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Online Seminar (Live)

2026/12/ 9(Wed) 11:00 - 12:00

In-Depth Discussion | B2B Sales Strategy: 2026 Review and 2027 Forecast

  • Discussion
  • Sales Strategy
In-Depth Discussion | B2B Sales Strategy: 2026 Review and 2027 Forecast

Event Overview

The environment surrounding B2B sales and marketing is undergoing significant changes, driven by the adoption of AI and the advancement of ABM.
As new methodologies and tools continue to emerge, how should companies refine their sales strategies and determine their next steps?


In this seminar, Uzabase, Inc. and uSonar Co., Ltd. will engage in an in-depth discussion on B2B sales strategies.
We will reflect on 2026 through key themes such as ABM and AI, while also discussing the changes to watch for in 2027 and the perspectives required for future sales and marketing efforts.

Touching on topics such as trust data and shifting perceptions of the sales funnel, we will provide insights to help you formulate your sales strategy for the coming year.
We look forward to your participation.

Recommended for Professionals Who

Want to understand how the utilization of ABM and AI will transform future sales activities

Face challenges in integrating and utilizing customer data that is currently siloed across departments and systems

Wish to rethink their approach to sales and marketing in light of changing customer purchasing behaviors

Details

Date and Time Wednesday, December 9, 2026, 11:00 AM - 12:00 PM
Speakers

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Takuya Hatasa
Director, Revenue Consulting Division, Growth Partner Business, Uzabase, Inc.

Started his career as a Systems Engineer in 2008. Joined Uzabase in 2019 and launched the Revenue Consulting Division in 2025. With over 16 years of experience in the B2B sales and marketing sector, he has conducted business negotiations with over 1,500 companies, contributing to the growth of numerous clients.

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Masafumi Yuasa
Executive Officer, DX Group, Sales Division, uSonar Co., Ltd.

Joined uSonar Co., Ltd. in 2005. For over 20 years, he has been engaged in solving various business challenges through corporate sales. He frequently speaks at seminars and events regarding the construction, maintenance, and utilization of customer databases, which serve as the foundation for B2B marketing. Appointed as Executive Officer of the DX Group, Sales Division, in October 2018.

Cost Free (Pre-registration Required)
Target Audience Managers of Sales Planning, Sales Promotion, Marketing, Corporate Planning, and DX Promotion Departments
Co-hosted By Uzabase, Inc., uSonar Co., Ltd.
Duration Approximately 60 Minutes
How to Participate

Please enter your information into the seminar registration form and submit it.
After submission, we will send you an email containing the link to the video viewing page for the day of the event.

Notes * Please note that we may decline registrations from individuals affiliated with competitors of the presenting companies.
* Registered information will be used for marketing activities. For details on the handling of personal information, please refer to the privacy policies below.
Uzabase, Inc.
https://doc.ub-speeda.com/privacy-policy/
uSonar Co., Ltd.
https://usonar.co.jp/privacy/

Contact Information

uSonar Co., Ltd. Seminar Secretariat

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