Company News
Landscape Co., Ltd. (Shinjuku-ku, Nishi-Shinjuku; Representative Director: Nami Fukutomi), a company specializing in database marketing, is launching "LBC-LINK," a new program that provides access to the features of its customer data integration solution, "uSonar." The company adopts a corporate vision of "Non-Competition," which focuses on avoiding direct competition with others.
■ About "Non-Competition" and "LBC-LINK"
"Non-Competition" is a "cooperative strategy" learned from Professor Hideo Yamashita of Waseda University's "Competitive Strategy Without Competition." It involves entering the value chains of other companies to create a "spirit of co-creation," where partner companies leverage each other's strengths to achieve new innovations.
"LBC-LINK" is a linkage program for "uSonar" that utilizes "LBC," Japan's largest corporate master database of 8.2 million locations, to standardize various formats of customer data and append corporate attributes such as industry type, sales scale, and profit scale.
■ Benefits of Utilizing "LBC-LINK"
By utilizing "LBC-LINK" in their own tools and solutions, partner companies can add features for customer data matching and targeting to identify high-priority companies. Furthermore, it enables simplified input of customer data using the corporate master database and allows for the automatic updating of registered customer information that has become obsolete over time. Consequently, partners can gain access to top-tier data solutions and a competitive advantage.
This is a cloud-based data integration tool that allows for the consolidation and management of various information related to customers. It incorporates the know-how Landscape has cultivated over many years for cleansing data in various formats, as well as the proprietary corporate master database "LBC." Currently, it is integrated with Salesforce's "Sales Cloud," SoftBrain's "e-Sales Manager," Cybozu's "Kintone," Microsoft's "Dynamics CRM Online," Marketo's "Marketo," and Shanon's "SHANON MARKETING PLATFORM." We are continuing to advance integrations with various tools and solutions to aim for further business growth.
https://usonar.co.jp/service/lbc/
This is a corporate master database constructed by Landscape, which assigns an 11-digit management code to business locations across Japan (approximately 8.2 million locations). "LBC" allows for the understanding of not only corporate attributes such as corporate numbers, industry types, and sales scales, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as head office and branch office relationships, through its corporate code system.
https://usonar.co.jp/en/service/lbc/
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