Corporate News
Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi; hereinafter "Landscape"), a provider of database marketing support services, is pleased to announce that its corporate master data, LBC, has integrated with Sphere, a DMP (*1) enabled DSP (*2) provided by Maverick, Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Toru Birumachi; hereinafter "Maverick").
Through this integration, advertisers can leverage Maverick's DMP-enabled DSP, Sphere, to target internet users based on interests, occupations, and job titles. Additionally, by utilizing Landscape's LBC corporate master data, advertisers can implement targeted advertising based on corporate attributes (such as industry and revenue scale) and exclude existing customers to focus exclusively on potential prospects.
(*1) DMP (Data Management Platform)
A data integration management system that manages access data from various websites, advertising delivery, customer information, and data from other external suppliers, and links it with data utilization channels such as advertising delivery and analytical research.
(*2) DSP (Demand Side Platform)
A system developed for advertisers designed to centralize the optimization of advertising delivery across multiple ad slots and to conduct effectiveness verification.
About the DMP-Enabled DSP, Sphere
Sphere is a manually operated display advertising service provided by Maverick that targets "people" rather than "slots." By using the DSP Sphere, advertising effectiveness is optimized based on close collaboration between the in-house operations team and the sales team, as well as detailed advertising effectiveness analysis.
https://www.mvrck.co.jp/service/sphere/
About the Corporate Master Data, LBC
LBC is a corporate master data set built by Landscape that assigns an 11-digit management code to approximately 8.2 million business locations across Japan. LBC allows for the identification of not only corporate attributes such as corporate numbers, industries, and revenue scales, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, and headquarters-branch relationships, through its corporate code system. By matching IP addresses obtained during web browsing with LBC, companies can perform web log analysis utilizing corporate attributes and extract promising sales lead lists.
https://usonar.co.jp/en/service/lbc/
Landscape will continue to expand its services to facilitate Account-Based Marketing (ABM), which is currently gaining significant attention, and will support sales and marketing activities to achieve more efficient results.
About Maverick
Maverick operates an advertising delivery platform (DSP) business and is a company that develops and sells DSPs, and provides support for building RTB (*3) infrastructure and DMPs. Additionally, as a new initiative, the company is responsible for developing new area marketing systems that promote O2O (*4) by utilizing big data analysis technology.
| Company Name | : Maverick, Inc. |
| Address | : 4F Shinjuku Sanei Building, 1-22-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo |
| Representative | : Tadashi Birumachi, Representative Director |
| Established | : October 2013 |
| Business Description | : Development and Sales of DSP, Support for RTB Infrastructure Implementation, and Others |
| URL | ：https://www.mvrck.co.jp/ |
(*3) RTB (Real Time Bidding)
A mechanism that enables bidding and delivery via an auction system only when it is determined to be optimal, by analyzing information such as the browsing user, the advertising space, and the number of impressions per user for each ad display.
(*4) O2O (On-line to Off-line)
Refers to marketing activities where online and offline purchasing activities are linked, and online activity influences purchases or store visits in physical locations.
*Please note that the press releases and other information posted on this page are current as of the date of announcement and are subject to change due to the passage of time or various subsequent events.
*The company names and product names mentioned are trademarks or registered trademarks of their respective companies.
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