Corporate News
In this commercial, set on a Shinkansen platform before a business trip, the focus is on the business card management app "mSonar." The message, "In this country, there are still so many potential clients for you to reach," highlights the app's value in supporting sales activities.
The commercial will be broadcast starting Wednesday, October 14, at 11:06 PM on TV Tokyo's "Unparalleled" and other programs, as well as via taxi advertisements, TVer, and YouTube.
CM Story: The Value of mSonar Beyond Business Card Management
Story: On a Shinkansen platform, Sales Manager Ryoko Kobayashi is asked by an interviewer, "What are the benefits of mSonar?" She responds, "The benefit is being able to see information beyond what is on a business card, allowing you to identify which clients you should visit next." She enthusiastically explains the appeal of mSonar, which is powered by Japan's largest corporate database, adding, "I originally thought it was just for business card management, so it has been incredibly helpful." When pressed about any downsides, she replies positively, "I'm just busy because I've realized there are so many more potential clients out there. But that's a good problem to have!" As the departure time approaches, she boards the train with ease.
Background of the CM: Featuring Ryoko Kobayashi, Who Is Also a Business Owner
uSonar Co., Ltd. is a data marketing support company established in 1990. We launched our CM campaign in October 2022. This is the 9th installment of the series featuring Ryoko Kobayashi as a sales manager.This time, the commercial features a unique situation where she answers an interview about mSonar on a Shinkansen platform before heading out on a business trip.
While active as an actor, Ms. Kobayashi is also the owner of the agriculture-welfare collaboration venture AGRIKO Co., Ltd., and she delivered her performance with a genuine understanding of the value of mSonar.
Profile: Ryoko Kobayashi
Starting her career as a child actor, she gained attention in dramas such as "Sunadokei" and "Maou," and has since appeared in notable works including "Ousama ni Sasagu Kusuriyubi" and "Hayabusa Shobodan." In the NHK serial TV novel "Tora ni Tsubasa," she played the role of Japan's first female lawyer, Kubota, demonstrating a strong screen presence.With her transparent presence, she delicately and naturally portrays a wide range of characters, from strong-willed women to roles that exude intelligence and elegance.
In addition to her acting career, she founded AGRIKO Co., Ltd., and as its Representative Director, she works to solve social issues through agriculture, welfare, and food.
Leveraging the experience and sensibilities cultivated in both the acting and business worlds, she is active in a wide range of fields, including film and video production.
https://unq.co.jp/profile/ryokokobayashi/
CM Broadcast Media
- TV Tokyo's "Cambria Kyuden" and "Unparalleled," nationwide taxi signage, TVer, YouTube, etc.- uSonar CM Video Gallery: https://usonar.co.jp/en/cm-movie.html
- uSonar YouTube Channel: https://www.youtube.com/@uSonar_LBC
About mSonar
This is an "evolved business card management app" equipped with one of Japan's largest corporate databases. It enables the rapid flow of information in daily operations—from corporate research and business card management to internal communication—all within a single smartphone app. When you scan a business card with your smartphone or scanner, it is instantly digitized and linked to the corresponding corporate data. You can immediately check information beyond what is available on the business card. In addition to integration with CRM/SFA, it includes chat and extension functions, eliminating the need to launch separate apps for communication.https://usonar.co.jp/content/msonar/
Inquiries Regarding This Matter:
uSonar Co., Ltd. Public Relations (Hiyama/Takahashi) Email: pr@usonar.co.jp
