"Father of Marketing" Professor Kotler to Deliver Special Lecture at uSonar DX Forum: Focusing on B2B "Marketing 5.0" at the Imperial Hotel on October 1st

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") will host the "3rd DX Forum Accelerated by Data" in October at the Imperial Hotel in Tokyo, featuring Professor Philip Kotler, known as the father of modern marketing, as the keynote speaker (by invitation only).
This will be Professor Kotler's first lecture for a Japanese audience since June 2024, and it will be a unique session focused on B2B. *This event is now fully booked.

https://usonar.co.jp/seminar/20251001_1524.html

For the third installment of the "DX Forum Accelerated by Data" hosted by uSonar, we are honored to welcome Professor Philip Kotler, the father of modern marketing, who will be joining us from the United States.

Part 1 will feature a live online lecture by Professor Kotler, who will also address questions from the audience.
This will be a unique lecture focused on B2B marketing (an interpreter will be provided, allowing you to listen to the lecture in Japanese).

Part 2 will feature a panel discussion with representatives from companies that have implemented uSonar services.

The venue is the Peacock Room at the Imperial Hotel. Following Professor Kotler's lecture, guests will enjoy a full-course meal while networking with other participating companies.

Special Lecture
Professor Philip Kotler
Theme: Marketing 5.0 Focusing on B2B Marketing
"Marketing 5.0 focusing on B2B marketing"
Lecture Title: New Developments in B2B Marketing

Biography of Professor Philip Kotler
S.C. Johnson & Son Distinguished Professor of International Marketing (Emeritus) at the Kellogg School of Management, Northwestern University.
He earned his Master's degree in Economics from the University of Chicago in 1953 and his Ph.D. in Economics from MIT in 1956. He has received honorary doctoral degrees from 22 universities, authored 80 books, and contributed articles to 150 professional journals. He provides consulting services to numerous companies and lectures worldwide. He is widely known as the Father of Modern Marketing.

Date, Time, and Venue
- Wednesday, October 1, 2025
- Peacock Room, Imperial Hotel Tokyo, 1-1-1 Uchisaiwaicho, Chiyoda-ku, Tokyo

Event Information
- Eligibility: B2B companies (Executives only)
- This is an invitation-only event. Capacity is limited to 200 guests (maximum of two people per company).
* In the event of over-application, a lottery system may be used.
* Admission is restricted to those with an invitation.
* Please note that the lecture content and event overview are subject to change without prior notice.

Inquiries
uSonar Co., Ltd. Public Relations (Hiyama/Sawada)
Email: ir@usonar.co.jp