Data Artist Integrates LPO Tool "DLPO" with
Landscape's "LBC," Japan's Largest Corporate Master Data
~ Launching LPO Services to Enable Account-Based Marketing (ABM) ~

Data Artist, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Satoru Yamamoto; hereinafter "Data Artist") is launching a service for B2B companies that enables the display of creative content and messages based on corporate attributes, through an integration between its domestic No. 1 LPO (*1) tool, "DLPO," and "LBC," the largest corporate master data in Japan, owned by Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape").

Recently, a methodology known as Account-Based Marketing (ABM) has been gaining significant attention in B2B marketing. ABM is a B2B marketing approach that narrows down target corporate accounts based on "corporate attributes" such as company size, industry, and region, allowing for optimized engagement with potential client companies that possess the desired characteristics.

While conventional LPO tools could deliver optimized content based on user segments such as demographics (age, gender, income), access time, region, visit frequency, and interests, the integration of Landscape's "LBC" with the domestic No. 1 LPO tool "DLPO" now enables optimized content delivery to individuals within a company by adding new segments based on the attributes of the organization to which the internet user belongs (such as industry and revenue scale).

By leveraging these segments, marketing companies can deliver optimized content based on the attributes of the companies they wish to target for ABM, such as users accessing from devices belonging to "manufacturing companies with annual sales of 10 billion yen or more."

■ Future Outlook
Data Artist will continue to develop and implement cutting-edge technology for its domestic No. 1 LPO tool, "DLPO," while expanding highly convenient features to meet the diverse marketing needs of our customers.

*1: LPO (Landing Page Optimization): The process of optimizing landing pages by refining their structure and content to increase the conversion rate (CVR), which is the percentage of site visitors who take revenue-generating actions such as purchasing products or requesting quotes.

Based on years of accumulated expertise, this LPO tool reduces the operational burden of LPO management and maximizes cost-effectiveness, holding the No. 1 market share in Japan. Beyond delivering "optimized" web pages tailored to each user through DLPO's "Testing" and "Personalization" functions, it also offers extensive integration capabilities with marketing platforms such as DMPs.
https://dlpo.jp

This is a corporate master data set constructed by Landscape, assigning an 11-digit management code to business locations across Japan (approximately 8.2 million locations). "LBC" allows for the identification of not only corporate attributes such as corporate numbers, industry, and revenue scale, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as headquarters and branch office structures, through its corporate code system. By matching client data with "LBC," companies can perform web log analysis utilizing corporate attributes and extract promising sales lead lists.
https://usonar.co.jp/service/lbc/

About Data Artist
Data Artist provides AI-driven marketing solutions and consulting services to over 650 major companies across a wide range of industries in Japan. Guided by our corporate philosophy, "Systematize Logic, Focus on Inspiration," we aim to improve marketing efficiency and productivity, enhance employee work environments, and foster a culture where new "inspirations" can flourish by delivering AI solutions tailored to each client's specific business challenges.

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.