Six years have passed since the Ministry of Economy, Trade and Industry released the "DX Report: Overcoming the '2025 Cliff' in IT Systems and Full-Scale Development of DX" in 2018, and the 2025 cliff is now imminent. Over these six years, the term "DX" has gained widespread recognition, and many companies have invested in IT tools and talent. However, it is likely that only a small number of companies feel they have achieved satisfactory transformation.
In this forum, we will introduce DX initiatives from various companies and invite experts to share the latest trends and advanced knowledge regarding DX with all participants.
For this inaugural event, we are honored to welcome Professor Akiie Iriyama of Waseda Business School to discuss the importance of data in DX strategy. Additionally, as a special feature exclusive to this session, we will hold a dialogue between Professor Akiie Iriyama and our CEO, Mr. Nagatake.
This event also provides an opportunity for participating companies to network while enjoying lunch.
Recommended For
Those Facing Challenges with DX Initiatives
Those Who Want to Learn About Success Stories from Other Companies or Exchange Information
Those Interested in the Latest Information and Case Studies
Date and Time
Tuesday, December 10, 2024
Start: 12:00 PM (Doors Open at 11:30 AM) Lunch and beverages will be provided.
End: 3:30 PM (Scheduled)
Seminar Content
Seminar content and participating company information will be updated periodically.
- [Special Lecture] Professor Akiie Iriyama, Waseda Business School
The Importance of Data in DX Strategy
|
Professor Akiie Iriyama
Waseda Business School
Graduate School of Business and Finance, Waseda University
Graduated from the Faculty of Economics at Keio University and completed his master's degree at the Graduate School of Economics at the same university. After working at Mitsubishi Research Institute, Inc., primarily engaged in research and consulting for automotive manufacturers and domestic and international government agencies, he earned his Ph.D. from the University of Pittsburgh Katz Graduate School of Business in 2008. In the same year, he became an Assistant Professor at the University at Buffalo School of Management, State University of New York. He has been an Associate Professor at Waseda Business School since 2013 and a Professor since 2019. His area of expertise is management studies.
He has published numerous papers in major international academic journals such as the Strategic Management Journal. His books include "World-Standard Management Theory" (Diamond, Inc.), "What Are the World's Management Scholars Thinking Now?" (Eiji Press), and "Cutting-Edge Management Theory Not Taught in Business Schools" (Nikkei BP), among others. He is also actively involved in disseminating information through various media. |
- [Dialogue] Professor Iriyama × Katsuhito Nagatake of uSonar
What Is Required to Become a Data-Driven Organization
|
uSonar Co., Ltd.
President and Representative Director Katsuhito Nagatake
Joined uSonar Co., Ltd. as a new graduate in 2000. After working in roles such as sales planning, he was appointed Executive Officer of the Sales Planning Group in July 2014. He became President and Representative Director in February 2019. He oversees the entire Sales Division and promotes customer success and marketing projects. Since taking office as President, he has grown uSonar's revenue by 260% over five years. He actively participates in various meetings and events, building a network with over 1,000 executives and corporate leaders annually, and continues to conduct over 500 business negotiations per year. He is dedicated to sharing the know-how that rapidly grew his company's revenue through data-driven sales and marketing activities, not only with his own sales team but also with partners and clients. |
- [User Company Panel Discussion]
Sales DX Realized Through uSonar Services
|
Takara standard Co., Ltd.
Manager, Structural Reform & DX Promotion Office and Sales Division, Sayuri Niimi
Joined Takara standard Co., Ltd. in 2018. After working in website operations, she joined the SFA implementation project in the sales department in 2019. As a core member, she led the construction and adoption of the SFA system. In August 2023, she won the Large Enterprise Category at the "National Salesforce Utilization Championship 2023," where user companies compete on their Salesforce utilization cases. Since April 2024, she has been a member of the newly established "Structural Reform & DX Promotion Office," which reports directly to the President. She is engaged in company-wide DX and data utilization initiatives, including not only SFA utilization but also the development of new business areas using CRM and collaboration with production and logistics sectors. |
|
TOPPAN Holdings Inc.
