Company News
Landscape Co., Ltd. (Shinjuku-ku, Nishi-Shinjuku; Representative Director: Nami Fukutomi), a company specializing in database marketing, is launching LBC-LINK, a new program that exposes the features of its customer data integration solution, uSonar, based on the corporate vision of "Non-Competition," which focuses on avoiding direct market rivalry.
■ About "Non-Competition" and LBC-LINK
"Non-Competition" is a "cooperative strategy" inspired by Professor Hideo Yamada of Waseda University's "Competitive Strategy Without Competition." It embodies a "spirit of co-creation" where partner companies leverage each other's strengths and complement one another to achieve new innovations.
LBC-LINK is an integration program for uSonar that utilizes LBC, Japan's largest corporate master database of 8.2 million locations, to normalize various formats of customer data and append corporate attributes such as industry, revenue scale, and profit scale.
■ Benefits of Utilizing LBC-LINK
By utilizing LBC-LINK in their own tools and solutions, partner companies can add features for customer data consolidation (deduplication) and targeting to identify high-priority companies. Furthermore, it enables simplified data entry using corporate master data and allows for the automatic updating of registered customer information that has become obsolete over time. Consequently, partners can gain access to top-tier data solutions and a competitive advantage.
uSonar is a cloud-based data integration tool that allows for the consolidation and management of various information related to customers. It incorporates the expertise in cleansing data of various formats that Landscape has cultivated over many years, as well as the proprietary LBC corporate master database. Currently, it is integrated with Salesforce's "Sales Cloud," SoftBrain's "e-Sales Manager," Cybozu's "Kintone," Microsoft's "Dynamics CRM Online," Marketo's "Marketo," and SHANON's "SHANON MARKETING PLATFORM." We are continuing to advance integrations with various tools and solutions to drive further business growth.
https://usonar.co.jp/service/lbc/
LBC is a corporate master database constructed by Landscape that assigns an 11-digit management code to approximately 8.2 million business locations across Japan. LBC allows for the understanding of not only corporate attributes such as corporate numbers, industries, and revenue scales, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as headquarters and branch office relationships, through its corporate code system.
https://usonar.co.jp/en/service/lbc/
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