DAC's DMP "AudienceOne®" Integrates with Landscape's Largest Corporate Master Data in Japan
— Launching Targeted Advertising Based on Identified Corporate Attributes —

Digital Advertising Consortium Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Masaya Shimada; hereinafter "DAC") and Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Nami Fukutomi; hereinafter "Landscape") have integrated DAC's DMP "AudienceOne®" (*1) with Landscape's "LBC" (*2), the largest corporate master data in Japan, to launch targeted advertising services based on identified corporate attributes.

Recently, "Account-Based Marketing" (ABM) has been gaining significant attention in B2B marketing. ABM is a B2B marketing strategy that identifies target companies (accounts) based on "corporate attributes" such as company size, industry, and region, allowing for optimal engagement with potential client companies that possess the desired characteristics.

While conventional DMP data relied on internet user interests, occupations, or job titles estimated from site browsing behavior for analysis and targeting, DAC's "AudienceOne®" has now constructed new segment data. By using Landscape's "LBC"—the largest corporate master data in Japan—as a key, this new data incorporates the attributes of the companies to which internet users belong, such as industry and revenue scale.

By utilizing this segment data, marketers can perform more precise targeting based on the attributes of the companies they wish to approach, such as targeting user devices belonging to "manufacturing companies with 500 or more employees."
As the first product offering, we are launching B2B attribute-targeted advertising on DAC's DSP "MarketOne®." This allows for targeting based on corporate attribute data, including company size (revenue, capital, number of employees), industry, region, and public listing status.

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DAC and Landscape will contribute to the efficiency and sophistication of B2B marketing by integrating targeted advertising based on identified corporate attributes with marketing automation tools, such as "List Finder" (*3) provided by Innovation Co., Ltd., which has also announced a partnership with "LBC." Furthermore, both companies will continue to actively engage in the development and enhancement of solutions utilizing big data to create an environment where companies and consumers can communicate seamlessly.

(*1) About "AudienceOne®"
Developed and provided by DAC, "AudienceOne®" is a DMP that collects and analyzes ad delivery results, social media data, and 3rd-party data from partner companies. It is utilized for various marketing initiatives, such as discovering prospective customers and converting existing customers into loyal ones. As one of the largest DMPs in Japan, it manages over 480 million unique browser audience data points and app data, with a total storage capacity exceeding 1 trillion records.

(*2) About "LBC"
"LBC" is a corporate master data set built by Landscape, assigning an 11-digit management code to business locations across Japan (approximately 8.2 million locations). "LBC" allows for the identification of not only corporate attributes such as corporate numbers, industry, revenue scale, and IP addresses, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as headquarters and branch office relationships, through its corporate code system. By matching client data with "LBC," it enables precise targeted advertising that excludes existing clients.
Landscape has also announced a partnership with Innovation Co., Ltd. regarding the access analysis function for companies visiting websites using "LBC."
https://usonar.co.jp/news/20170703_3101.html
https://usonar.co.jp/en/service/lbc/

(*3) About "List Finder"
"List Finder" is the No. 1 market share marketing automation tool for B2B (Source: Fuji Chimera Research Institute, "Monthly BT, November 2016 Issue," Survey on Cloud-based Marketing Automation Product Market). In addition to features such as email delivery, extraction of promising sales lists, corporate analysis (IP analysis), individual analysis (behavioral history), seminar management, and form creation, there are plans to further strengthen integration with targeted advertising based on identified corporate attributes.
https://promote.list-finder.jp/

* DAC is a wholly owned subsidiary of D.A.Consortium Holdings Inc.

Company Overview of D.A. Consortium Holdings

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.