Corporate News
Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape") announces that its "LBC," Japan's largest corporate master data, has been integrated with "Adobe Analytics Cloud," a real-time data insight and predictive analytics solution provided by Adobe Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: James McCready; hereinafter "Adobe"). This integration enables the combination of information such as the company name, industry, annual sales, and number of employees of website visitors with their on-site behavioral data within the "Adobe Analytics" solution, allowing for more detailed account-based behavioral trend analysis essential for B2B marketing.
Furthermore, by combining "Adobe Analytics" with the data management platform "Adobe Audience Manager," it becomes possible to deliver more personalized advertisements tailored to corporate attributes. For example, by analyzing search behavior within the site and the content of downloaded white papers on an individual account basis, companies can extract users who exhibit behavioral patterns similar to those of existing client companies. It is possible to narrow down and deliver advertisements to users who belong to companies that exhibit patterns similar to existing clients and that the company wishes to prioritize for outreach. Such advertising delivery is also effective in "Account-Based Marketing (ABM)" (*1).
Additionally, Landscape has joined the data marketplace (Audience Marketplace), which enables the distribution and trading of data through the "Adobe Audience Manager" UI, as a data partner. Through this, Landscape will support the data enrichment of companies utilizing "Adobe Audience Manager."
*1: ABM (Account Based Marketing) is a B2B marketing strategy that identifies and prioritizes target corporate accounts based on company attributes such as size, industry, and region, allowing for the implementation of optimized engagement approaches.
About Adobe Analytics Cloud
This is an analytics solution that enables businesses to define their objectives and achieve ideal website operations. Through integration with the data management platform Adobe Audience Manager, it allows for the consolidation of offline, second-party, and third-party data. This enables the analysis of created customer segments within Adobe Analytics to understand their behavior on owned media.
https://business.adobe.com/jp/products/analytics/analytics-cloud.html
About the Corporate Master Data LBC
LBC is a corporate master database built by Landscape, assigning an 11-digit management code to approximately 8.2 million business locations across Japan. Beyond corporate attributes such as corporate numbers, industry types, and revenue scale, LBC utilizes a corporate code system to track capital relationships, such as parent-subsidiary structures, as well as headquarters and branch office hierarchies.
https://usonar.co.jp/service/lbc/
Landscape will continue to support various companies in data integration and the construction of foundations for data utilization by leveraging our corporate master data, LBC.
*Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.
