Landscape Integrates Japan's Largest Corporate Master Data "LBC" with
So-net Media Networks' AI-Powered DSP "Logicad"

Landscape (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), a provider of database marketing support services, announces that its "LBC," Japan's largest corporate master data, has been integrated with "Logicad," a DSP (*1) powered by the "VALIS-Engine" artificial intelligence developed by So-net Media Networks Corporation (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Ryuichi Ishii; hereinafter "So-net Media Networks").

Currently, Account-Based Marketing (*2), a strategy focused on marketing at the corporate level, is gaining significant attention in B2B marketing. Through this integration, advertisers using So-net Media Networks' DSP "Logicad" can now target ads not only by internet user demographics such as age, gender, preferences, and network connection type, but also by corporate attributes (such as industry and revenue scale) using Landscape's "LBC" corporate master data. This enables precise targeting of potential prospects while excluding existing customers.

*1 DSP (Demand Side Platform)
An advertising delivery platform that supports the maximization of advertising effectiveness for advertisers. Together with SSP (Supply Side Platform), which maximizes advertising revenue for publishers, it facilitates the real-time buying and selling of ad inventory through RTB (Real Time Bidding).
*2 Account-Based Marketing (ABM)
A marketing strategy that identifies high-priority target companies for sales approaches and focuses marketing efforts exclusively on those specific accounts.

About the DSP Logicad
Logicad is a proprietary advertising delivery optimization platform that supports RTB. It is equipped with a system infrastructure capable of processing large-scale delivery logs and audience data at high speed and with stability, utilizing unique algorithms.
http://www.logicad.com/

About the Artificial Intelligence VALIS-Engine
This engine analyzes the vast log information of Logicad to measure the value of various challenges in each situation with high precision and derive solutions. It is characterized by its ability to perform high-speed, high-precision value judgments based on a unique machine learning algorithm that appropriately transforms and utilizes vast amounts of discrete and continuous features.

About the Corporate Master Data LBC
LBC is a corporate master database built by Landscape, assigning an 11-digit management code to approximately 8.2 million business locations across Japan. LBC allows for the understanding of not only corporate attributes such as corporate numbers, industry types, and sales scale, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as headquarters and branch office relationships, through its corporate code system.
https://usonar.co.jp/service/lbc/

Landscape and So-net Media Networks will exchange expertise in their respective areas of strength, working together to realize more integrated marketing.

About So-net Media Networks Corporation
Established in March 2000, the company develops marketing technology businesses based on the technical capabilities cultivated within the Sony Group. To realize the resolution of customer marketing challenges through technical expertise, it focuses on three core technologies: big data processing, artificial intelligence, and financial engineering, providing various services related to marketing technology, including the DSP Logicad.

* All company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.