Landscape Begins Integration of Intimate Merger's "Select DMP" with "uSonar" to Strengthen Sales Tech (Intent Data) Capabilities

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), a company supporting database marketing, announces the integration of its customer data integration solution "uSonar" with "Select DMP," a needs-detection corporate list generation service provided by Intimate Merger, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Ryoji Yanashima; hereinafter "IM"), which leverages approximately 470 million pieces of audience data. This integration enables users to extract target corporate lists (intent data) from "uSonar" by combining corporate attributes and customer segments with intent data (interest and concern data).

While the market for Marketing Automation (MA) tools has expanded and Account-Based Marketing (ABM) has become widespread, lead generation has remained a challenge in the B2B sector. In the B2B marketing funnel, which requires a long period from information gathering to ordering, it has been difficult to identify the "moment a potential customer develops a need," which is the key to acquiring business, even though target companies can be listed.

To address this, Landscape has implemented an intent data mechanism into "uSonar" that detects the timing of needs arising in both untapped and existing companies. This was achieved by integrating "Select DMP," which utilizes approximately 470 million pieces of audience data held by IM, with "LBC," Japan's largest corporate master database held by Landscape.

As a result, "uSonar" users can now extract intent data such as lists of untapped companies (priority approach data) in the manufacturing industry with annual sales of 10 billion yen or more that have an interest in specific products or services, or lists of existing companies (potential churn data) that have an interest in specific competitor services, directly from "uSonar".

About the Need-Detection Corporate List Generation Service, Select DMP
IM's Select DMP utilizes a system that analyzes 470 million pieces of behavioral history—one of the largest in Japan—to detect the timing of client needs that were previously difficult to identify, using intent data derived from audience data and DMP attribute data. By providing this information in real-time and partnering with companies that offer marketing solutions such as MA, CRM, and RPA, we support the effective operation of B2B marketing activities.
https://corp.intimatemerger.com/main/service/advertiser/select-dmp/

About the Customer Data Integration Solution, uSonar
uSonar is a cloud-based data integration tool that allows for the consolidation and management of various information related to customers. It incorporates the expertise in cleansing data of various formats that Landscape has cultivated over many years, as well as our proprietary corporate master data, LBC. It enables seamless integration with solutions such as CRM/SFA, business card management, Marketing Automation (MA), and DMP.
https://usonar.co.jp/service/usonar/

About the Corporate Master Data, LBC
LBC is a corporate master data set built by Landscape that assigns an 11-digit management code to approximately 8.2 million business locations across Japan. LBC allows for the identification of not only corporate attributes such as corporate numbers, industry types, and sales scale, but also corporate hierarchies—including capital relationships between parent and subsidiary companies and the connections between headquarters and branch offices—through its corporate code system.
https://usonar.co.jp/en/service/lbc/

Using the database construction and analysis expertise we have cultivated, Landscape will support the construction of an intent data infrastructure to promote the effective utilization of data for our clients.

About Intimate Merger, Inc.
A dynamic database and solution company with the mission of "Efficiency through data in various areas of society," providing the IM-DMP data utilization platform, which holds the No. 1 market share in the public DMP market (*1). With approximately 470 million pieces of audience data and advanced analytical technology, we provide support for the implementation and construction of IM-DMP and offer data utilization consulting. Moving forward, we aim to become a "group of data business producers" by expanding our business into X-tech areas such as Sales Tech, FinTech, and Health Tech through the provision of scoring based on dynamic data (*2).

*1 Cited from "ITR Market View: Marketing Management Market 2017" and "ITR Market View: Email/Web Marketing Market 2018"
*2 Dynamic Data: Data that collects, analyzes, and utilizes the interests and concerns of subjects in real-time based on information linked to their devices.

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.