Corporate News
Landscape Co., Ltd. (Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape") announces the integration of its "LBC," Japan's largest corporate master data, with "Cxense DMP," a private DMP for publishers provided by Cxense K.K. (Japan office: Shibuya-ku, Tokyo; President: Ryoichi Egawa; hereinafter "Cxense"). This integration allows for the combination of website visitor information—such as company name, industry, annual revenue, and number of employees—with on-site behavioral data within Cxense DMP, enabling more detailed analysis of corporate behavioral trends.
Specifically, Cxense DMP can create individual user profiles by integrating audience data with first-party, second-party, and third-party data. By combining these user profiles with attributes from Landscape's "LBC" corporate master data, such as industry and revenue scale, B2B companies can deliver personalized content and campaigns in real-time based on Account-Based Marketing (ABM), which is currently gaining significant attention.
We have received the following comment from Ryoichi Egawa, President of Cxense K.K.:
By utilizing "LBC" data, it becomes possible to append essential data for B2B businesses, such as the industry and company size of site visitors.
For example, when analyzing users who visit advertorials or specific event pages, it is possible to leverage higher-value data. Furthermore, as this data can be utilized in reports for tie-in articles provided to advertisers, we expect it will enable the provision of highly beneficial information to advertisers, leading to improvements in satisfaction and retention rates. This data can also be used on websites for personalization and as targeting criteria for advertising and promotions.
In the advertising sector, we believe that leveraging data with higher added value will contribute to monetization.
* ABM (Account Based Marketing) is a B2B marketing strategy that identifies and prioritizes target corporate accounts based on company attributes such as size, industry, and region, allowing for the implementation of optimized engagement approaches.
About the Private DMP, Cxense DMP
This is a private DMP focused on publishers and e-commerce. It enables the integration of audience actions, such as media browsing and searches, with CRM data, including membership information and purchase history, to facilitate effective planning.
https://www.cxense.com/jp/platform/cxense-dmp
About the Corporate Master Data, LBC
LBC is a corporate master database built by Landscape, assigning an 11-digit management code to approximately 8.2 million business locations across Japan. Beyond corporate attributes like corporate numbers, industry, and revenue, LBC utilizes a corporate code system to map complex business relationships, including capital ties between parent and subsidiary companies, as well as headquarters and branch office structures.
https://usonar.co.jp/service/lbc/
Landscape will continue to support various companies in building foundations for data integration and data utilization by leveraging our corporate master data, LBC.
About Cxense Inc.
Cxense is a company providing numerous solutions for user experience optimization and is listed on the Oslo Stock Exchange. By utilizing audience data and advanced real-time analytics tools, it provides sophisticated content recommendations, targeted advertising, and predictive search. Cxense supports publishers and e-commerce businesses in increasing digital revenue and contributes to the improvement of user experiences.
https://www.cxense.com/jp/
* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.
