Corporate News
Landscape Co., Ltd., a company specializing in database marketing (Nishi-Shinjuku, Shinjuku-ku; Representative Director: Nami Fukutomi), is launching LBC-LINK, a new program that provides access to the features of the customer data integration solution uSonar, based on the corporate vision of "Non-Competition," which focuses on avoiding direct market rivalry.
■ About "Non-Competition" and "LBC-LINK"
"Non-Competition" is a "cooperative strategy" derived from Professor Hideo Yamada of Waseda University's "Competitive Strategy Without Competition." It embodies a "spirit of co-creation" where companies integrate into the value chains of others, leveraging and complementing each other's strengths to achieve new innovations with partner companies.
LBC-LINK is a linkage program for uSonar that utilizes LBC, Japan's largest corporate master database of 8.2 million locations, to normalize various forms of customer data and append corporate attributes such as industry, revenue scale, and profit scale.
■ Benefits of Using LBC-LINK
By utilizing LBC-LINK in their own tools and solutions, partner companies can add features for customer data consolidation and targeting to identify high-priority companies. Furthermore, it enables simplified customer data entry using corporate master data and allows for the automatic updating of registered customer data that has become obsolete over time. Consequently, partners can gain access to top-tier data solutions and a competitive advantage.
About the Customer Data Integration Solution uSonar
uSonar is a cloud-based data integration tool that enables the consolidation and management of various customer-related information. It incorporates Landscape's long-standing expertise in cleansing data across diverse formats, as well as our proprietary corporate master data, LBC. Currently, it is integrated with Salesforce's Sales Cloud, SoftBrain's e-Sales Manager, Cybozu's Kintone, Microsoft's Dynamics CRM Online, Marketo, and SHANON MARKETING PLATFORM. We are actively pursuing further integrations with various tools and solutions to drive continued business growth.
https://usonar.co.jp/service/lbc/
About the Corporate Master Data LBC
LBC is a corporate master database constructed by Landscape that assigns an 11-digit management code to approximately 8.2 million business locations across Japan. Beyond corporate attributes such as corporate numbers, industry types, and sales scale, LBC utilizes a corporate code structure to track capital relationships, such as parent-subsidiary connections, as well as headquarters and branch office hierarchies.
https://usonar.co.jp/en/service/lbc/
* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.
