Background
In the field of B2B sales, there is a growing trend for customers to conduct their own research and comparative analysis before meeting with sales representatives. Under these circumstances, it is difficult for traditional inside sales and marketing automation (MA) to accurately capture the exact moment a customer wants to know something, leading to missed sales opportunities due to delayed contact.
In response, uSonar has defined a new sales experience: "Delivering the optimal information and decision-making materials the moment a customer takes action." We have developed "Instant Intent," a system that enables immediate sales meetings.


















