DAC's DMP "AudienceOne®" Integrates with Landscape's Largest Corporate Master Data in Japan
— Launching Targeted Advertising Based on Corporate Attributes —

Digital Advertising Consortium Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Masaya Shimada; hereinafter "DAC") and Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Nami Fukutomi; hereinafter "Landscape") are pleased to announce the integration of DAC's DMP "AudienceOne®" (*1) with Landscape's "LBC" (*2), the largest corporate master data in Japan, to launch targeted advertising services based on specific corporate attributes.

In recent years, "Account-Based Marketing" (ABM) has gained significant attention in B2B marketing. ABM is a B2B marketing strategy that identifies target companies (accounts) based on "corporate attributes" such as company size, industry, and region, allowing for optimal engagement with potential client companies that possess the desired characteristics.

While conventional DMP data relied on internet user interests, occupations, or job titles estimated from site browsing behavior for analysis and targeting, DAC's "AudienceOne®" has now constructed new segment data. By using Landscape's "LBC"—the largest corporate master data in Japan—as a key, this integration adds corporate attributes (such as industry and revenue scale) associated with the internet user's organization.

By utilizing this segment data, marketers can perform more precise targeting based on the attributes of the companies they wish to approach, such as user devices belonging to "manufacturing companies with 500 or more employees."
As the first product offering, we are launching BtoB attribute-targeted advertising on DAC's DSP "MarketOne®." This allows for targeting based on corporate attribute data, including company size (revenue, capital, number of employees), industry, region, and public listing status.

(Delivery Image Example)

DAC and Landscape will contribute to the efficiency and sophistication of B2B marketing by integrating this corporate attribute-based targeted advertising with marketing automation tools, such as "List Finder" (*3) provided by Innovation Co., Ltd., which has also announced a partnership with "LBC." Furthermore, both companies remain committed to developing and strengthening big data-driven solutions to create an environment where companies and consumers can communicate seamlessly.

(*1) About "AudienceOne®"
Developed and provided by DAC, "AudienceOne®" is a DMP that collects and analyzes ad delivery results, social media data, and 3rd-party data from partner companies. It is used for various marketing initiatives, such as discovering prospective customers and converting existing customers into loyal ones. As one of the largest DMPs in Japan, it holds audience and app data exceeding 480 million unique browsers and stores over 1 trillion records of data.

(*2) About "LBC"
"LBC" is a corporate master data set built by Landscape, assigning an 11-digit management code to business locations across Japan (approximately 8.2 million locations). Beyond corporate attributes like corporate numbers, industry, revenue scale, and IP addresses, the "LBC" corporate code system allows for the identification of corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as head office and branch relationships. By matching client data with "LBC," it enables precise targeted advertising that excludes existing clients.
Landscape has also announced a partnership with Innovation Co., Ltd. regarding the access analysis function for companies visiting websites.
https://usonar.co.jp/news/20170703_3101.html
https://usonar.co.jp/en/service/lbc/

(*3) About "List Finder"
"List Finder" is a marketing automation tool with the No. 1 market share in the B2B sector (Source: Fuji Chimera Research Institute, "Monthly BT, November 2016 Issue," Survey on Cloud-based Marketing Automation Product Market). In addition to features such as email delivery, extraction of promising sales lists, corporate analysis (IP analysis), individual analysis (behavioral history), seminar management, and form creation, plans are in place to further strengthen integration with corporate attribute-based targeted advertising.
https://promote.list-finder.jp/

(DAC Company Overview)

* DAC is a wholly owned subsidiary of D.A.Consortium Holdings Inc.

* Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.