Corporate News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman and Representative Director: Nami Fukutomi; hereinafter "uSonar") is pleased to announce the launch of "Instant Intent" (patent pending), a service that utilizes proprietary technology to detect signs of prospect interest in real-time based on web behavior, supporting the connection to business negotiations at the optimal moment.
"Instant Intent" is developed based on uSonar's "Meeting Sonar"*1, a service that enables smooth initiation of web meetings, combined with various data points such as web behavioral signals.
We aim to provide a new sales experience that captures signs of interest from browsing history on a company's website and connects them to online business negotiations at the right time.
Instant Intent
Click Here for the Introduction Site
Background of "Instant Intent" Development
In traditional sales processes, there is often a time lag of several days between lead acquisition—such as through inquiries or document requests—and the initial contact by sales representatives, frequently resulting in missed opportunities.
Furthermore, while the spread of AI has made it easier to obtain information necessary for decision-making, it has become clear that decision-making is not always purely rational; it is also influenced by intuitive and emotional factors, such as the feeling of "I would like to talk now."
What Is Instant Intent?
"Instant Intent" is a service that combines Japan's largest corporate database, "LBC"*2, with web browsing history data and Marketing Automation (MA)/SFA information to detect prospect web behavior in real-time (Live Access*3) and immediately support the connection to online business negotiations.
Key features include:
• Setting targets that are likely to lead to business negotiations
• Detecting interest from the moment web behavior occurs
• Connecting to online business negotiations at the moment of detection
• Visualizing "heightened interest" that cannot be captured by traditional Marketing Automation (MA) tools
Future Developments
Based on insights gained through pilot testing, uSonar will continue to improve the functionality of "Instant Intent" and proceed with considerations for a full-scale service rollout. Additionally, we will strengthen integration with existing services such as "PLANSonar"*4 and external services, aiming to provide a better experience for both customers and sales teams.
*1: "Meeting Sonar" is a service that allows you to instantly start a web meeting without stress when screen sharing becomes necessary during a phone call or cold call. You can start a web meeting immediately just by having the other party enter a 4-digit meeting code. Its major strengths are the ease of use that eliminates hassle and the immediacy that prevents lost opportunities. Because you can transition to a web meeting without stress, you can conduct online business negotiations with good tempo.
https://meetingsonar.go.usonar.jp/landing
*2: The corporate database "LBC" is Japan's largest corporate database, assigning an 11-digit management code to business locations across Japan. It centrally manages abundant corporate attribute information such as industry, sales, profit, number of employees, and fixed IP addresses. By matching client data with "LBC," it enables precise targeting, including data cleansing, attribute enrichment, and the visualization of non-transactional companies.
Japan's largest... Based on our own research on the number of headquarters and business location data held for Japanese companies (as of 2026/6/1)
https://usonar.co.jp/en/service/usonar/index.php#serviceLbc
*3: "Live Access" identifies companies visiting your website from their IP addresses and can be utilized within PLANSonar or Google Analytics. Since it can identify not only company names but also industries and number of employees, it can be used for verifying the effectiveness of LPs and advertisements, or for utilizing visiting companies as a sales list.
*4: "PLANSonar" is an innovative platform that allows for the centralized management of corporate strategy formulation through to execution. In today's business environment where rapid decision-making is required, PLANSonar strongly supports strategy planners and marketing personnel as a next-generation strategic tool.
https://usonar.co.jp/en/content/plansonar/
uSonar Co., Ltd. Public Relations (Hiyama, Takahashi)
Email: pr@usonar.co.jp
