uSonar and LOGLY Sign Business Alliance Agreement to Provide "ad Sonar," a Native Advertising Platform Specialized for B2B

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar"), which promotes the realization of sales DX by leveraging "LBC," one of Japan's largest corporate databases, announces that it has signed a business alliance agreement on April 1, 2023, with LOGLY, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hirokazu Yoshinaga; Securities Code: 6579; hereinafter "LOGLY"), the provider of Japan's first native advertising platform "LOGLY lift," to offer a B2B-specialized native advertising platform capable of targeting specific companies and industries.

According to research by ITR Corporation, the sales volume of the B2B integrated marketing support market in fiscal year 2021 was approximately 11 billion yen (an 18.2% increase from the previous fiscal year). Furthermore, the market size is expected to grow to approximately 21 billion yen by 2026.
The background to this growth includes the digital shift in marketing budgets and the expansion of implementation scope due to the integration of marketing support products with SFA, CDP, and other systems. The B2B marketing sector is a growth market where technology utilization is expected and efficiency is increasingly required, not limited to the integrated marketing support market alone.
High-precision targeting is also required for B2B advertising to achieve efficient lead acquisition. By providing "ad Sonar," an advertising menu that links uSonar's "LBC"—one of Japan's largest corporate databases with 8.2 million records—with LOGLY's "LOGLY lift," we will realize greater efficiency in lead acquisition within the B2B advertising field. With "ad Sonar," when delivering ads via LOGLY lift, it becomes possible to target not only specific companies and industries but also companies based on sales scale and number of employees, using common IDs at the corporate level such as IP address information.
Furthermore, by combining this with the strengths of LOGLY lift—a native advertising platform that does not compromise the user experience—and performing high-precision targeting on appropriate users with high interest, it becomes possible to approach targets from both psychographic and demographic perspectives.

We plan to release the "ad Sonar" service around the summer of 2023.
Following the release, we will continue to enhance the added value of our B2B advertising service by expanding data based on common IDs at the department level, rather than just the corporate level, and by increasing the number of delivery channels. Company Name: LOGLY, Inc. (Tokyo Stock Exchange Growth: Securities Code 6579) Representative: Hirokazu Yoshinaga, President and Representative Director Headquarters: Shibuya Center Place 2F, 1-16-3 Dogenzaka, Shibuya-ku, Tokyo Business Description: Media Technology Business, Ad Technology Business, Data Marketing Business URL https://corp.logly.co.jp/

uSonar Co., Ltd., MX Group, Yoshikawa, Yahata 03-5388-5300 partner@usonar.co.jp *Company names and product names mentioned are trademarks or registered trademarks of their respective companies.