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Product News

Japan's Largest Corporate Database Now Available for Dynamics CRM
— Streamline Corporate Data Registration and Updates to Improve Sales and Marketing Efficiency —

April 21, 2016
Landscape Co., Ltd.
CEC Co., Ltd.

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape") announces the integration of its customer data integration tool, uSonar, which features Japan's largest corporate database, with Microsoft Dynamics CRM, an integrated CRM application service provided by Microsoft. This integration is made possible through a dedicated Dynamics CRM module provided by CEC Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Fujio Tahara; hereinafter "CEC").

The integration between uSonar and Dynamics CRM reduces the operational burden associated with registering corporate information in Dynamics CRM and ensures that corporate data is always kept up to date. This enables the revitalization of sales and marketing activities and fosters stronger customer relationships.

In the operation of Customer Relationship Management (CRM) and Sales Force Automation (SFA) systems, utilizing daily registered corporate information requires strict rules to prevent duplicate entries and input errors, as well as continuous maintenance of corporate data. For users, this has historically resulted in a significant operational burden for registration and updates. This integration facilitates the use of Dynamics CRM alongside Japan's largest corporate database, which covers 8.2 million locations built by Landscape. By using the dedicated module provided by CEC, users can easily extract and transfer detailed corporate information with simple operations when registering new data, and subsequent updates are automatically reflected once registered.

* For details on the integration between uSonar and Dynamics CRM, please refer here:
http://dynamicscrm.cec-ltd.co.jp/function/enterprisedb

*1 Customer Data Integration Tool "uSonar":
A customer data integration tool that consolidates various information related to customers, allowing users to detect changes in the external environment and identify target companies, much like a submarine in the deep sea.
For details, please refer to the website: https://usonar.co.jp/usonar.html

Integration Concept of uSonar and Dynamics CRM

uSonar and Dynamics CRM Integration Image.png

■ Benefits of Integrating uSonar with Dynamics CRM
1. By seamlessly integrating Landscape's uSonar with Dynamics CRM, you can easily import corporate information into your Customer Relationship Management (CRM) or Sales Force Automation (SFA) systems. Once imported, corporate data can be maintained in an up-to-date state with simple operations.
2. Based on the latest corporate information, you can enhance your sales activities both quantitatively and qualitatively, fostering stronger relationships with your customers.
3. By integrating and analyzing the latest, accurate corporate information with other data stored within your system, you can generate reports and documents that are valuable for marketing and sales promotion.

Mr. Atsushi Iwashita, Executive Officer, General Manager of Dynamics Business Division, Microsoft Japan Co., Ltd.

Microsoft Japan sincerely welcomes the launch of the uSonar service, which has been jointly developed by Landscape and CEC.
With uSonar, customers using Dynamics CRM can keep their CRM corporate data constantly up-to-date, enabling them to conduct effective marketing and sales activities centered on their CRM, and fostering better relationships with their customers.
Moving forward, Microsoft Japan will continue to strengthen collaboration with solutions provided by our partner companies to propose cloud solutions that support the business goals our customers wish to achieve.

■ About Landscape Co., Ltd.
As a data-driven marketing support company, Landscape leverages its marketing expertise, built upon the construction and maintenance of the largest corporate database in Japan, to support client companies in discovering new customers and nurturing existing ones. In particular, using our proprietary corporate database covering 8.2 million locations—the largest in Japan—we provide systems and services that allow client companies to easily perform data cleansing and targeting on their customer data.
For more details, please visit our website: https://usonar.co.jp/

■ About CEC Co., Ltd.
As an independent system integrator, CEC provides comprehensive ICT services to enterprises, focusing on three business areas: System Integration, Industry Automation, and Platform Integration. In our System Integration business, we utilize the technical and planning capabilities cultivated through years of system development to create original applications and services specialized for various industries and operations, providing a wide range of system integration services to address the business challenges and operational issues our customers face.
For more details, please visit our website: http://www.cec-ltd.co.jp

[Contact Information]
Landscape Co., Ltd.
 [Contact: Corporate Strategy Team, Taniguchi, Ishida]
 Tokyo Opera City 15F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1415
 TEL: 03-5388-5300
 E-mail: ir@usonar.co.jp

CEC Co., Ltd.
 [Contact: Planning Department, Public Relations Group, Inagaki, Omori]
 JR Ebisu Building, 1-5-5 Ebisu Minami, Shibuya-ku, Tokyo 150-0022
 TEL: 03-5789-2442
 E-mail: kouhou@cec-ltd.co.jp

* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.

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Landscape supports B2B marketing using LBC, the largest corporate database in Japan, and uSonar, a customer data integration tool. Please download our brochure here for more information.

Corporate Database LBC
uSonar Customer Data Integration Tool Brochure

For Urgent Inquiries, Please Call03-5388-7000Business Hours: 10:00 - 17:00 (Closed on Weekends and Holidays)

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