Geniee's "GenieeDMP" and "MAJIN"
Integrate with Landscape's "LBC," Japan's Largest Corporate Master Data

Geniee, Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Tomoaki Kudo; hereinafter "Geniee") announces that its "GenieeDMP" and marketing automation platform "MAJIN" (hereinafter "MAJIN") will integrate with "LBC (Linkage Business Code)," one of Japan's largest corporate master databases provided by Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi; hereinafter "Landscape"), to launch targeting and scoring functions based on identified corporate attributes.

Through this integration, the accuracy of company name identification during targeting and scoring in "GenieeDMP" and "MAJIN" will increase by approximately three times, allowing client companies to expect improved lead acquisition accuracy and enhanced lead nurturing effectiveness.

■ Targeting and Scoring Utilizing Corporate Attributes

In "GenieeDMP," by using the corporate master data "LBC" as a key to link accumulated audience data with corporate attributes such as company name, company size (sales, capital, number of employees), industry, region, and listing status, we have realized higher-precision B2B web targeting advertising.
Furthermore, in the marketing automation platform "MAJIN," scoring accuracy is expected to improve by utilizing corporate attributes accumulated in "GenieeDMP" and those acquired via tags installed on websites.

Geniee will continue to expand highly convenient features for "GenieeDMP" and "MAJIN" to meet the diverse marketing needs of our customers.

"GenieeDMP" is a data management platform developed based on the technical expertise and advertising operational track record cultivated through GenieeSSP. It enables the integration and marketing utilization of both private data accumulated within a company and public data accumulated on the internet. It allows for the analysis and distribution of audience data, including 100 million UUs (unique users) from GenieeSSP and various audience data provided by data sellers.
https://geniee.co.jp/products/dmp.php

"MAJIN" is a marketing automation platform independently developed by Geniee and launched in July 2016. It provides data-driven marketing by analyzing data from customer acquisition to sales promotion across both web browsers and applications in an integrated manner.
https://ma-jin.jp/

This is a corporate master database constructed by Landscape, assigning an 11-digit management code to business locations across Japan (approximately 8.2 million locations). "LBC" allows for the understanding of not only corporate attributes such as corporate numbers, industries, and sales scale, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as headquarters and branch office relationships, through its corporate code system. By matching client data with "LBC," it enables precise targeting advertising that excludes existing business partners.
https://usonar.co.jp/service/lbc/

About Geniee

* Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.