Corporate News
Landscape Co., Ltd. (Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter 'Landscape') announces the integration of its 'LBC', Japan's largest corporate master data, with the private DMP 'Cxense DMP' provided by Cxense (Japan office: Shibuya-ku, Tokyo; President and CEO: Ryoichi Egawa; hereinafter 'Cxense'). This integration allows for the combination of website visitor information—such as company name, industry, annual revenue, and number of employees—with behavioral data on the website within 'Cxense DMP', enabling more detailed analysis of corporate behavioral trends.
Specifically, 'Cxense DMP' can create individual user profiles by integrating audience data with 1st-party, 2nd-party, and 3rd-party data. By combining these user profiles with attributes such as industry and revenue scale from Landscape's 'LBC', B2B companies can deliver personalized content and campaigns in real time based on Account-Based Marketing (ABM)*, a strategy currently gaining significant attention.
We have received the following comment from Ryoichi Egawa, President and CEO of Cxense.
By utilizing 'LBC' data, it becomes possible to append data such as the industry and company size of site visitors, which is essential for B2B business.
For example, when analyzing users who visit article advertisements or specific event pages, it becomes possible to utilize higher-value data. Furthermore, as this data can also be utilized in reports for tie-up articles provided to advertisers, we expect it to lead to the provision of highly beneficial information for advertisers, thereby improving satisfaction and retention rates. Additionally, the data can be utilized on the site for personalization and as targeting criteria for advertising and promotions.
In the advertising domain, we believe that more value-added data utilization will contribute to monetization.
*ABM (Account-Based Marketing) is a B2B marketing approach that narrows down target corporate accounts based on 'corporate attributes' such as company size, industry, and region, and executes optimal approaches for companies with characteristics that should be prioritized.
About the Private DMP 'Cxense DMP'
This is a private DMP focused on publishers and e-commerce. It enables the implementation of planning that integrates audience actions within media, such as browsing and searching, with CRM data, such as media membership information and purchase history.
https://www.cxense.com/jp/platform/cxense-dmp
About the Corporate Master Data 'LBC'
'LBC' is a corporate master data set built by Landscape that assigns an 11-digit management code to approximately 8.2 million business locations across Japan. 'LBC' allows for the understanding of not only corporate attributes such as corporate number, industry, and revenue scale, but also corporate relationships, including capital ties between parent and subsidiary companies and the structure of headquarters and branch offices, through its corporate code system.
https://usonar.co.jp/service/lbc/
Landscape will continue to support the data integration and the construction of data utilization infrastructure for various companies by leveraging our corporate master data, 'LBC'.
About Cxense
Cxense is a company that provides numerous solutions for optimizing user experience and is listed on the Oslo Stock Exchange. Using audience data and the latest real-time analysis tools, it provides advanced content recommendations, targeted advertising, and predictive search, helping publishers and e-commerce businesses increase digital revenue and contribute to improving user experience.
https://www.cxense.com/jp/
* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.
