Corporate News
Piped Bits Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Tetsuya Hayashi; hereinafter "Piped Bits") announces that its marketing automation tool, "SPIRAL® Web no Ashiato," has integrated with "LBC," the largest corporate master data in Japan, which covers 8.2 million locations and was independently constructed by Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhito Nagatake; hereinafter "Landscape").
Through this functional integration, a feature has been added to the visitor list of Piped Bits' "SPIRAL® Web no Ashiato" that displays company names based on IP addresses, enabling the identification of the companies to which website visitors belong*1. Furthermore, even without knowing the names of specific corporate representatives, it is now possible to perform scoring to determine purchase propensity at the company level by utilizing corporate attributes—such as industry, annual revenue, listing status, and number of employees—alongside web visit history.
(*1) Limited to company names linked to IP address data held by LBC
About Marketing Automation SPIRAL® Web no Ashi-ato
Marketing Automation SPIRAL® Web no Ashi-ato is a tool designed with simple features that even beginners can utilize, enabling everything from the discovery to the nurturing of high-value customers. It is equipped with essential marketing automation functions, including website visitor analysis, lead scoring based on customer behavior, and email delivery with a high reach rate. SPIRAL® Web no Ashi-ato is provided as an optional service for the information asset platform SPIRAL®.
https://www.pi-pe.co.jp/solution/ma/
About Corporate Master Data LBC
LBC is a corporate master data set built by Landscape, assigning an 11-digit management code to approximately 8.2 million business locations across Japan. Beyond corporate attributes such as corporate numbers, industry types, and revenue scale, LBC utilizes a corporate code system to track capital relationships, such as parent-subsidiary structures, as well as headquarters and branch office hierarchies.
https://usonar.co.jp/service/lbc/
Landscape will continue to strengthen the construction of sales and marketing foundations that enable data utilization, as well as scoring functions that can determine the level of sales potential.
About Piped Bits Co., Ltd.
Piped Bits provides solutions utilizing the information asset platform SPIRAL®, one of the largest in Japan, which is used by customers across a wide range of industries and business types, including government agencies, financial institutions, service providers, and educational organizations. With a vision of being a "Bank of Information Assets," the company provides services that allow customers to securely and safely entrust their most critical modern assets—such as customer information, product information, and accounting data—via the internet, enabling them to utilize these assets effectively.
| Company Name | Piped Bits Co., Ltd. |
| Address | Orix Akasaka 2-chome Building, 2-9-11 Akasaka, Minato-ku, Tokyo |
| Representative | Tetsuya Hayashi, President and CEO |
| Date of Establishment | April 3, 2000 |
| Capital | 300,000 Thousand Yen (As of the end of February 2019) |
| Business Description | Information Asset Platform Business, Advertising Business, and Solutions Business |
| URL | https://www.pi-pe.co.jp/ |
* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.
* Please click here to download the IP Migration Service materials.
