Corporate News
Yahoo Japan Corporation (hereinafter Yahoo! JAPAN) has achieved high-precision B2B advertising delivery by combining the LBC corporate master data—the largest of its kind in Japan, provided by Landscape Co., Ltd. (hereinafter Landscape)—with Yahoo! JAPAN's search and browsing history data.
About LBC (Linkage Business Code)
LBC is a corporate master data set constructed by Landscape that assigns an 11-digit management code to approximately 8.2 million business locations across Japan. Beyond corporate attributes such as corporate registration numbers, industry types, and revenue scale, LBC utilizes a corporate code system to identify capital relationships, such as parent-subsidiary structures, as well as corporate hierarchies, including headquarters and branch office relationships. By integrating client data with LBC, high-precision targeted advertising becomes possible.
https://usonar.co.jp/service/lbc/
For further details, please visit the Yahoo Japan Corporation website.
https://about.yahoo.co.jp/pr/release/2018/10/24a/
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