Corporate News
Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), which provides database marketing support, announces that its corporate master data "LBC," the largest of its kind in Japan, has been integrated with "Logicad," a DSP (*1) powered by the proprietary artificial intelligence "VALIS-Engine" developed by So-net Media Networks Corporation (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Ryuichi Ishii; hereinafter "So-net Media Networks").
Currently, Account-Based Marketing (*2), a strategy focused on marketing at the corporate level, is gaining significant attention in B2B marketing. Through this integration, advertisers using So-net Media Networks' DSP "Logicad" can now target advertisements not only by internet user demographics such as age, gender, preferences, and network connection type, but also by corporate attributes (such as industry and annual revenue) using Landscape's "LBC" data. This enables highly precise targeting of potential prospects while excluding existing customers.
*1 What is a DSP (Demand Side Platform)?
An advertising delivery platform that helps advertisers maximize their advertising effectiveness. Together with SSP (Supply Side Platform), which maximizes advertising revenue for publishers, it facilitates the real-time buying and selling of ad inventory through RTB (Real Time Bidding).
*2 What is Account-Based Marketing (ABM)?
A marketing strategy that identifies high-priority target companies for sales outreach and focuses marketing efforts exclusively on those specific accounts.
About the DSP "Logicad"
"Logicad" is a proprietary advertising delivery optimization platform equipped with system infrastructure capable of processing large-scale delivery logs and audience data at high speed and stability. It utilizes unique algorithms and supports RTB.
http://www.logicad.com/
About the Artificial Intelligence "VALIS-Engine"
This engine analyzes the vast log information of "Logicad" to measure the value of various scenarios with high precision and derive optimal solutions. It is characterized by its ability to perform high-speed, high-accuracy value judgments based on unique machine learning algorithms that appropriately transform and utilize vast amounts of discrete and continuous features.
About the Corporate Master Data "LBC"
This is a corporate master data set built by Landscape, assigning an 11-digit management code to approximately 8.2 million business locations across Japan. "LBC" allows for the identification of not only corporate attributes such as corporate numbers, industry, and revenue scale, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as headquarters and branch office structures, through its corporate code system.
https://usonar.co.jp/service/lbc/
Landscape and So-net Media Networks will exchange expertise in their respective areas of strength and work together to achieve more integrated marketing solutions.
About So-net Media Networks Corporation
Established in March 2000, the company develops marketing technology businesses based on the technical expertise cultivated within the Sony Group. To achieve "solving customer marketing challenges through technology," it leverages three core technologies: big data processing, artificial intelligence, and financial engineering, providing various marketing technology services including the DSP "Logicad."
| Location | Osaki Wiz Tower 12F, 2-11-1 Osaki, Shinagawa-ku, Tokyo |
| Representative | President and Representative Director Ryuichi Ishii |
| Established | March 2000 |
| Capital | 20 Billion JPY |
| Business Description | Marketing Technology Business |
| URL | http://www.so-netmedia.jp/ |
* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.
