Corporate News
Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape") announces that its LBC, Japan's largest corporate master data, has been integrated with Adobe Analytics Cloud, a real-time data insight and predictive analytics solution provided by Adobe Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: James McCready; hereinafter "Adobe"). This integration allows for the combination of website visitor information—such as company name, industry, annual revenue, and number of employees—with behavioral data on the website within the Adobe Analytics solution. This enables more detailed account-based behavioral trend analysis, which is essential for B2B marketing.
Furthermore, by combining Adobe Analytics with the data management platform Adobe Audience Manager, it becomes possible to deliver more personalized advertising tailored to corporate attributes. For example, by analyzing search behavior within the site and the content of downloaded white papers at the individual account level, it is possible to extract company representatives who exhibit behavioral patterns similar to those of existing client companies. This allows for targeted advertising delivery to users belonging to companies that share behavioral patterns with existing clients and are considered high-priority targets. Such advertising delivery is also effective in Account-Based Marketing (ABM) (*1).
Additionally, Landscape has joined the Audience Marketplace, a data marketplace that enables the distribution and trading of data through the Adobe Audience Manager UI, as a data partner. Through this, Landscape will support the data enrichment of companies utilizing Adobe Audience Manager.
*1: ABM (Account-Based Marketing) is a B2B marketing methodology that narrows down target corporate accounts based on corporate attributes such as company size, industry, and region, and executes optimal approaches toward companies with high-priority characteristics.
This is an analytics solution that enables companies to set business goals and achieve ideal website operations. Through integration with the data management platform Adobe Audience Manager, it becomes possible to consolidate offline data and second/third-party data, analyze created customer segment data within Adobe Analytics, and analyze user behavior on owned media.
https://business.adobe.com/jp/products/analytics/analytics-cloud.html
LBC is a corporate master data set built by Landscape, which assigns an 11-digit management code to approximately 8.2 million business locations across Japan. LBC allows for the understanding of not only corporate attributes such as corporate numbers, industry, and revenue scale, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as head office and branch office relationships, through its corporate code system.
https://usonar.co.jp/service/lbc/
Landscape will continue to leverage its corporate master data, LBC, to support various companies in building foundations for data integration and data utilization.
* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.
