Marketing Automation Tool "SPIRAL® Web no Ashiato" and Japan's Largest Corporate Master Data "LBC" Begin Functional Integration
— Enhancing Scoring Capabilities by Leveraging Corporate Attributes —

Piped Bits, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tetsuya Hayashi; hereinafter "Piped Bits") and Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhito Nagatake; hereinafter "Landscape") are pleased to announce the integration of the marketing automation tool "SPIRAL® Web no Ashiato," provided by Piped Bits, with "LBC," the largest corporate master data in Japan, which covers 8.2 million locations and was independently constructed by Landscape.

Through this functional integration, a feature has been added to the visitor list of "SPIRAL® Web no Ashiato" that displays company names based on IP addresses, enabling the identification of the companies to which website visitors belong*1. Furthermore, even without knowing the names of specific corporate contacts, it is now possible to perform scoring to determine purchase propensity at the company level by utilizing corporate attributes—such as industry, annual sales, listing status, and number of employees—in conjunction with website visit history.

(*1) Limited to company names linked to IP address data held by LBC.

"SPIRAL® Web no Ashiato" is a marketing automation tool designed with simple features that even beginners can utilize, enabling everything from the discovery to the nurturing of high-quality customers. It is equipped with essential marketing automation functions, including website visitor analysis, scoring based on customer behavior, and high-delivery-rate email distribution. "SPIRAL® Web no Ashiato" is provided as an optional service for the information asset platform "SPIRAL®".
https://www.pi-pe.co.jp/solution/ma/

"LBC" is a corporate master data set constructed by Landscape that assigns an 11-digit management code to business locations across Japan (approximately 8.2 million locations). In addition to corporate attributes such as corporate registration numbers, industry types, and sales scale, "LBC" allows for the understanding of corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as relationships between headquarters and branch offices, through its corporate code system.
https://usonar.co.jp/service/lbc/

Landscape will continue to build sales and marketing foundations that enable data utilization and strengthen scoring functions to determine sales lead propensity.

Piped Bits provides solutions utilizing the "SPIRAL®" information asset platform, one of the largest in Japan, which is used by customers across a wide range of industries and business types, including government agencies, financial institutions, service providers, and educational institutions. Under the vision of being a "Bank of Information Assets," the company develops services that allow customers to securely and safely entrust and effectively utilize "information assets"—one of the most important assets in modern society, such as customer information, product information, and accounting information—via the internet.

* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.
* Please click here to download the IP Transfer Service materials.