Geniee's "GenieeDMP" and "MAJIN" Integrate with Landscape's "LBC," Japan's Largest Corporate Master Data

Geniee, Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Tomoaki Kudo; hereinafter "Geniee") announces that its "GenieeDMP" and marketing automation platform "MAJIN" (hereinafter "MAJIN") have integrated with "LBC (Linkage Business Code)," one of Japan's largest corporate master databases provided by Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi; hereinafter "Landscape"). This integration enables the provision of targeting and scoring functions based on identified corporate attributes.

Through this integration, the corporate name identification rate for targeting and scoring in "GenieeDMP" and "MAJIN" has improved by approximately three times, allowing client companies to expect higher accuracy in lead acquisition and improved effectiveness in lead nurturing.

■ Targeting and Scoring Utilizing Corporate Attributes

"GenieeDMP" has realized higher-precision B2B web targeting advertising by linking accumulated audience data with corporate attributes—such as company name, company size (revenue, capital, number of employees), industry, region, and listing status—using the corporate master data "LBC" as a key.
Furthermore, the marketing automation platform "MAJIN" is expected to improve scoring accuracy by utilizing corporate attributes accumulated in "GenieeDMP" and those acquired via tags installed on websites.

Geniee will continue to meet the diverse marketing needs of its customers by expanding the convenient features of "GenieeDMP" and "MAJIN."

"GenieeDMP" is a data management platform developed based on the technical expertise and advertising operational track record cultivated through GenieeSSP. It enables the integration and marketing utilization of both private data accumulated within a company and public data accumulated on the internet. It allows for the analysis and distribution of audience data, including 100 million unique users (UU) from GenieeSSP and various audience data provided by data sellers.
https://geniee.co.jp/products/dmp.php

"MAJIN" is a marketing automation platform independently developed by Geniee and launched in July 2016. In addition to web browsers, it analyzes data from customer acquisition through apps to sales promotion in an integrated manner, realizing data-driven marketing.
https://ma-jin.jp/

About the Corporate Master Data LBC
LBC is a corporate master data set developed by Landscape that assigns an 11-digit management code to approximately 8.2 million business locations across Japan. Beyond corporate attributes such as the Corporate Number, industry type, and revenue scale, LBC utilizes a corporate code system to identify capital relationships, such as parent-subsidiary structures, as well as headquarters and branch office hierarchies. By matching your client data with LBC, you can enable precise targeted advertising that excludes existing clients.
https://usonar.co.jp/service/lbc/

About Geniee

* Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.