Corporate News
Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape") announces the integration of its "LBC," Japan's largest corporate master data, with "Adobe Analytics Cloud," a real-time data insight and predictive analytics solution provided by Adobe Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: James McCready; hereinafter "Adobe"). This integration allows for the combination of website visitor information—such as company name, industry, annual revenue, and number of employees—with behavioral data on the website within the "Adobe Analytics" solution. This enables more detailed account-based behavioral trend analysis, which is essential for B2B marketing.
Furthermore, by combining "Adobe Analytics" with the data management platform "Adobe Audience Manager," it becomes possible to deliver more personalized advertisements tailored to corporate attributes. For example, by analyzing search behavior within the site and the content of downloaded white papers at the individual account level, it is possible to extract company representatives who exhibit behavioral patterns similar to those of existing client companies. This allows for targeted advertising delivery to users belonging to companies that share similar behavioral patterns with existing clients and are considered high-priority targets. Such advertising delivery is also effective in "Account-Based Marketing (ABM)" (*1).
Additionally, Landscape has now joined the "Audience Marketplace," a data marketplace that enables the distribution and trading of data through the UI of "Adobe Audience Manager," as a data partner. Through this, Landscape will support the data enrichment efforts of companies utilizing "Adobe Audience Manager."
*1: ABM (Account-Based Marketing) is a B2B marketing methodology that narrows down target corporate accounts based on "corporate attributes" such as company size, industry, and region, and executes optimal approaches toward companies with characteristics that should be prioritized.
This is an analytics solution that enables companies to achieve their business goals and realize ideal website operations. Through integration with the data management platform "Adobe Audience Manager," it becomes possible to integrate offline data and second/third-party data, analyze the created customer segment data within "Adobe Analytics," and analyze user behavior on owned media.
https://business.adobe.com/jp/products/analytics/analytics-cloud.html
This is a corporate master data set constructed by Landscape, which assigns an 11-digit management code to business establishments across Japan (approximately 8.2 million locations). "LBC" allows for the understanding of not only corporate attributes such as corporate registration numbers, industries, and revenue scales, but also corporate hierarchies, including capital relationships between parent and subsidiary companies and the relationships between headquarters and branch offices, through its corporate code system.
https://usonar.co.jp/service/lbc/
Landscape will continue to support the data integration and the construction of data utilization infrastructure for various companies by leveraging our corporate master data, "LBC."
*Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.
