Landscape's LBC, Japan's Largest Corporate Master Data, Integrates with Maverick's DMP-Enabled DSP, Sphere
- Enhancing Targeting Capabilities -

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), a provider of database marketing support services, announces that its corporate master data, LBC, has integrated with "Sphere," a DMP (*1) enabled DSP (*2) provided by Maverick Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Atsushi Birumachi; hereinafter "Maverick").

Through this integration, advertisers can now utilize Landscape's LBC corporate master data in addition to the targeting capabilities of Maverick's Sphere (which targets internet users based on interests, occupation, and job title). This allows for targeted advertising directed exclusively at potential prospects based on corporate attributes (such as industry and revenue scale) while excluding existing customers.

(*1) DMP (Data Management Platform)
A data integration management system that manages access data from various websites, ad delivery, customer data, and data from other external suppliers, and links it with data utilization channels such as ad delivery and analytical research.
(*2) DSP (Demand Side Platform)
A system for advertisers developed to optimize ad delivery across multiple ad slots and to centrally manage performance verification.

About the DMP-Integrated DSP "Sphere"
This is a manual-operation display advertising service provided by Maverick that targets "people" rather than "ad slots." Using the DSP "Sphere," we optimize advertising performance based on close collaboration between our on-site operations team and the sales team, as well as detailed ad effectiveness analysis.
https://www.mvrck.co.jp/service/sphere/

About the Corporate Master Data "LBC"
LBC is a corporate master database built by Landscape that assigns an 11-digit management code to approximately 8.2 million business locations across Japan. Beyond corporate attributes such as the Corporate Number, industry, and revenue scale, LBC utilizes a corporate code system to identify capital relationships, such as parent-subsidiary structures, as well as headquarters and branch office hierarchies. By matching IP addresses obtained during web browsing with LBC, companies can perform web log analysis using corporate attributes and extract promising sales leads.
https://usonar.co.jp/service/lbc/

Landscape is expanding its services to implement Account-Based Marketing (ABM), which is currently gaining significant attention, to support more efficient and results-driven sales and marketing activities.

Overview of Maverick
Maverick operates an advertising distribution platform (DSP) business, focusing on the development and sales of DSPs, as well as providing support for the construction of RTB (*3) infrastructure and DMPs. Additionally, as a new initiative, the company is developing a new area marketing system that leverages big data analysis technology to promote O2O (*4).

(*3) RTB (Real Time Bidding)
This is a mechanism that enables bidding and delivery via an auction system only when deemed optimal, by analyzing information such as the viewing user, advertising space, and the number of impressions per user for each ad display.
(*4) O2O (Online to Offline)
This refers to marketing activities where online and offline purchasing activities are linked, and online activities influence purchases or store visits in physical locations.

* Please note that the press releases and other information posted on this page are current as of the date of announcement and may be subject to change due to the passage of time or various subsequent events.
* The company names, product names, and other proper nouns mentioned are trademarks or registered trademarks of their respective companies.

* Click here to download the IP migration service materials.