Insights from Active Marketer Shohei Tomie:
Practical Points for Achieving Real Results with ABM

Event Overview

According to the 2022 ABM Benchmark Study, jointly conducted by Momentum ITSMA and the ABM Leadership Alliance at the end of 2022,
B2B marketers are placing ABM at the forefront of their marketing strategies, with an average of 28% of marketing budgets allocated to ABM in 2022. (Reference: https://abm.report/whitepapers/elevating-abm-building-blocks-for-long-term-growth)
The number of companies adopting ABM in Japan is also increasing, and this trend is expected to accelerate further.

However, when it comes to putting ABM into practice, many organizations struggle to operate effectively due to various obstacles such as sales and marketing alignment, data utilization, and resource allocation.
In this webinar, we have invited Shohei Tomie of EVeM, Inc., who frequently speaks at B2B marketing conferences and events and is currently engaged in various initiatives as a B2B marketer, to share his practical experience with ABM and key points for moving forward.

We look forward to your participation.

Details

Date and Time	Tuesday, April 16, 2024, 14:00 – 15:00
Speakers	Marketing Director, EVeM, Inc. Shohei Tomie After graduating from Osaka University of Economics in 2013, he gained marketing experience at a major mail-order company before working as a marketing consultant at an advertising agency. In 2018, he joined Konica Minolta Japan, Inc., where he built his expertise in B2B marketing and sales. As a leader responsible for strategy execution and organizational management, he spearheaded the launch of the division's marketing organization. While managing a 20-person team as the head of the planning department, he was also responsible for establishing the company-wide marketing organization. In September 2023, he joined EVeM, a company that provides management training to support the rapid growth of startups. He is currently challenging himself to drive results through the power of "Marketing x Management" while immersing himself in the startup environment. Executive Officer, DX Group, Sales Division, uSonar Co., Ltd. Masafumi Yuasa Joined uSonar Co., Ltd. in 2005. For over 15 years, he has been engaged in solving various business challenges through corporate sales. He also speaks at various seminars and events regarding the key points of building, maintaining, and utilizing customer databases, which serve as the foundation for B2B marketing. He was appointed Executive Officer of the DX Group, Sales Division, in October 2018.
Cost	Free (Pre-registration Required)
Capacity	100 Participants
Target Audience	Sales Management Division / Corporate Planning Division / Marketing Division
Participation Method	This webinar will be conducted via Zoom. If you do not receive an email, please check your spam folder or contact the management office.
Important Notes	* Due to the nature of this event, we may decline participation from individuals representing competitors of the presenting companies. * Presentation content is subject to change. * Registered information will be used for marketing activities. Please refer to each company's privacy policy regarding the handling of personal information. uSonar Co., Ltd. https://usonar.co.jp/privacy/ EVeM, Inc. https://www.evem-management.com/privacy-policy