Landscape Begins Integration of Intimate Merger's Select DMP with uSonar to Strengthen Sales Tech (Intent Data) Capabilities

Landscape, Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi; hereinafter "Landscape"), a company supporting database marketing, announces the integration of its customer data integration solution, uSonar, with Select DMP, a needs-detection corporate list generation service provided by Intimate Merger, Inc. (Headquarters: Minato-ku, Tokyo; President: Ryoji Yanashima; hereinafter "IM"), which leverages approximately 470 million pieces of audience data. This integration enables users to extract target corporate lists (intent data) from uSonar by combining corporate attributes and customer segments with intent data (interest and preference data).

While the expansion of the Marketing Automation (MA) tool market and the penetration of Account-Based Marketing (ABM) have progressed, lead generation has remained a challenge in the B2B sector. In the B2B marketing funnel, which requires a long period from information gathering to ordering, companies can be listed, but it has been difficult to grasp the "moment a potential customer has a need," which is the key to winning deals.

To address this, Landscape has implemented an intent data mechanism into uSonar that can detect the timing of needs arising in both untapped and existing companies. This was achieved by integrating Select DMP, which utilizes approximately 470 million pieces of audience data held by IM, with LBC, the largest corporate master database in Japan held by Landscape.

As a result, uSonar users can now extract intent data, such as lists of untapped companies (priority approach data) in the manufacturing industry with annual sales of 10 billion yen or more that are interested in specific product or service names, or lists of existing companies (potential churn data) that are interested in specific competitor services.

About the Needs-Detection Corporate List Generation Service, Select DMP
IM's Select DMP utilizes one of Japan's largest behavior history analysis systems, containing 470 million records, to detect the timing of client needs that were previously difficult to grasp by using intent data derived from audience data and DMP attribute data. Through the real-time provision of this information and partnerships with companies providing marketing solutions such as MA, CRM, and RPA, it supports the effective operation of B2B marketing activities.
https://corp.intimatemerger.com/main/service/advertiser/select-dmp/

About the Customer Data Integration Solution, uSonar
uSonar is a cloud-based data integration tool that allows for the consolidation and management of various information related to customers. It is equipped with Landscape's long-cultivated know-how for cleansing data in various formats and the proprietary LBC corporate master database. It enables integration with solutions such as CRM/SFA, business card management, Marketing Automation (MA), and DMP.
https://usonar.co.jp/service/usonar/

About the Corporate Master Database, LBC
LBC is a corporate master database built by Landscape that assigns an 11-digit management code to approximately 8.2 million business locations across Japan. LBC allows for the identification of not only corporate attributes such as corporate numbers, industry types, and sales scale, but also corporate hierarchies, including capital relationships between parent and subsidiary companies and the relationships between headquarters and branch offices, through its corporate code system.
https://usonar.co.jp/service/lbc/

Landscape will continue to support the construction of intent data infrastructure to promote the effective use of data by our customers, utilizing the database construction and analysis expertise we have cultivated over the years.

About Intimate Merger, Inc.
With a mission to "drive efficiency across various sectors of society through data," Intimate Merger is a dynamic database and solutions company that provides "IM-DMP," the data utilization platform with the No. 1 market share in the public DMP sector (*1). Leveraging approximately 470 million pieces of audience data and advanced analytical technology, the company provides IM-DMP implementation support and data utilization consulting. Moving forward, the company aims to become a "group of data business producers" by expanding into X-tech sectors such as Sales Tech, FinTech, and Health Tech through the provision of scoring based on dynamic data (*2).

*1 Cited from "ITR Market View: Marketing Management Market 2017" and "ITR Market View: Email/Web Marketing Market 2018"
*2 Dynamic Data: Data that is collected, analyzed, and utilized in real-time based on the interests and preferences of subjects derived from information linked to their devices.

*Company names, product names, and other proper nouns mentioned are trademarks or registered trademarks of their respective companies.