Over the past few years, the term "DX" has gained widespread recognition, leading many companies to invest in IT tools and talent. However, the phenomenal development of generative AI during this period has subjected our environment to unprecedented transformation. Many companies likely feel a sense of urgency that their ability to create new value through DX initiatives will significantly impact their future survival.
The "Data-Driven DX Forum," hosted by uSonar Co., Ltd., has been held three times previously, serving as a platform for many corporate executives to learn from the expertise and case studies of knowledgeable professionals.
For this fourth installment, we are honored to host W. Chan Kim, the author of the global best-selling management strategy book "Blue Ocean Strategy," who will be joining us from Singapore.
On the day of the event, we will connect directly with W. Chan Kim online for a real-time lecture.
This is an exclusive event focused on B2B marketing. We have also allocated ample time for a Q&A session with Mr. Kim following his lecture. We invite you to join us at the venue for this invaluable opportunity (the lecture will be provided with Japanese interpretation).
Additionally, as a guest speaker, we are pleased to welcome Ryo Sakuta, author of "Pipeline Generation Management: Bright Sales Strategies for Managers." Mr. Sakuta will share his insights on "continuous pipeline generation," a management approach he arrived at after his own desperate experience of leading a top-performing team to failure upon becoming a manager at Salesforce Japan.
The event will be held at a hotel in Minato-ku, Tokyo.
Following W. Chan Kim's lecture, we have planned light refreshments, a Q&A session with Mr. Kim, and a discussion session among participating companies.
Below is a message from W. Chan Kim.
Recommended For
Those facing challenges with their DX initiatives
Those who wish to learn from the success stories of other companies or exchange information
Interested in the Latest Information and Case Studies
Date and Time
Thursday, May 21, 2026
Start: 9:30 AM (Doors Open at 9:00 AM) Light refreshments and beverages will be provided
End: 2:00 PM (Scheduled)
Session Details
Session details and information regarding participating companies will be updated periodically.
- [Special Session] W. Chan Kim
Blue Ocean Strategy: Today and the Future
Blue Ocean Strategy - Today and the Future - [Q&A with W. Chan Kim]
- uSonar Presentation: Ayano Suzuki, Director, COO, and General Manager of Sales, uSonar Co., Ltd.
The Value of uSonar in the AI Era
—Why "SaaS is Dead" Is a Tail-wind for uSonar— - Guest Presentation: Ryo Sakuta, Senior Executive Officer and CRO of B2B Business, Uzabase, Inc.
What Sales Management Skills Are Required Now?
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Professor W. Chan Kim W. Chan Kim is a Professor of Strategy and Co-Director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. Prior to joining INSEAD, he served as a professor at the University of Michigan Business School. He currently serves as an advisor to various countries and multinational corporations across Europe, the United States, and the Asia-Pacific region.He is the co-author of the USA Today bestseller "Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs" (Harvard Business Review Press, May 2023). His global bestseller "Blue Ocean Strategy," which has sold over 4 million copies, is highly regarded as one of the most iconic and influential strategy books in history. He is also the co-author of "Blue Ocean Shift," which reached #1 on the New York Times, Wall Street Journal, USA Today, and Los Angeles Times bestseller lists. In 2023, Kim and his colleague Renée Mauborgne were recognized as one of the four major thinkers by the Harvard Business Review in celebration of its 100th anniversary, honoring their extensive research and ideas that have had a significant global impact. In 2019, he and Renée Mauborgne were named the world's most influential management thinkers by Thinkers50. To date, educational materials on Blue Ocean Strategy and Blue Ocean Shift have been adopted by over 3,000 universities worldwide. |
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Ayano Suzuki Director, COO, and General Manager of Sales, uSonar Co., Ltd.Joined uSonar Co., Ltd. (formerly Landscape Co., Ltd.) as a new graduate. As a direct sales representative, she has supported marketing initiatives centered on customer data for companies across various industries, including major system integrators and financial institutions. She executes team building with the mindset of "creating a sales team where everyone can succeed" and has consistently achieved significant targets. Since her appointment as COO and General Manager of Sales in 2026, she has been working on building data-driven sales across the entire sales department. |
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Ryo Sakuta Senior Executive Officer and CRO of B2B Business, Uzabase, Inc.After graduating from university, he joined Hewlett-Packard Japan. As an account manager, he primarily handled major manufacturers and energy-related companies. In 2012, he joined Salesforce. After gaining experience in sales for large enterprises, he became the youngest commercial sales department manager at the time in 2016. He was involved in new customer acquisition, deepening relationships with existing customers, and developing team members for small and medium-sized enterprises and growing ventures. From February 2020, he served as Executive Officer and General Manager of the Strategic Sales Division, responsible for planning and executing sales strategies. He became an Executive Officer in 2022. In May 2024, he was appointed as an Executive Officer at Uzabase, and has served as Senior Executive Officer and CRO since January 2025. |
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Details
- This is an invitation-only event; companies without an invitation are unable to register.
Registration is limited to two people per company (attendance by an executive is mandatory for this event). Each participant must register individually via the application form. Seating is limited. We recommend early registration, as applications may close early depending on availability.
| Cost | Free |
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| Capacity | 300 Attendees (Limit of 2 People per Company / Executive Attendance Required) In Case of Over-Subscription, Selection May Be Conducted via Lottery |
| Target Audience | B2B Companies Registration Is Not Available Without an Invitation |
| Organizer | uSonar Co., Ltd. |
| Venue | A Hotel in Minato Ward, Tokyo |
| Important Notes | If you wish to attend, please contact your uSonar sales representative. Please note that seminar content and participating companies are subject to change without prior notice. Before registering, please read the following explanation regarding the collection of personal information and provide your consent before entering your registration details. The information you provide may be used for administrative communications regarding this seminar or event, as well as for various notifications from our company (such as publications, exhibitions, and seminars) and surveys, regardless of your attendance status. uSonar Co., Ltd. handles personal information in accordance with the following: Privacy Statement (https://usonar.co.jp/privacy/statement.html) |
