Over the past few years, the term "DX" has gained widespread recognition, and many companies have invested in IT tools and human resources. However, during this same period, the phenomenal development of generative AI has subjected our environment to unprecedented transformation. Many companies likely feel a sense of urgency that whether or not they succeed in creating new value through DX initiatives in this climate will have a significant impact on their corporate survival.
The "DX Forum Accelerated by Data," hosted by uSonar Co., Ltd., has been held three times in the past, and many corporate executives have participated as a venue to learn from the expertise and case studies of knowledgeable experts.
For this fourth installment, we are pleased to announce that W. Chan Kim, known as the author of the global best-selling management strategy book "Blue Ocean Strategy," will be joining us from Singapore.
On the day of the event, we will connect directly with W. Chan Kim online for a real-time lecture.
This is a special lecture exclusive to this event, focusing on B2B marketing. We have also allocated ample time for a Q&A session with Mr. Kim following his presentation. This is a rare and valuable opportunity, so we encourage you to join us at the venue (an interpreter will be present, so the lecture will be available in Japanese).
Additionally, as a guest speaker, we will welcome Ryo Sakuda, author of the book "PipeGen Management: Bright Sales Strategies for Managers." Mr. Sakuda will share his insights on "continuously creating opportunities," a management approach he arrived at after his own desperate experience of leading his team to a crushing defeat the moment he transitioned from a top-performing player to a manager at Salesforce Japan.
The event will be held at a hotel in Minato-ku, Tokyo.
Following W. Chan Kim's lecture, we have planned a light meal, a Q&A session with Mr. Kim, and a discussion session among participating companies.
Below is a message from W. Chan Kim.
Recommended For
Those Facing Challenges with DX Initiatives
Those Who Want to Learn About Other Companies' Success Stories or Exchange Information
Those Interested in the Latest Information and Case Studies
Date and Time
Thursday, May 21, 2026
Start: 9:30 AM (Doors Open at 9:00 AM) Light meals and beverages will be provided
End: 2:00 PM (Scheduled)
Lecture Details
Lecture details and information regarding participating companies will be updated periodically.
- [Special Lecture] W. Chan Kim
Blue Ocean Strategy: Today and the Future
Blue Ocean Strategy - Today and the Future - [Q&A with W. Chan Kim]
- [uSonar Lecture] Ayano Suzuki, Director, COO, and General Manager of Sales, uSonar Co., Ltd.
The Value of uSonar in the AI Era
—Why "SaaS is Dead" Is a Tailwind for uSonar— - [Guest Lecture] Ryo Sakuta, Senior Executive Officer and CRO of B2B Business, Uzabase, Inc.
What Sales Management Skills Are Required Now?
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Professor W. Chan Kim W. Chan Kim is a Professor of Strategy and Co-Director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. Prior to joining INSEAD, he served as a professor at the University of Michigan Business School in the United States. He currently serves as an advisor to various national governments and multinational corporations across Europe, the United States, and the Asia-Pacific region.He is the co-author of the USA Today bestseller "Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs" (Harvard Business Review Press, May 2023). His global bestseller "Blue Ocean Strategy," which has sold over 4 million copies, is highly regarded as one of the most iconic and influential strategy books in history. He is also the co-author of "Blue Ocean Shift," which reached #1 on the bestseller lists of The New York Times, The Wall Street Journal, USA Today, and the Los Angeles Times. In 2023, Kim and his colleague Renée Mauborgne were recognized as one of the four key thinkers honored by the Harvard Business Review in celebration of its 100th anniversary, acknowledging the significant global impact of their extensive research and ideas. In 2019, he and Renée Mauborgne were named the world's most influential management thinkers by Thinkers50. To date, educational materials on Blue Ocean Strategy and Blue Ocean Shift have been adopted by over 3,000 universities worldwide. |
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Ayano Suzuki Director, COO, and General Manager of Sales, uSonar Co., Ltd.Joined uSonar Co., Ltd. (formerly Landscape Co., Ltd.) as a new graduate. As a direct sales representative, she has supported marketing initiatives centered on customer data for companies across various industries, including major system integrators and financial institutions. She has implemented team building with a mindset of "creating a sales team where everyone can sell," consistently achieving significant targets. Since her appointment as COO and General Manager of Sales in 2026, she has been working on building data-driven sales for the entire sales department. |
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Ryo Sakuta Senior Executive Officer and CRO of B2B Business, Uzabase, Inc.After graduating from university, he joined Hewlett-Packard Japan. As an account manager, he primarily handled major manufacturers and energy-related companies. In 2012, he joined Salesforce. After gaining experience in sales for large enterprises, he became the youngest Commercial Sales Department Manager at the time in 2016. He was involved in new customer acquisition, deepening relationships with existing customers, and developing team members for small and medium-sized enterprises and growing ventures. From February 2020, he served as Executive Officer and General Manager of the Strategic Sales Division, responsible for planning and executing sales strategies. He was appointed Executive Officer in 2022. In May 2024, he was appointed Executive Officer at Uzabase, and in January 2025, he assumed the role of Senior Executive Officer and CRO. |
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Details
- This is an invitation-only event; companies without an invitation are unable to register.
Registration is limited to two people per company (attendance by an executive is mandatory for this event). Each attendee must register individually via the application form. Seating is limited. We recommend early registration, as we may close applications ahead of schedule depending on demand.
| Cost | Free |
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| Capacity | 300 People (Limit of 2 People per Company / Executive Attendance Mandatory) A lottery system may be used if applications exceed capacity. |
| Target Audience | B2B Companies Those without an invitation are unable to register. |
| Organizer | uSonar Co., Ltd. |
| Location | Hotel in Minato-ku, Tokyo |
| Notes | If you would like to attend, please contact your uSonar sales representative. Seminar content and participating companies are subject to change without prior notice. Before registering, please read and agree to the following explanation regarding the collection of personal information before entering your registration details. The information you provide may be used for administrative communications regarding this seminar or event, as well as for notifications from our company (such as publications, exhibitions, and seminars) and surveys, regardless of whether you attend or are absent. uSonar Co., Ltd. will handle personal information in accordance with the following: Privacy Statement (https://usonar.co.jp/privacy/statement.html) |
