Geniee's "GenieeDMP" and "MAJIN"
Integrate with Landscape's "LBC," Japan's Largest Corporate Master Data

Geniee, Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Tomoaki Kudo; hereinafter "Geniee") announces that its "GenieeDMP" and marketing automation platform "MAJIN" (hereinafter "MAJIN") have integrated with "LBC (Linkage Business Code)," one of Japan's largest corporate master databases provided by Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi; hereinafter "Landscape"). This integration enables the provision of targeting and scoring functions based on identified corporate attributes.

Through this integration, the accuracy of company name identification during targeting and scoring in "GenieeDMP" and "MAJIN" has improved by approximately three times, allowing client companies to expect higher lead acquisition accuracy and improved lead nurturing effectiveness.

■ Targeting and Scoring Utilizing Corporate Attributes

In "GenieeDMP," by using the corporate master data "LBC" as a key to link accumulated audience data with corporate attributes such as company name, company size (sales, capital, number of employees), industry, region, and listing status, we have realized higher-precision web targeting advertising for B2B companies.
Furthermore, in the marketing automation platform "MAJIN," the accuracy of scoring is expected to improve by utilizing the corporate attributes accumulated in "GenieeDMP" and those acquired via tags installed on websites.

Geniee will continue to expand highly convenient features in "GenieeDMP" and "MAJIN" to meet the diverse marketing needs of our customers.

"GenieeDMP" is a data management platform developed based on the technical expertise and advertising operation track record cultivated through GenieeSSP. It allows for the integration and marketing utilization of both private data accumulated within a company and public data accumulated on the internet. It enables the analysis and distribution of audience data, including the 100 million UU (unique users) of audience data from GenieeSSP and various audience data provided by data sellers.
https://geniee.co.jp/products/dmp.php

"MAJIN" is a marketing automation platform independently developed by Geniee and launched in July 2016. It provides data-driven marketing by analyzing data from customer acquisition through web browsers and applications to sales promotion in a seamless, end-to-end manner.
https://ma-jin.jp/

This is a corporate master database created by Landscape, assigning an 11-digit management code to business locations across Japan (approximately 8.2 million locations). "LBC" allows for the understanding of not only corporate attributes such as corporate numbers, industries, and sales scale, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as headquarters and branch office relationships, through its corporate code system. By matching client data with "LBC," it enables precise targeting advertising that excludes existing clients.
https://usonar.co.jp/service/lbc/

About Geniee

* Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.