Seven years have passed since the Ministry of Economy, Trade and Industry released the "DX Report: Overcoming the '2025 Cliff' in IT Systems and Full-Scale Development of DX" in 2018, and we are now in the midst of that very cliff. Over these seven years, the term "DX" has gained widespread recognition, and many companies have invested in IT tools and talent. However, how many companies have truly experienced satisfactory transformation?
In this forum, we will introduce DX initiatives from various companies and invite experts to share the latest trends and advanced knowledge regarding DX with all participants.
For this third installment, we are honored to have Philip Kotler, known as the father of modern marketing, join us from the United States.
On the day of the event, we will connect directly with Mr. Kotler online for a real-time lecture. He will also address questions submitted by participants in advance.
This is a special event focused on B2B marketing. We invite you to join us at the venue for this invaluable opportunity.
*Simultaneous interpretation will be provided, so the lecture will be available in Japanese.
The event will be held at the Imperial Hotel.
Following Mr. Kotler's lecture, participants will have the opportunity to network with other companies while enjoying a course meal provided by the Imperial Hotel.
Recommended For
Those facing challenges with their DX initiatives
Those who want to learn about successful case studies from other companies or exchange information
Those interested in the latest information and case studies
Date and Time
Wednesday, October 1, 2025
Start: 10:20 AM (Doors Open at 10:00 AM) Lunch and beverages will be provided
End: 2:00 PM (Scheduled)
Seminar Content
Seminar content and information regarding participating companies will be updated periodically.
- Special Lecture: Philip Kotler
Marketing 5.0 Focusing on B2B Marketing
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Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University.He earned his Master's degree in Economics from the University of Chicago in 1953 and his Ph.D. in Economics from MIT in 1956. He has received honorary doctoral degrees from 22 universities and has authored 80 books and contributed articles to 150 professional journals. He provides consulting services to numerous companies and delivers lectures worldwide. He is widely recognized as the Father of Modern Marketing. |
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Details
- This is an invitation-only event; companies without an invitation are not eligible to register.
A maximum of two people per company may register. Each attendee must register individually via the application form. Seating is limited. We recommend early registration, as applications may close early depending on availability.
| Cost | Free |
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| Capacity | 200 People (Maximum of 2 People per Company) A lottery may be held if the number of applications exceeds capacity. |
| Target Audience | B2B Companies (Executives Only) |
| Organizer | uSonar Co., Ltd. |
| Venue | Imperial Hotel, Tokyo, Kujaku Room 1-1-1 Uchisaiwaicho, Chiyoda-ku, Tokyo Hibiya Subway Station (3-minute walk from Exit A13) / Uchisaiwaicho Subway Station (3-minute walk from Exit A5) / JR Yurakucho Station (5-minute walk) |
| Important Notes | Seminar content and participating companies are subject to change without prior notice. Before submitting your application, please read the following information regarding the collection of personal data and provide your consent. Regardless of your attendance, the information you provide may be used for administrative communications regarding this seminar or event, as well as for providing information on our various services (publications, exhibitions, seminars, etc.) and conducting surveys. uSonar Co., Ltd. handles personal information in accordance with the following: Privacy Statement (https://usonar.co.jp/privacy/statement.html) We use EventHub for event management. If you register via the form, please ensure you also agree to the EventHub Privacy Policy. Privacy Policy (https://eventhub.jp/privacy/) |
