Geniee's "GenieeDMP" and "MAJIN" Integrate with
Landscape's "LBC," Japan's Largest Corporate Master Data

Geniee, Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Tomoaki Kudo; hereinafter "Geniee") has announced that its "GenieeDMP" and marketing automation platform "MAJIN" (hereinafter "MAJIN") will integrate with "LBC (Linkage Business Code)," one of Japan's largest corporate master databases provided by Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi; hereinafter "Landscape"), to provide targeting and scoring functions based on identified corporate attributes.

Through this integration, the corporate name identification rate for targeting and scoring in "GenieeDMP" and "MAJIN" will increase by approximately three times, allowing client companies to expect improvements in lead acquisition accuracy and lead nurturing effectiveness.

■ Targeting and Scoring Utilizing Corporate Attributes

GenieeDMP enables high-precision B2B web targeting advertising by linking accumulated audience data with the LBC corporate master data. This allows for the integration of corporate attributes such as company name, company size (revenue, capital, number of employees), industry, region, and listing status.
Furthermore, the marketing automation platform MAJIN is expected to improve scoring accuracy by leveraging the corporate attributes accumulated in GenieeDMP and those acquired through tags installed on websites.

Geniee will continue to meet the diverse marketing needs of our customers by enhancing the convenience and functionality of GenieeDMP and MAJIN.

About GenieeDMP
GenieeDMP is a data management platform developed based on the technical expertise and advertising operational track record cultivated through GenieeSSP. It enables the integration and marketing utilization of both private data accumulated within a company and public data accumulated on the internet. It allows for the analysis and distribution of GenieeSSP's 100 million unique user (UU) audience data, as well as various audience data provided by data sellers.
https://geniee.co.jp/products/dmp.php

About Marketing Automation MAJIN
MAJIN is a marketing automation platform independently developed by Geniee and launched in July 2016. In addition to web browsers, it analyzes data from app-based customer acquisition through to sales promotion in an integrated manner, realizing data-driven marketing.
https://ma-jin.jp/

About Corporate Master Data LBC
LBC is a corporate master data set constructed by Landscape, assigning an 11-digit management code to approximately 8.2 million business locations across Japan. LBC allows for the understanding of not only corporate attributes such as corporate numbers, industries, and revenue scales, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as headquarters and branch office relationships, through its corporate code system. By matching client data with LBC, it enables precise targeting advertising that excludes existing clients.
https://usonar.co.jp/service/lbc/

About Geniee

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.