uSonar Co., Ltd. Announces Business Partnership with Uzabase, Inc.

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President and CEO: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce a business partnership with Uzabase, Inc. (Headquarters: Tokyo; hereinafter "Uzabase"), the provider of the economic information platform "Speeda." This partnership establishes a framework to provide integrated support for sales and marketing, spanning from "Targeting" to "Execution and Effectiveness Verification."

uSonar, which maintains the largest corporate database in Japan, has supported the promotion of data-driven strategies—including customer data integration and cleansing—through the provision of the customer data integration solution "uSonar" (launched in 2013), the management strategy platform "PLANSonar" (launched in 2023), and the corporate information and business card management application "mSonar" (launched in 2016).

Uzabase released the customer analysis platform "FORCAS" in 2017, providing Account Based Marketing (ABM) services, which are data-driven methods for efficient B2B marketing and corporate sales. Both companies have been instrumental in accelerating the adoption of ABM within Japan through these services.

By leveraging the respective strengths of both companies through this partnership, we have established a framework to provide end-to-end support, from tool utilization to strategy execution. We believe this collaboration will allow us to offer higher expertise and greater customer value, leading to this business partnership.

In conjunction with this partnership, Uzabase will discontinue the provision of "Speeda Customer Analysis (formerly FORCAS)," "Speeda Customer Data Hub (formerly FORCAS)," and "Speeda Sales Research (formerly FORCAS Sales)" on March 31, 2027. For further details, please refer to the announcement on the Speeda service website.

[Support for Customer Data Integration, Data Enrichment, and Identification of Target Companies: uSonar (uSonar, PLANSonar)]

Through our Sonar services (uSonar, PLANSonar, etc.) centered on the "LBC" corporate database, we are primarily responsible for the processes of customer data integration, data matching, trend analysis, and identification of potential customers to create high-precision target lists.

[Support for Approach to Target Companies, Strategy Implementation, and Effectiveness Verification: Uzabase (Speeda AI Agent, Growth Partner Business)]

Starting from the generated target lists, Uzabase is responsible for strategy preparation, optimal approach design, and post-execution progress and effectiveness verification. In the development of solution sales, we will also propose the combined use of "Speeda AI Agent" and "Speeda MCP Integration" to achieve deeper customer understanding and identify management issues, as well as human support provided by consulting teams well-versed in customer operations.

Moving forward, both companies will consider expanding our solutions to provide integrated support from targeting to execution and effectiveness verification, including mutual agency sales.

Company Name: Uzabase, Inc.
Established: April 1, 2008
Representative: Yusuke Inagaki
Address: Mitsubishi Building, 2-5-2 Marunouchi, Chiyoda-ku, Tokyo 100-0005
https://www.uzabase.com/jp/

Inquiries Regarding This Matter:
uSonar Co., Ltd. Public Relations (Hiyama)
Email:pr@usonar.co.jp