Corporate News
This commercial will be aired starting Wednesday, October 21, at 11:06 PM on TV Tokyo's "Unparalleled," as well as on programs such as "Cambria Kyuden," taxi advertisements, TVer, and YouTube.
Commercial Story: Promoting with a Pun, "Do You Know, uNou?"
Story: In an examination room reminiscent of a university hospital, Sales Manager Ryoko Kobayashi looks worried. Regarding the diagnosis, the doctor explains with a 3D monitor, "It is a wonderful evolution. It is a brain that knows your business partners and can consider the next move. It is uNou." As if drawn into her large eyes, the scene jumps into the world inside Manager Kobayashi's brain. The functions of uNou, which analyzes diverse corporate data triggered by business cards and proposes sales approaches, are visualized. Finally, along with the tagline "Another brain for your sales," she strikes a cool pose with the pun, "Do you know, uNou?"
Highlights of This Commercial: Dynamic CG and the Performance of Ryoko Kobayashi, Who Is Also an Entrepreneur
uSonar Co., Ltd. is a data marketing support company established in 1990. The commercial campaign began in October 2022. This is the 10th installment of the series in which Ryoko Kobayashi plays the role of the Sales Manager.To introduce "uNou," a brain dedicated to sales strategy that uSonar developed this year, we visualized the concept of uNou using a set reminiscent of a medical setting and dynamic CG. We are challenging ourselves to promote an AI sales assistant without intentionally using the word "AI," which is becoming generalized.
While active as an actor, Ms. Kobayashi is also the manager of the agriculture-welfare collaboration venture "AGRIKO Co., Ltd.," and she delivered a beautiful performance that conveys the novelty of "uNou."
Profile of Ryoko Kobayashi
She built her career as a child actor, gaining attention in the dramas "Sand Clock" and "Maou," and has since appeared in popular works such as "The King in Love" and "Hayabusa Fire Brigade." In the NHK serial TV novel "Tiger and Wings," she played the role of Kubota, Japan's first female lawyer, demonstrating a solid presence.With her transparent demeanor, she delicately and naturally portrays a wide range of characters, from strong-willed women to roles that exude intelligence and dignity.
In addition to her acting career, she founded AGRIKO Co., Ltd., and as its Representative Director, she is also working to solve social issues through agriculture, welfare, and food.
Leveraging the experience and sensibilities cultivated in the two fields of acting and management, she is active in a wide range of areas, including video works.
https://unq.co.jp/profile/ryokokobayashi/
Commercial Media Outlets
- TV Tokyo's "Cambria Kyuden" and "Unparalleled," nationwide taxi signage, TVer, YouTube, etc.- uSonar Commercial Video Gallery: https://usonar.co.jp/en/cm-movie.html
- uSonar YouTube Channel: https://www.youtube.com/@uSonar_LBC
About uNou
uNou is an AI assistant developed by uSonar and is implemented in major services such as mSonar and PLANSonar. It not only quickly and accurately summarizes information about companies of interest, such as sales targets, but also provides recommended actions based on sales conditions. It does not rely on internet searches as its primary information source; instead, it refers to "LBC," which holds commercial and real estate registration data for approximately 4.6 million companies in Japan, thereby suppressing hallucinations. It operates in a secure environment where client company information is not learned by the generative AI.For more details, please visit: https://usonar.co.jp/en/content/unou/
■ Contact for Inquiries:
uSonar Co., Ltd. Public Relations (Naoki Hiyama, Minami Takahashi) Email: pr@usonar.co.jp
