Landscape Launches B2B Targeting Advertising in Collaboration with DAC, Platform One, and ITmedia
- Leveraging Corporate Master Data LBC to Realize High-Precision B2B Targeting Advertising Products -

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape") has partnered with Digital Advertising Consortium Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masaya Shimada; hereinafter "DAC"), DAC's consolidated subsidiary Platform One Inc. (Headquarters: Shibuya-ku, Tokyo; President: Norihide Akiba; hereinafter "P1"), and ITmedia Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Toshiki Otsuki; hereinafter "ITmedia") to launch a high-precision B2B targeting advertising delivery service. This service utilizes Landscape's corporate master data "LBC" (*1) and is delivered via P1's DSP "MarketOne^®".

The newly launched advertising product selects and delivers ads to targets identified through a service (ABM Report) (*2) that extracts companies showing purchase intent for specific IT product categories by leveraging behavioral history on ITmedia's online media platforms. ITmedia operates one of Japan's largest groups of online media in the IT technology sector, attracting a large number of high-value users with intent to adopt IT products. Through these channels, they provide lead generation services essential for digital marketing.

This product realizes advanced targeting advertising delivery focused on companies considering the adoption of IT products via P1's DSP "MarketOne^®" by integrating DAC's Data Management Platform (DMP) "AudienceOne^®" (*3) with "LBC," the largest corporate master data in Japan provided by Landscape.

By leveraging the ABM report-based purchase consideration segments from ITmedia, advertisers can conduct more efficient lead generation for their products and services.

Landscape will continue to actively engage in the development and enhancement of data-driven solutions by strengthening and promoting partnerships with various media companies and media representatives, aiming to establish an environment where companies and consumers can communicate seamlessly.

(*1) This is the corporate master data provided by Landscape. It is a corporate master data set that assigns an 11-digit management code to approximately 8.2 million business locations across Japan. LBC allows for the understanding of not only corporate attributes such as corporate numbers, industry types, and sales scale, but also corporate relationships, including capital ties between parent and subsidiary companies, as well as headquarters and branch office structures, through its corporate code system. By matching client data with LBC, it enables precise targeted advertising that excludes existing clients.
https://usonar.co.jp/service/lbc/

July 3, 2017 Release: DAC's DMP "AudienceOne^®" Integrates with Landscape's Largest Corporate Master Data in Japan
https://usonar.co.jp/news/20170703_3102.html
November 4, 2016 Release: DAC's "AudienceOne^®" Begins Integration with Landscape's "Affluent Data by Area"
https://usonar.co.jp/news/20161104_2813.html

(*2) This is an Account Based Marketing support service from ITmedia. It is a sales and marketing support service that visualizes purchase intent at the corporate level based on reader behavior history across ITmedia's online media platforms (TechTarget Japan, Keyman's Net, @IT, and TechFactory).

(*3) "AudienceOne^®," developed and provided by DAC, is one of Japan's largest Data Management Platforms (DMP). It holds vast amounts of data, including 480 million monthly unique browsers, 90 million mobile advertising IDs, and over 1 trillion records. By analyzing this data, it generates and provides high-precision 3rd-party data. It integrates various data sources such as website behavioral data, CRM, advertising delivery results, and panel survey results, enabling the provision of an advanced marketing environment that realizes everything from "new customer acquisition" to "LTV improvement for existing customers" by utilizing a wide range of integration channels.

About ITmedia Inc.
A media company specializing in the internet that provides information and services centered on the technology sector. It is utilized by approximately 25 million unique browsers per month. The company operates numerous websites tailored to specific targets, including the comprehensive IT information portal "ITmedia" (http://www.itmedia.co.jp/), the comprehensive site for corporate IT products "Keyman's Net" (http://www.keyman.or.jp/), and the problem-solving media for IT experts "@IT" (http://www.atmarkit.co.jp/). It provides specialized content in each field, focusing on IT and its adjacent areas, as quickly as possible.
http://corp.itmedia.co.jp/

About Digital Advertising Consortium Inc.
The company handles all areas of internet advertising and develops digital advertising businesses in an integrated manner. It supports corporate digital marketing activities by providing not only advertising business as a media representative but also solution service business using high-level ad technology and operation service business through one of Japan's largest advertising operation trading desks.
https://www.dac.co.jp/

*Company names, product names, and other proper nouns mentioned are trademarks or registered trademarks of their respective companies.