General Manager, Information Empowerment Team, Management Infrastructure Reform Department, Corporate Planning Division, Mr. Tomohiro Uchida
After joining Toppan Printing Co., Ltd. (currently TOPPAN Holdings Inc.), he worked in the sales department, managing major automotive manufacturers and advertising agencies. Following a secondment to BrandXing Inc., he transferred to the Planning and Development Department, where he was responsible for formulating and supporting CRM strategies for clients. Upon returning to Toppan Printing, he focused on formulating and supporting digital marketing strategies for clients while promoting B2B digital marketing within his own department. Since 2019, he has held a concurrent position in the Corporate Planning Division, driving the company-wide expansion of B2B digital marketing. Since 2023, he has been dedicated full-time to the Corporate Planning Division, where he is currently promoting data-driven management across the entire TOPPAN Group. |
|
USEN ICT Solutions CORPORATION (U-NEXT HOLDINGS)
Executive Officer, General Manager of Inside Sales, Mr. Eikichi Sumiya
After graduating from university, he worked in electrical equipment sales and managed department store boutiques for imported stationery brands before joining a human resources firm. During this time, he was commissioned to handle telemarketing for the corporate internet service "USEN GATE02" provided by Wire and Broadband Network Co., Ltd. (later renamed USEN Corporation, currently U-NEXT HOLDINGS Co., Ltd.). In 2003, he shifted his focus to inside sales, managing the entire contract acquisition process exclusively via phone, email, and fax. He subsequently joined USEN Corporation. Currently, at USEN ICT Solutions CORPORATION, which inherited the ICT business from the parent company through a corporate split, he continues to rethink the role of inside sales, driving evolution and transformation to meet the needs of the modern era. |
|
[Facilitator] uSonar Co., Ltd.
Executive Officer, DX Group, Sales Division, Masafumi Yuasa
Joined uSonar Co., Ltd. in 2005. For over 15 years, he has been engaged in solving various business challenges through corporate sales. He also speaks at various seminars and events regarding the key points of building, maintaining, and utilizing customer databases, which serve as the foundation for B2B marketing. He was appointed Executive Officer of the DX Group, Sales Division, in October 2018. |
- [uSonar - New Feature Introduction]
|
[Instructor] uSonar Co., Ltd.
Manager, Wide Area Group, Sales Division, Shuichi Kimata
Joined uSonar Co., Ltd. in 2018. He specializes primarily in the manufacturing industry, including machinery and food products, and is engaged in proposing sales efficiency improvements and the integration and utilization of internal customer data, focusing on large-scale enterprises. He was appointed Manager of the Wide Area Group, Sales Division, in May 2024. |
|
[Instructor] uSonar Co., Ltd.
Manager, Planning Group, Sales Division, Taku Fujisawa
Joined uSonar Co., Ltd. in 2018. From an early stage in his career, he has been actively involved in large-scale projects, building accounts with major companies across various industries. Currently, as a manager, he leads multiple team members and is dedicated to promoting DX for client companies. |
Details
- This is a secret seminar; the venue and details will be provided only to participants after registration.
- Participation is free for guests invited by uSonar.
- For general participants without an invitation, the fee is 30,000 JPY (tax included) per person.
- If the number of applications exceeds the capacity, a lottery will be held.
A maximum of two people per company may apply. Each attendee must register individually via the application form. Seating is limited. We recommend applying early, as registration may close ahead of schedule depending on the number of applications.
| Fee |
30,000 JPY (Tax Included)
Complimentary for customers invited by uSonar |
| Capacity |
180 Attendees (Maximum of two per company)
A lottery may be held if the number of applications exceeds capacity |
| Target Audience |
B2B Companies (Executives Only) |
| Organizer |
uSonar Co., Ltd. |
| Location |
Near Shinagawa Station, Tokyo
Venue details will be provided after registration. |
| Notes |
Seminar content and participating companies are subject to change without prior notice. If you wish to participate, please contact your uSonar Co., Ltd. sales representative.
Before registering, please read and agree to the following explanation regarding the collection of personal information before entering your registration details.
Regardless of your attendance, the information you provide may be used for administrative communications regarding this seminar or event, as well as for notifications from our company regarding various offerings (such as publications, exhibitions, and seminars) and surveys.
uSonar Co., Ltd. will handle personal information in accordance with the following:
Privacy Statement (https://usonar.co.jp/privacy/statement.html) |
