Corporate News
Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi; hereinafter "Landscape"), a provider of database marketing support services, is pleased to announce that its "LBC," Japan's largest corporate master data, has been integrated with "Logicad" (*1), a DSP powered by the proprietary artificial intelligence "VALIS-Engine" developed by So-net Media Networks Corporation (Headquarters: Shinagawa-ku, Tokyo; President: Ryuichi Ishii; hereinafter "So-net Media Networks").
Currently, Account-Based Marketing (*2), a strategy focused on marketing at the corporate level, is gaining significant attention in the B2B sector. Through this integration, advertisers using So-net Media Networks' DSP "Logicad" can now target advertisements not only based on internet user demographics such as age, gender, preferences, and network connection types, but also by leveraging Landscape's "LBC" corporate master data to target specific corporate attributes (such as industry and annual revenue) or exclude existing customers to reach only high-potential prospects.
*1 What is a DSP (Demand Side Platform)?
A DSP is an advertising platform that helps advertisers maximize their advertising effectiveness. Together with the SSP (Supply Side Platform), which maximizes advertising revenue for publishers, it facilitates the real-time buying and selling of ad inventory through RTB (Real Time Bidding).
*2 What is Account-Based Marketing (ABM)?
This refers to a marketing strategy that identifies high-priority companies for sales outreach and targets marketing efforts exclusively toward those specific accounts.
About the DSP "Logicad"
"Logicad" is a proprietary advertising delivery optimization platform that supports RTB. It is equipped with a system infrastructure capable of processing large-scale delivery logs and audience data at high speed and with high stability, utilizing unique algorithms.
http://www.logicad.com/
About the Artificial Intelligence "VALIS-Engine"
This engine analyzes the vast log information of "Logicad" to measure the value of various scenarios with high precision and derive optimal solutions. It is characterized by its ability to perform high-speed, high-precision value judgments based on a unique machine learning algorithm that appropriately transforms and utilizes vast amounts of discrete and continuous feature data.
About the Corporate Master Data "LBC"
"LBC" is a corporate master data set built by Landscape, assigning an 11-digit management code to approximately 8.2 million business locations across Japan. Beyond corporate attributes such as the corporate number, industry, and revenue scale, "LBC" enables the identification of corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as headquarters and branch office relationships, through its unique corporate code system.
https://usonar.co.jp/service/lbc/
Landscape and So-net Media Networks will continue to exchange expertise in their respective areas of strength, working together to achieve more integrated marketing solutions.
About So-net Media Networks Corporation
Established in March 2000, the company leverages the technical expertise cultivated within the Sony Group to develop its marketing technology business. To achieve its mission of Solving Marketing Challenges Through Technology, the company utilizes three core technologies—big data processing, artificial intelligence, and financial engineering—to provide a wide range of marketing technology services, including the DSP Logicad.
| Location | Osaki Wiz Tower 12F, 2-11-1 Osaki, Shinagawa-ku, Tokyo |
| Representative | Ryuichi Ishii, President and Representative Director |
| Established | March 2000 |
| Capital | 20 Billion Yen |
| Business Description | Marketing Technology Business |
| URL | http://www.so-netmedia.jp/ |
* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.
