Event Overview
More companies are considering and implementing ABM strategies to maximize revenue from target accounts.
Mr. Ichiro Niwayama of Symphony Marketing, a leading authority on B2B marketing who will be speaking at this seminar,
defines ABM in his book, "The Ultimate B2B Marketing: ABM (Account-Based Marketing)," as follows:
"A strategic marketing approach that integrates customer information across the entire company and aims to maximize revenue from defined target accounts through the collaboration of marketing and sales."
As defined, the implementation of ABM requires "integration of company-wide customer information" and "collaboration between marketing and sales."
In this seminar, we will explore the challenges and solutions for implementing Account-Based Marketing (ABM), which has become a mainstream B2B strategy, together with Mr. Niwayama.
Furthermore, uSonar Co., Ltd. will provide solutions for data management techniques that are critical for advancing ABM.
uSonar Co., Ltd. develops various services to promote ABM, centered on a proprietary corporate database built in-house.
We will introduce case studies on data utilization to align marketing and sales perspectives, as well as the integration of customer information.
Target Audience
Those who want to adopt an ABM strategy and increase revenue from target companies
Those who want to implement an ABM strategy but do not know where to start
Those who want to establish efficient sales methods centered on data
Details
| Date and Time | Wednesday, June 26, 2024, 14:00–15:00 |
|---|---|
| Speaker |
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| Cost | Free (Advance Registration Required) |
| Capacity | 200 People |
| Target Audience | Sales Management Departments / Corporate Planning Departments / Marketing Departments |
| How to Participate | This webinar will be conducted using Zoom. If you do not receive the email, please check your spam folder or contact the management office. |
| Important Notes | * Due to the nature of this event, we may decline registrations from individuals representing competitors of the presenting companies. * Presentation content is subject to change without notice. * Registered information will be used for marketing activities. Please refer to each company's privacy policy regarding the handling of personal information. uSonar Co., Ltd. https://usonar.co.jp/privacy/ Symphony Marketing Inc. https://www.symphony-marketing.co.jp/company/siteinfo/privacy/ |
Symphony Marketing, Inc. 
Salesforce Japan Co., Ltd. 
uSonar Co., Ltd. 
