Innovation's Marketing Automation Tool "List Finder" and
Landscape's Corporate Master Data "LBC" Begin Integration on July 1, 2017

Innovation Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Naoto Tomita; hereinafter "Innovation"), which develops businesses that create new styles of B2B sales, and Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), which provides database marketing support, are pleased to announce that Innovation's marketing automation tool "List Finder" and Landscape's "LBC," the largest corporate master data in Japan, began integration on July 1, 2017.

■ Overview
Through this integration, Landscape's corporate master data "LBC" can now be utilized as corporate data for site visitors identified by the IP analysis function of "List Finder." Furthermore, by linking the IP address data of companies identified by "List Finder" with "LBC," users can quickly identify and update outdated IP address data from vast amounts of corporate information, thereby providing higher-precision corporate data.

[Integration Concept]

■ Future Outlook
Moving forward, we plan to provide features that visualize the level of interest and sales priority not only at the individual level within a company but also at the corporate level. By expanding functions to practice Account-Based Marketing (ABM), which is currently gaining significant attention, we will support more efficient sales and marketing activities that lead to tangible results.

"List Finder" is the No. 1 (*) marketing automation tool for B2B. From building prospect lists through bulk email distribution and form creation, to nurturing interest and handing over promising lists to sales teams, it supports the "prospect information acquisition" and "prospect nurturing" phases of the B2B sales process.
* (Source: Fuji Chimera Research Institute, "Monthly BT, November 2016 Issue," Survey on the Cloud-based Marketing Automation Product Market)
https://promote.list-finder.jp/

"LBC" is a corporate master data set built by Landscape, assigning an 11-digit management code to business locations across Japan (approximately 8.2 million locations). "LBC" allows for the identification of not only corporate attributes such as corporate numbers, industry, sales scale, and IP addresses, but also corporate relationships, including capital ties between parent and subsidiary companies and the hierarchy between headquarters and branch offices, through its corporate code system. Consequently, by matching IP addresses obtained during web browsing with "LBC," it enables web log analysis utilizing corporate attributes and the extraction of promising lists for sales.
Additionally, it has been announced that "LBC" will be integrated with "AudienceOne®" provided by Digital Advertising Consortium Inc.
https://usonar.co.jp/news/20170703_3102.html
https://usonar.co.jp/en/service/lbc/

Since its founding in 2000, Innovation has focused on creating new styles of B2B sales. The company develops its business to contribute to the improvement of corporate sales and profits by utilizing the internet to streamline inefficient B2B sales processes.

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.