uSonar Launches "Instant Intent" (Patent Pending) for Seamless Transition to Web Meetings Without Phone Calls
— Capturing "Moments of Interest" on the Web to Support Online Sales Conversions —

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman and Representative Director: Nami Fukutomi; hereinafter "uSonar") is pleased to announce the launch of "Instant Intent" (patent pending), a service that utilizes proprietary technology to detect signs of prospect interest in real-time based on web behavior, supporting connections to sales meetings at the optimal moment.
"Instant Intent" is developed by combining various data, such as web behavioral signals, with the foundation of uSonar's "Meeting Sonar"*1, a service that enables smooth initiation of web meetings. We aim to provide a new sales experience that captures signs of interest from browsing history on your company's website and connects them to online sales meetings at the right time.

Instant Intent
Click Here for the Introduction Site

Background of "Instant Intent" Development

In traditional sales processes, there is often a time lag of several days between lead acquisition—such as through inquiries or document requests—and the point where sales representatives make contact via meetings, frequently resulting in missed opportunities.
Furthermore, while the spread of AI has made it easier to obtain information necessary for decision-making, it is understood that these decisions are not always based solely on rationality; they are also influenced by intuitive and emotional factors, such as the feeling of "I would like to talk now."

"Instant Intent" is a service that combines Japan's largest corporate database, "LBC"*2, with web browsing history data and Marketing Automation (MA)/SFA information to detect prospect web behavior in real-time (Live Access*3) and immediately support connections to online sales meetings.

Key features are as follows:

• Setting targets that are likely to lead to sales meetings
• Detecting interest from the moment web behavior occurs
• Connecting to online sales meetings at the moment of detection
• Visualizing "heightened interest" that cannot be captured by traditional Marketing Automation (MA)

Based on insights gained through pilot experiments, uSonar will proceed with functional improvements to "Instant Intent" and considerations for a full-scale service launch. Additionally, we will strengthen integration with existing services such as "PLANSonar"*4 and external services, aiming to provide a better experience for both customers and sales teams.