Landscape Launches B2B Targeting Advertising Service in Collaboration with DAC, Platform One, and ITmedia
~Leveraging the LBC Corporate Master Data to Enable High-Precision B2B Targeting Advertising~

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape") has partnered with Digital Advertising Consortium Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masaya Shimada; hereinafter "DAC"), DAC's consolidated subsidiary Platform One Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Norihide Akiba; hereinafter "P1"), and ITmedia Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Toshiki Otsuki; hereinafter "ITmedia") to launch a high-precision B2B targeting advertising service. This service utilizes Landscape's corporate master data, "LBC" (*1), and is delivered via P1's DSP, "MarketOne^®."

The newly launched advertising product selects and delivers ads to targets identified through an ABM report (*2), a service that extracts companies showing purchase intent for specific IT product categories based on their behavioral history on ITmedia's online media platforms. ITmedia operates some of Japan's largest online media outlets in the IT technology sector, attracting a large audience of high-value users with intent to implement IT products. Through these platforms, they provide lead generation services essential for digital marketing.

This product integrates DAC's data management platform (DMP), "AudienceOne^®" (*3), with "LBC," the largest corporate master data in Japan provided by Landscape. This integration enables advanced targeting advertising delivered via P1's DSP, "MarketOne^®," specifically focused on companies considering the implementation of IT products.

By utilizing the IT implementation intent segments provided by ITmedia's ABM reports, advertisers can conduct more efficient lead generation for their own products and services.

Landscape will continue to actively engage in the development and enhancement of data-driven solutions by strengthening and promoting collaborations with various publishers and media representatives, aiming to create an environment where companies and consumers can communicate seamlessly.

(*1) This is the corporate master data provided by Landscape. It is a master database constructed by Landscape covering approximately 8.2 million business locations across Japan, each assigned an 11-digit management code. "LBC" allows for the identification of not only corporate attributes such as corporate numbers, industry types, and sales scale, but also corporate relationships, including capital ties between parent and subsidiary companies, as well as headquarters and branch office structures, through its corporate code system. By matching client data with "LBC," it becomes possible to perform precise targeting advertising that excludes existing clients.
https://usonar.co.jp/service/lbc/

July 3, 2017 Release: DAC's DMP "AudienceOne^®" Integrates with Landscape's Largest Corporate Master Data in Japan
https://usonar.co.jp/news/20170703_3102.html
November 4, 2016 Release: DAC's "AudienceOne^®" Begins Integration with Landscape's "Affluent Data by Area"
https://usonar.co.jp/news/20161104_2813.html

(*2) This is ITmedia's Account-Based Marketing support service. It is a sales and marketing support service that visualizes purchase intent at the corporate level based on the behavioral history of readers across ITmedia's online media platforms (TechTarget Japan, Keyman's Net, @IT, and TechFactory).

(*3) AudienceOne^®, developed and provided by DAC, is one of Japan's largest Data Management Platforms (DMP). It holds a vast amount of data, including 480 million monthly unique browsers, 90 million mobile advertising IDs, and over 1 trillion records. By analyzing this data, it generates and provides high-precision 3rd-party data. It enables the provision of an advanced marketing environment that integrates various data sources—such as website behavioral data, CRM, advertising delivery results, and panel survey results—to facilitate everything from the acquisition of new customers to the improvement of LTV for existing customers through the utilization of diverse linkage channels.

About ITmedia Inc.
An internet-focused media company that provides information and services centered on technology-related fields. It is utilized by approximately 25 million unique browsers per month. The company operates numerous websites tailored to specific targets, including the comprehensive IT information portal "ITmedia" ( http://www.itmedia.co.jp/ ), the comprehensive site for enterprise IT products "Keyman's Net" ( http://www.keyman.or.jp/ ), and the problem-solving media for IT experts "@IT" ( http://www.atmarkit.co.jp/ ). It provides specialized content in each field, focusing on IT and its adjacent areas, with speed and precision.
http://corp.itmedia.co.jp/

About Digital Advertising Consortium Inc.
The company addresses all areas of internet advertising and develops digital advertising businesses in an integrated manner. In addition to its advertising business as a media representative, it provides solution service businesses using high-level ad technology and operation service businesses through one of Japan's largest advertising operation trading desks, supporting the digital marketing activities of companies.
https://www.dac.co.jp/

*Company names, product names, and other proper nouns mentioned are trademarks or registered trademarks of their respective companies.