count)
    * Integration with Marketing Cloud Account Engagement (formerly Pardot) is not included
Recommended

瞬間インテント
(PoC価格)


¥150,000/Month
  • Web Browsing Company x Lead Information Dashboard
    * Live Access feature on Salesforce
  • Instant Intent
    * Instant Meeting Feature
  • Meeting Sonar
  • Salesforce Integration
  • Number of IDs: Unlimited (Limited by Salesforce ID Count)
  • * Includes Marketing Cloud Account Engagement (formerly Pardot) Integration

カスタマイズ

Contact Us
  • Unlimited
  • Dedicated Support
  • Customization Available

Frequently Asked Questions

What exactly is the "Shunkan Intent" service? How does it differ from standard chat or web analytics tools?

OPENCLOSE

Shunkan Intent is a service that instantly identifies "companies ready for business discussions" among those visiting your website and notifies your sales team.
Unlike standard chat tools that only respond after a consultation has begun, Shunkan Intent captures "interest before the consultation starts," allowing you to create opportunities for business discussions.
Furthermore, it goes beyond mere aggregation and analysis like web analytics; its key feature is that it leads to actionable steps for your sales team to take immediately.

How long does it take to implement?

OPENCLOSE

Implementation can be completed in as little as one week. This involves installing tags on your website and configuring the integration with Salesforce.

Is the handling of personal information secure?

OPENCLOSE

Yes. The system is designed with privacy in mind. We utilize company-level behavioral data and the first-party data you own, operating in full compliance with relevant laws and guidelines.

How can I view Shunkan Intent reports and notifications?

OPENCLOSE

You can instantly view visiting companies and their visit history (such as time spent and pages viewed) directly within Salesforce. Additionally, you can send business meeting requests to sales representatives immediately from your browser.

What happens if a customer clicks the "Consultation Request" button but does not join the web meeting?

OPENCLOSE

As soon as a customer clicks the "Quick Consultation" button, a notification regarding the target company is immediately sent to the sales or inside sales representative.
Therefore, even if the customer does not join the web meeting for any reason, you can still identify which company requested the business discussion.
Sales representatives can use this notification information to follow up via phone or email at a later date.

What happens if another representative is already approaching the prospect?

OPENCLOSE

For Shunkan Intent, only one sales representative can be set to approach per web visitor.
Alternatively, you can use the targeting settings (On-Demand Business Discussion feature) to notify multiple sales representatives, allowing one of them to initiate the approach.
(You cannot initiate an approach to a company that is already being engaged by someone else.)

For Urgent Inquiries, Please Call Us03-5388-7000Reception Hours: 10:00 AM - 5:00 PM (Closed on Weekends and Holidays)

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