DAC's DMP "AudienceOne®" Integrates with Landscape's Largest Corporate Master Data in Japan
- Launching Targeted Advertising Based on Corporate Attributes -

Digital Advertising Consortium Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Masaya Shimada; hereinafter "DAC") and Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Nami Fukutomi; hereinafter "Landscape") are pleased to announce the integration of DAC's DMP "AudienceOne®" (*1) with Landscape's "LBC" (*2), the largest corporate master data in Japan, to begin offering targeted advertising based on specific corporate attributes.

Recently, "Account-Based Marketing" (ABM) has been gaining significant attention in B2B marketing. ABM is a B2B marketing strategy that narrows down target companies (accounts) based on "corporate attributes" such as company size, industry, and region, allowing for optimal approaches to potential client companies that possess the desired characteristics.

While conventional DMP data has been used for analysis and targeting based on internet user interests, occupations, and job titles estimated from site browsing behavior, DAC's "AudienceOne®" has now constructed new segment data by incorporating the attributes of the companies to which internet users belong (such as industry and revenue scale), using Landscape's "LBC"—the largest corporate master data in Japan—as the key.

By utilizing this segment data, marketing companies can perform more precise targeted approaches based on the attributes of the companies they wish to reach, such as user devices belonging to "manufacturing companies with 500 or more employees."
As the first product offering, we are launching B2B attribute-targeted advertising via DAC's DSP "MarketOne®." This allows for targeting based on corporate attribute data, including company size (revenue, capital, number of employees), industry, region, and public listing status.

Delivery Image (Example)

By integrating targeted advertising that identifies corporate attributes with marketing automation tools such as "List Finder" (*3), provided by Innovation Co., Ltd., which has announced a partnership with "LBC," DAC and Landscape contribute to the efficiency and sophistication of marketing for B2B companies. Furthermore, both companies will continue to actively engage in the development and enhancement of solutions utilizing big data to establish an environment where companies and consumers can communicate seamlessly.

(*1) About "AudienceOne®"
"AudienceOne®," developed and provided by DAC, is a DMP that collects and analyzes advertising delivery results, social media data, and 3rd-party data from partner companies. It can be utilized for various marketing initiatives, such as discovering prospective customers and converting existing customers into loyal ones. As one of the largest DMPs in Japan, it handles a massive volume of data, possessing audience and application data exceeding 480 million unique browsers, with a stored data volume surpassing 1 trillion records.

(*2) About "LBC"
"LBC" is a corporate master database constructed by Landscape that assigns an 11-digit management code to business locations across Japan (approximately 8.2 million locations). "LBC" allows for the identification of not only corporate attributes such as corporate numbers, industry types, sales scale, and IP addresses, but also corporate relationships, including capital ties between parent and subsidiary companies, as well as headquarters and branch office relationships, through its corporate code system. By matching client data with "LBC," it enables precise targeted advertising that excludes existing clients.
Furthermore, it has been announced that "LBC" is partnering with Innovation Co., Ltd. regarding the access analysis function for companies visiting websites.
https://usonar.co.jp/news/20170703_3101.html
https://usonar.co.jp/en/service/lbc/

(*3) About "List Finder"
"List Finder" is the No. 1 market share marketing automation tool for B2B (Source: Fuji Chimera Research Institute, "Monthly BT, November 2016 Issue," Survey on Cloud-based Marketing Automation Product Market). In addition to features such as email delivery, extraction of promising sales lists, corporate analysis (IP analysis), individual analysis (behavioral history), seminar management, and form creation, there are plans to further strengthen integration with targeted advertising that identifies corporate attributes.
https://promote.list-finder.jp/

Company Overview of DAC

* DAC is a wholly owned subsidiary of D.A.Consortium Holdings Inc.

Company Overview of D.A.Consortium Holdings Inc.

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.