Event Overview
More companies are considering and implementing ABM strategies to maximize revenue from target accounts.
Mr. Ichiro Niwayama of Symphony Marketing, a leading authority on B2B marketing who will be speaking at this seminar,
defines ABM in his book, "The Ultimate B2B Marketing: ABM (Account-Based Marketing)," as follows:
"A strategic marketing approach that integrates company-wide customer information and aims to maximize revenue from defined target accounts through the collaboration of marketing and sales."
As defined, the implementation of ABM requires "integration of company-wide customer information" and "collaboration between marketing and sales."
In this seminar, we will explore the challenges and solutions for implementing ABM, which has become the mainstream strategy for B2B, together with Mr. Niwayama.
Additionally, uSonar will provide solutions for data management methods that are critical for advancing ABM.
uSonar develops various services to promote ABM based on its own proprietary corporate database.
We will introduce not only the integration of customer information but also the use of data to align the perspectives of marketing and sales, including case studies.
This Seminar Is Designed For Those Who:
Wish to implement ABM strategies to increase revenue from target accounts
Want to practice ABM strategies but are unsure where to begin
Seek to establish efficient sales methodologies centered on data
Details
| Date and Time | Wednesday, June 26, 2024, 14:00–15:00 |
|---|---|
| Speakers |
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| Cost | Free (Pre-registration Required) |
| Capacity | 200 People |
| Target Audience | Sales Management Departments / Corporate Planning Departments / Marketing Departments |
| Participation Method | This webinar will be conducted using Zoom. If you do not receive the email, please check your spam folder or contact the management office. |
| Notes | * Please note that due to the nature of this event, we may decline registrations from individuals who are competitors of the presenting companies. * Presentation content is subject to change. * Your registration information will be used for marketing purposes. Please refer to each company's privacy policy regarding the handling of personal information. uSonar Co., Ltd. https://usonar.co.jp/privacy/ Symphony Marketing Inc. https://www.symphony-marketing.co.jp/company/siteinfo/privacy/ |
Symphony Marketing Inc.
Salesforce Japan Co., Ltd.
uSonar Co., Ltd. 
