Landscape's LBC, Japan's Largest Corporate Master Database, Integrates with Maverick's DMP-Integrated DSP, Sphere
~Enhancing Targeting Capabilities~

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), a provider of database marketing support services, is pleased to announce that its corporate master database, LBC, has integrated with Sphere, a DMP (*1) integrated DSP (*2) provided by Maverick Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Toru Birumachi; hereinafter "Maverick").

Through this integration, advertisers can now leverage Landscape's corporate master database, LBC, in addition to the interest, occupation, and job title-based targeting already available via Maverick's DMP-integrated DSP, Sphere. This allows for targeted advertising based on corporate attributes (such as industry and revenue scale) and enables the exclusion of existing customers to focus exclusively on potential prospects.

(*1) DMP (Data Management Platform)
A data integration management system that manages access data from various websites, ad delivery, customer data, and other external supplier data, and links it with data utilization channels such as ad delivery and analytical research.
(*2) DSP (Demand Side Platform)
A system for advertisers developed to centralize the optimization of ad delivery across multiple ad slots and to conduct performance verification.

About the DMP-Integrated DSP, Sphere
Sphere is a manually operated display advertising service provided by Maverick that targets "people" rather than "slots." By using the DSP Sphere, advertising performance is optimized based on close collaboration between in-house operations and sales teams, as well as detailed ad performance analysis.
https://www.mvrck.co.jp/service/sphere/

About the Corporate Master Database, LBC
LBC is a corporate master database constructed by Landscape that assigns an 11-digit management code to approximately 8.2 million business locations across Japan. Beyond corporate attributes such as corporate numbers, industry, and revenue scale, LBC utilizes a corporate code system to identify capital relationships, such as parent-subsidiary structures, as well as headquarters and branch office hierarchies. By matching IP addresses obtained during web browsing with LBC, companies can perform web log analysis using corporate attributes and extract promising sales lead lists.
https://usonar.co.jp/en/service/lbc/

Landscape continues to expand its services to facilitate Account-Based Marketing (ABM), which is currently gaining significant attention, and remains committed to supporting sales and marketing activities to achieve more efficient results.

About Maverick
Maverick operates an advertising delivery platform (DSP) business, focusing on the development and sales of DSPs, as well as the construction of RTB (*3) infrastructure and DMPs. Additionally, as a new initiative, the company is developing new systems for area marketing that promote O2O (*4) by leveraging big data analysis technology.

(*3) RTB (Real Time Bidding)
A mechanism that enables bidding and ad delivery via an auction system only when deemed optimal, by analyzing information such as the viewing user, ad placement, and the number of impressions per user for each ad display.
(*4) O2O (Online to Offline)
Refers to marketing activities where online and offline purchasing activities are integrated, and online engagement influences purchasing behavior or store visits in physical locations.

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