Marketing Automation "SPIRAL® Web no Ashi-ato" and
Japan's Largest Corporate Master Data "LBC" Begin Functional Integration
~ Strengthening Scoring Capabilities by Utilizing Corporate Attributes ~

We are pleased to announce that the marketing automation tool "SPIRAL® Web no Ashi-ato," provided by Piped Bits Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Tetsuya Hayashi; hereinafter "Piped Bits"), has integrated with "LBC," the largest corporate master data in Japan, which covers 8.2 million locations and was independently constructed by Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhito Nagatake; hereinafter "Landscape").

Through this functional integration, a feature has been added to the visitor list of Piped Bits' "SPIRAL® Web no Ashi-ato" that displays company names based on IP addresses, making it possible to identify the companies to which website visitors belong*1. Furthermore, even without knowing the names of specific corporate contacts, it is now possible to perform scoring to determine purchase propensity at the corporate level by utilizing corporate attributes—such as industry, annual sales, listing status, and number of employees—along with website visit history.

(*1) Limited to company names linked to IP address data held by LBC.

Marketing automation tool "SPIRAL® Web no Ashi-ato" is a solution designed with simple features that even beginners can utilize, enabling everything from the discovery to the nurturing of high-quality leads. It is equipped with essential marketing automation functions, including website visitor analysis, scoring based on customer behavior, and high-delivery-rate email distribution. "SPIRAL® Web no Ashi-ato" is provided as an optional service for the information asset platform "SPIRAL®".
https://www.pi-pe.co.jp/solution/ma/

This is a corporate master data set in which an 11-digit management code is assigned to business establishments across Japan (approximately 8.2 million locations) constructed by Landscape. "LBC" allows for the understanding of not only corporate attributes such as corporate numbers, industries, and sales scale, but also corporate hierarchies, including capital relationships between parent and subsidiary companies and the relationships between headquarters and branch offices, through its corporate code system.
https://usonar.co.jp/service/lbc/

Landscape will continue to build sales and marketing foundations that enable data utilization and strengthen scoring functions to determine purchase propensity.

Piped Bits provides solutions utilizing its information asset platform, including "SPIRAL®," one of the largest information asset platforms in Japan, which is used by a wide range of industries and business types, including government agencies, finance, services, and educational institutions. Under the vision of being an "Information Asset Bank," the company develops services that allow customers to securely and safely entrust and effectively utilize "information assets"—one of the most important assets in modern society, such as customer information, product information, and accounting information—via the Internet.

* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.
* Click here to download the IP relocation service materials.