Landscape Announces Integration Between Intimate Merger's "Select DMP" and "uSonar" to Strengthen Sales Tech (Intent Data) Capabilities

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), which supports database marketing, announces the integration of its customer data integration solution "uSonar" with "Select DMP," a needs-detection corporate list generation service provided by Intimate Merger, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Ryoji Yanashima; hereinafter "IM"), which leverages approximately 470 million pieces of audience data held by the company. This integration enables users to extract target corporate lists (intent data) from "uSonar" by combining corporate attributes and customer segments with intent data (interest and preference data).

While the expansion of the Marketing Automation (MA) tool market and the penetration of Account-Based Marketing (ABM) have progressed in recent years, lead generation has remained a challenge in the B2B sector. In the B2B marketing funnel, which requires a long period from information gathering to ordering, companies can be listed, but it has been difficult to grasp the "moment a potential customer develops a need," which is the key to winning deals.

Therefore, Landscape has integrated "Select DMP," a needs-detection corporate list generation service utilizing approximately 470 million pieces of audience data held by IM, with "LBC," Japan's largest corporate master database held by Landscape. This has implemented an intent data mechanism in "uSonar" that can detect the timing of needs arising in untapped companies and existing customers, which was previously difficult to grasp.

As a result, "uSonar" users can now extract intent data, such as lists of untapped companies (priority approach data) in the manufacturing industry with annual sales of 10 billion yen or more that are interested in specific product or service names, or lists of existing companies (potential churn data) that are interested in specific competitor services, directly from "uSonar."

About the Needs-Detection Corporate List Generation Service "Select DMP"
IM's "Select DMP" utilizes one of Japan's largest behavioral history analysis systems, covering 470 million records, to detect the timing of client needs that were previously difficult to grasp by using intent data derived from audience data and DMP attribute data. Through the real-time provision of this information and partnerships with companies providing marketing solutions such as MA, CRM, and RPA, it supports the effective operation of B2B marketing activities.
https://corp.intimatemerger.com/main/service/advertiser/select-dmp/

About the Customer Data Integration Solution "uSonar"
"uSonar" is a cloud-based data integration tool that allows for the integration and management of various information related to customers. It is equipped with the know-how for cleansing data in various formats that Landscape has cultivated over many years, as well as "LBC," a corporate master database built in-house. It can be integrated with solutions such as CRM/SFA, business card management, MA (Marketing Automation), and DMP.
https://usonar.co.jp/service/usonar/

About the Corporate Master Database "LBC"
"LBC" is a corporate master database built by Landscape that assigns an 11-digit management code to business locations across Japan (approximately 8.2 million locations). "LBC" allows for the understanding of not only corporate attributes such as corporate numbers, industry types, and sales scale, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, and relationships between headquarters and branch offices, through its corporate code system.
https://usonar.co.jp/service/lbc/

Landscape will continue to support the construction of intent data infrastructure to promote the utilization of customer data by leveraging the database construction and analysis expertise we have cultivated.

About Intimate Merger, Inc.
With a mission of "Efficiency through data in various areas of the world," Intimate Merger is a dynamic database and solution company that provides "IM-DMP," a data utilization platform with the No. 1 market share in the public DMP market (*1). Through approximately 470 million pieces of audience data and advanced analytical technology, the company provides IM-DMP provision and construction support, as well as data utilization consulting. Moving forward, by providing scoring based on dynamic data (*2), the company aims to expand its business into X-tech areas such as Sales Tech, FinTech, and Health Tech, striving to become a "group of data business producers."

*1 Cited from "ITR Market View: Marketing Management Market 2017" and "ITR Market View: Email/Web Marketing Market 2018"
*2 Dynamic Data: Data that collects, analyzes, and utilizes interests and preferences in real-time based on information linked to devices.

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.