Innovation's Marketing Automation Tool "List Finder" and
Landscape's Corporate Master Data "LBC" Begin Integration on July 1, 2017

Innovation Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Naoto Tomita; hereinafter "Innovation"), which develops businesses that create new styles of corporate sales, and Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi; hereinafter "Landscape"), which provides database marketing support, are pleased to announce that the marketing automation tool "List Finder" provided by Innovation and the largest corporate master data in Japan, "LBC," provided by Landscape, began integration on July 1, 2017.

■ Details
Through this integration, Landscape's corporate master data "LBC" can now be utilized as corporate data for site visitors identified by the IP analysis function of "List Finder." Furthermore, by linking the IP address data of companies identified by "List Finder" with "LBC," it becomes possible to quickly identify and update outdated IP address data from vast amounts of corporate data, thereby providing higher-precision corporate data.

[Integration Overview]

■ Future Outlook
Moving forward, we plan to provide features that visualize prospect levels and sales priorities not only at the individual level within a company but also at the corporate level. By expanding features to practice Account-Based Marketing (ABM), which is currently gaining significant attention, we will support more efficient sales and marketing activities that lead to tangible results.

"List Finder" is the No. 1 (*) marketing automation tool for B2B. From building prospect lists and nurturing interest to handing over promising lists to sales teams, it supports the "prospect information acquisition" and "prospect nurturing" phases of the corporate sales process, including bulk email distribution and form creation.
* (Source: Fuji Chimera Research Institute, "Monthly BT, November 2016 Issue," Survey on Cloud-based Marketing Automation Product Market)
https://promote.list-finder.jp/

This is a corporate master data set built by Landscape, assigning an 11-digit management code to business locations across Japan (approximately 8.2 million locations). "LBC" allows for the understanding of not only corporate attributes such as corporate numbers, industry types, sales scale, and IP addresses, but also corporate relationships, including capital ties between parent and subsidiary companies, as well as headquarters and branch office relationships, through its corporate code system. Therefore, by matching IP addresses obtained during web browsing with "LBC," it enables web log analysis utilizing corporate attributes and the extraction of promising lists for sales.
Additionally, it has been announced that "LBC" will integrate with "AudienceOne®" provided by Digital Advertising Consortium Inc.
https://usonar.co.jp/news/20170703_3102.html
https://usonar.co.jp/en/service/lbc/

Overview of Innovation
Since its founding in 2000, Innovation has focused on creating new styles of B2B sales. We operate our business to contribute to the improvement of corporate sales and profits by leveraging the internet to streamline inefficient B2B sales processes.

*Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.