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Collaboration with Yahoo Japan Corporation in the B2B Digital Marketing Field
~ Achieving High-Precision B2B Advertising Delivery by Combining Yahoo! JAPAN Data with the LBC Corporate Master Data ~

Yahoo Japan Corporation (hereinafter Yahoo! JAPAN) has achieved high-precision B2B advertising delivery by combining its search and browsing history data with the LBC corporate master data, Japan's largest database, provided by Landscape Co., Ltd. (hereinafter Landscape).

About LBC (Linkage Business Code)
LBC is a corporate master database built by Landscape that assigns an 11-digit management code to approximately 8.2 million business locations across Japan. LBC allows for the identification of not only corporate attributes such as corporate numbers, industry types, and revenue scale, but also corporate hierarchies, including parent-subsidiary relationships and headquarters-branch office structures, through its unique corporate code system. By integrating client data with LBC, highly accurate targeted advertising becomes possible.
https://usonar.co.jp/service/lbc/

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For more details, please check the Yahoo Japan Corporation website.
https://about.yahoo.co.jp/pr/release/2018/10/24a/


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