Announcement of the Integration Between Landscape's "Affluent Area Data" and DAC's "AudienceOne®"
— Enabling Internet Advertising Delivery Specialized for Affluent Areas —

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), which supports database marketing, and Digital Advertising Consortium Inc. (Headquarters: Shibuya-ku, Tokyo; President and COO: Masaya Shimada; hereinafter "DAC") have announced the integration of DAC's DMP (Data Management Platform) "AudienceOne®" (*1) with the "Affluent Area Data" constructed by Landscape. This partnership enables the delivery of internet advertisements that target affluent areas identified by postal code.

■ Background
Conventionally, advertising campaigns targeting affluent individuals have typically involved placing ads in specialized media with high viewership among the wealthy, or utilizing targeting based on online data such as estimated annual income and browsing history related to luxury goods.

Landscape and DAC have now developed a new method that leverages offline data of affluent individuals holding financial assets of 100 million yen or more. This approach allows for targeting based on the affluence level of specific areas rather than online browsing history, and we have officially launched this service.

■ Service Overview
Landscape has constructed an "Affluent Database" of approximately 2.1 million individuals with estimated assets of 100 million yen or more, derived from a consumer database of approximately 95 million records based on "occupational attributes," "residential attributes," and "wealth attributes." This data has been utilized for marketing by luxury brands, real estate companies, banks, and securities firms. By reconstructing this database into "Affluent Area Data" that can determine affluence levels by postal code and combining it with the "Internet User Residence/Postal Code Estimation" technology of DAC's proprietary "AudienceOne®," we have made it possible to deliver online advertisements to users in postal code areas with a high concentration of affluent households.
As the first product offering, we have launched affluent-targeted advertising on DAC's DSP "MarketOne®," and we plan to expand support to advertising products (DSPs and ad networks) such as Yahoo! Japan and Google, which are already integrated with "AudienceOne®." In verification tests conducted with Shiseido Japan Co., Ltd., the click-through rate for advertisements was 2 to 3 times higher than conventional methods.

Landscape and DAC will continue to exchange expertise in their respective areas of strength, working together to achieve more integrated marketing solutions.

*1: "AudienceOne®," developed and provided by DAC, is a DMP that collects and analyzes advertising delivery results, social media data, and 3rd-party data from partner companies. It can be utilized for various marketing initiatives, such as discovering prospective customers and converting existing customers into loyal ones. As one of the largest DMPs in Japan, it holds audience and app data exceeding 450 million unique browsers, with a total data volume surpassing 1 trillion records.

＜About DAC＞
Since its founding in December 1996, DAC has expanded its business domain for over 20 years as an expert in internet advertising transactions and the underlying advertising technology. Under the vision of "Empowering the digital future," the group provides a full line of services related to digital marketing. By leveraging technology and creative capabilities, DAC offers various services that enhance advertising revenue and media value for publishers, and maximize ROI (Return on Investment) for advertising agencies and advertisers.

*Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.