Data Artist Integrates LPO Tool "DLPO" with
Landscape's Japan-Largest Corporate Master Data "LBC"
- Launching LPO Services to Enable Account-Based Marketing (ABM) -

Data Artist, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Satoru Yamamoto; hereinafter "Data Artist") is integrating its leading domestic LPO (*1) tool, "DLPO," with the "LBC" corporate master data—the largest of its kind in Japan—held by Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"). This integration enables the provision of services for B2B companies to display creative content and messages tailored to specific corporate attributes.

Recently, Account-Based Marketing (ABM) has gained significant attention in B2B marketing. ABM is a B2B marketing strategy that identifies target corporate accounts based on "corporate attributes" such as company size, industry, and region, allowing companies to execute optimal approaches toward potential client companies that possess specific characteristics.

While conventional LPO tools have enabled the delivery of optimal content based on user segments—such as demographics (age, gender, income), access time, region, visit frequency, and interests—the integration of Landscape's "LBC" corporate master data with the leading "DLPO" tool now allows for content delivery optimized for individuals within a company by adding corporate attributes (such as industry and annual revenue) as a new segmentation layer.

By utilizing this segmentation, marketing companies can deliver optimal content based on the attributes of the companies they wish to target for ABM, such as users accessing from devices belonging to "manufacturing companies with annual sales of 10 billion yen or more."

■ Future Outlook
Data Artist will continue to develop and implement cutting-edge technology for its leading LPO tool, "DLPO," while expanding highly convenient features to meet the diverse marketing needs of our clients.

*1: LPO (Landing Page Optimization): The process of optimizing landing pages by refining their structure and content to increase the conversion rate (CVR), which is the percentage of site visitors who take actions that lead to revenue, such as purchasing products or requesting quotes.

< About the LPO Tool "DLPO" >
Based on years of accumulated expertise, this LPO tool reduces the operational burden of LPO management and maximizes cost-effectiveness, holding the number one market share in Japan. In addition to achieving "optimal" web page delivery tailored to each user through DLPO's "testing" and "personalization" functions, it also offers extensive integration with marketing platforms such as DMPs.
https://dlpo.jp

About the Corporate Master Data "LBC"
LBC is a corporate master data set constructed by Landscape, assigning an 11-digit management code to approximately 8.2 million business locations across Japan. Beyond corporate attributes such as the Corporate Number, industry type, and revenue scale, LBC utilizes a unique corporate code system to map complex business relationships, including parent-subsidiary structures and headquarters-branch hierarchies. By matching your client data with LBC, you can leverage these corporate attributes to perform advanced web log analysis and extract high-potential sales lead lists.
https://usonar.co.jp/en/service/lbc/

About Data Artist
Data Artist provides AI-driven marketing solutions and consulting services to over 650 major companies across a diverse range of industries in Japan. Guided by our corporate philosophy, "Systematize Logic, Focus on Inspiration," we deliver AI solutions tailored to the specific management challenges of each client. Our goal is to improve marketing efficiency and productivity, enhance employee work environments, and foster a culture where new "inspirations" can flourish.

*Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.