Corporate News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; CEO: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce a business alliance with Uzabase, Inc. (Headquarters: Tokyo; hereinafter "Uzabase"), the provider of the economic information platform "Speeda." This partnership establishes a comprehensive support framework covering the entire process from "Targeting" to "Execution and Effectiveness Verification" in the sales and marketing domains.
Background and Purpose of the Business Alliance
uSonar, which maintains the largest corporate database in Japan, has supported the promotion of data-driven strategies—including customer data integration and cleansing—through the provision of the customer data integration solution "uSonar" (launched in 2013), the management strategy platform "PLANSonar" (launched in 2023), and the corporate information and business card management app "mSonar" (launched in 2016).
Uzabase released the customer analysis platform "FORCAS" in 2017, providing Account Based Marketing (ABM) services, which are efficient B2B marketing and corporate sales methods based on data. Both companies have been instrumental in accelerating the adoption of ABM within Japan through these services.
By leveraging the respective strengths of both companies, we have established a framework that provides end-to-end support from tool utilization to strategy execution. We believe this alliance will allow us to offer higher expertise and greater customer value.
In conjunction with this business alliance, Uzabase will terminate the provision of "Speeda Customer Company Analysis (formerly FORCAS)," "Speeda Customer Company Data Hub (formerly FORCAS)," and "Speeda Sales Research (formerly FORCAS Sales)" on March 31, 2027. For further details, please refer to the announcement on the Speeda service website.
Collaboration Structure
Support for Customer Data Integration, Data Enrichment, and Identification of Target Companies: uSonar (uSonar, PLANSonar)
Through Sonar services (uSonar, PLANSonar, etc.) centered on the "LBC" corporate database, we are primarily responsible for the processes of customer data integration, data matching, trend analysis, and the identification of potential customers to create high-precision target lists.
Support for Approach to Target Companies, Strategy Implementation, and Effectiveness Verification: Uzabase (Speeda AI Agent, Growth Partner Business)
Starting from the created target lists, Uzabase is responsible for preparing strategy implementation, designing optimal approaches, and verifying progress and effectiveness after execution. In the development of solution sales, we will also propose the combined use of "Speeda AI Agent" and "Speeda MCP Integration" to gain deeper customer insights and identify management challenges, as well as human support provided by consulting teams well-versed in customer operations.
Future Outlook
Moving forward, both companies will consider expanding solutions that provide integrated support from targeting to execution and effectiveness verification, including mutual agency sales.
About Uzabase, Inc.
Company Name: Uzabase, Inc.Established: April 1, 2008
Representative: Yusuke Inagaki
Address: Mitsubishi Building, 2-5-2 Marunouchi, Chiyoda-ku, Tokyo 100-0005
https://www.uzabase.com/jp/
Contact Information for This Matter:
uSonar Co., Ltd. Public Relations (Hiyama)
Email:pr@usonar.co.jp
