Company News
Landscape Co., Ltd. (Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape") announces that its "LBC," Japan's largest corporate master data, has been integrated with the private DMP "Cxense DMP" provided by Cxense Inc. (Japan office: Shibuya-ku, Tokyo; President and CEO: Ryoichi Egawa; hereinafter "Cxense"). This integration allows for the combination of website visitor information—such as company name, industry, annual revenue, and number of employees—with on-site behavioral data within "Cxense DMP," enabling more detailed analysis of corporate behavioral trends.
Specifically, "Cxense DMP" can integrate audience data with first-party, second-party, and third-party data to create individual user profiles. By combining these user profiles with attributes such as industry and company size from Landscape's "LBC," B2B companies can deliver personalized content and campaigns in real time based on Account-Based Marketing (ABM)*, a strategy currently gaining significant attention.
We have received the following comment from Ryoichi Egawa, President and CEO of Cxense.
By utilizing "LBC" data, it becomes possible to append data such as the industry and company size of site visitors, which is essential for B2B business.
For example, when analyzing users who visit advertorials or specific event pages, it becomes possible to leverage higher-value data. Furthermore, as this data can be utilized in reports for tie-in articles provided to advertisers, we expect it will enable the provision of highly beneficial information to advertisers, leading to improvements in satisfaction and retention rates. Additionally, the data can be used on the site for personalization and as targeting criteria for advertising and promotions.
In the advertising domain, we believe that more value-added data utilization will contribute to monetization.
*ABM (Account-Based Marketing) is a B2B marketing methodology that narrows down target corporate accounts based on "corporate attributes" such as company size, industry, and region, and executes optimal approaches toward companies with characteristics that should be prioritized.
About the Private DMP "Cxense DMP"
This is a private DMP focused on publishers and e-commerce. It enables the implementation of planning that integrates audience actions within media, such as browsing and searching, with CRM data, such as media membership information and product purchase history.
https://www.cxense.com/jp/platform/cxense-dmp
About the Corporate Master Data "LBC"
This is a corporate master data set built by Landscape, assigning an 11-digit management code to business locations across Japan (approximately 8.2 million locations). "LBC" allows for the understanding of not only corporate attributes such as the Corporate Number, industry, and revenue scale, but also corporate hierarchies, including capital relationships between parent and subsidiary companies and the relationships between headquarters and branch offices, through its corporate code system.
https://usonar.co.jp/service/lbc/
Landscape will continue to support various companies in data integration and the construction of foundations for data utilization by leveraging our corporate master data, "LBC."
About Cxense ASA
Cxense is a company providing numerous solutions for user experience optimization and is listed on the Oslo Stock Exchange. Using audience data and the latest real-time analytics tools, it provides advanced content recommendations, targeted advertising, and predictive search. It supports publishers and e-commerce businesses in increasing digital revenue and contributes to the improvement of user experiences.
https://www.cxense.com/jp/
*Company names and product names mentioned are trademarks or registered trademarks of their respective companies.
