Landscape Launches BtoB Targeting Advertising in Collaboration with DAC, Platform One, and ITmedia
- Achieving High-Precision BtoB Targeting Advertising Products Utilizing the Corporate Master Data LBC -

Landscape (Headquarters: Shinjuku-ku, Tokyo; President and Representative Director: Nami Fukutomi; hereinafter "Landscape") has announced the launch of a high-precision BtoB targeting advertising delivery service. This service is provided in collaboration with Digital Advertising Consortium Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masaya Shimada; hereinafter "DAC"), DAC's consolidated subsidiary Platform One Inc. (Headquarters: Shibuya-ku, Tokyo; President: Norihide Akiba; hereinafter "P1"), and ITmedia Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Toshiki Otsuki; hereinafter "ITmedia"). The service utilizes Landscape's corporate master data "LBC" (*1) and is delivered via P1's DSP, "MarketOne^®."

The advertising products launched today select and deliver ads to targets identified through the ABM Report (*2), a service that extracts companies showing purchase intent for specific IT product categories by leveraging behavioral history on ITmedia's online media platforms. ITmedia operates one of Japan's largest groups of online media in the IT technology sector, attracting a large audience of high-value users with intent to adopt IT products. Through these platforms, they provide lead generation services essential for digital marketing.

This product integrates DAC's Data Management Platform (DMP) "AudienceOne^®" (*3) with Landscape's "LBC," Japan's largest corporate master data, to enable highly advanced targeting advertising delivered via P1's DSP "MarketOne^®," specifically focused on companies considering the adoption of IT products.

By utilizing the IT product adoption consideration segments provided by ITmedia's ABM Report, advertisers can conduct more efficient lead generation for their own products and services.

Landscape will continue to actively engage in the development and enhancement of data-driven solutions by strengthening and promoting collaborations with various media companies and media representatives, aiming to create an environment where companies and consumers can communicate seamlessly.

(*1) This is the corporate master data provided by Landscape. It is a corporate master database built by Landscape covering business establishments across Japan (approximately 8.2 million locations), each assigned an 11-digit management code. "LBC" allows for the understanding of not only corporate attributes such as corporate numbers, industry types, and sales scale, but also corporate relationships, including capital ties between parent and subsidiary companies, and headquarters-branch relationships, through its corporate code system. By matching client data with "LBC," it becomes possible to perform precise targeting advertising that excludes existing clients.
https://usonar.co.jp/service/lbc/

July 3, 2017 Release: DAC's DMP "AudienceOne^®" Integrates with Landscape's Japan-Largest Corporate Master Data
https://usonar.co.jp/news/20170703_3102.html
November 4, 2016 Release: DAC's "AudienceOne^®" Begins Integration with Landscape's "Area-Specific Affluent Data"
https://usonar.co.jp/news/20161104_2813.html

(*2) This is an Account Based Marketing support service provided by ITmedia. It is a sales and marketing support service that visualizes purchasing intent at the corporate level based on reader behavior history across ITmedia's online media platforms (TechTarget Japan, Keyman's Net, @IT, and TechFactory).

(*3) AudienceOne®, developed and provided by DAC, is one of Japan's largest Data Management Platforms (DMP). It holds vast amounts of data, including 480 million monthly unique browsers, 90 million mobile advertising IDs, and over 1 trillion records, which are analyzed to generate and provide high-precision 3rd-party data. By integrating various data sources such as website behavioral data, CRM, advertising delivery results, and panel survey results, it enables the provision of an advanced marketing environment that facilitates everything from new customer acquisition to improving LTV for existing customers through a wide range of integrated channels.

About ITmedia Inc.
An internet-focused media company that provides information and services centered on technology-related fields. It is utilized by approximately 25 million unique browsers per month. The company operates numerous websites tailored to specific targets, including the comprehensive IT information portal ITmedia ( http://www.itmedia.co.jp/ ), the comprehensive site for enterprise IT products Keyman's Net ( http://www.keyman.or.jp/ ), and the problem-solving media for IT experts @IT ( http://www.atmarkit.co.jp/ ). It provides specialized content in each field, with a focus on IT and its adjacent areas, as quickly as possible.
http://corp.itmedia.co.jp/

About Digital Advertising Consortium Inc.
The company handles all areas of internet advertising and develops digital advertising businesses in an integrated manner. It supports corporate digital marketing activities by providing not only advertising business as a media representative but also solution service businesses using high-level ad technology and operation service businesses through one of Japan's largest advertising operation trading desks.
https://www.dac.co.jp/

*Company names and product names mentioned are trademarks or registered trademarks of their respective companies.