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Corporate News

uSonar Releases New Commercial Featuring Ryoko Kobayashi as Sales Manager: mSonar, "Corporate Data at Your Fingertips"

uSonar Co., Ltd. is releasing a new CM featuring actor Ryoko Kobayashi as a sales manager. The commercial comically highlights the corporate information and business card management application "mSonar" with the tagline, "Corporate data at your fingertips!" This CM will begin airing today, Thursday, November 27, starting with "Cambria Kyuden" on the TV Tokyo network, followed by taxi advertisements and YouTube.

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New mSonar CM Featuring Ryoko Kobayashi

CM Story: "Corporate Data at Your Fingertips." Re-emphasizing the Appeal of mSonar

In an office, a company president and a young sales representative are walking down a hallway. The president raises a concern, saying, "Aren't we just accumulating business card data?" The young employee replies, "I found a great service that helps us identify sales prospects from our business card data." However, neither of them can recall the name of the service. Suddenly, Sales Manager Ryoko Kobayashi appears on a window-cleaning gondola and declares, "That is mSonar!" Entering the office space, Manager Kobayashi leads them through the features of mSonar, which is powered by one of Japan's largest corporate databases. Completely captivated, the president mutters, "Please, let me consult with you," in the final scene.

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Interview with Ryoko Kobayashi on the Highlights of the CM

We asked about the highlights and her impressions of the production on the CM set.

Background of CM Production: Appointing Ryoko Kobayashi, Who Is Also a Business Owner

uSonar Co., Ltd. is a data marketing support company established in 1990. Following the company name change from the former Landscape, we launched a CM campaign in October 2022. This is the seventh installment in the series, featuring Ryoko Kobayashi as the Sales Manager.

While expanding her career as an actor in films, dramas, and as a radio personality, Ms. Kobayashi is also active as a multi-talented entrepreneur, managing the agri-welfare startup AGRIKO Co., Ltd.

Ryoko Kobayashi Profile

• Ryoko Kobayashi, 35 years old, born in Tokyo. Represented by Sticker.
After debuting as a child actor, she gained prominence as an exclusive model for 'Nicola' and was selected as the heroine for the drama 'Maou' (TBS). In recent years, she has appeared in numerous dramas and films, including the NHK serial TV novel 'Tora ni Tsubasa'.
Alongside her acting career, she has been involved in agriculture since 2014 and founded AGRIKO Co., Ltd. in 2021. She is a certified 'Agri-Welfare Technical Supporter' by the Ministry of Agriculture, Forestry and Fisheries, and operates 'AGRIKO FARM,' a circular agri-welfare farm that is friendly to both the natural environment and people, while also developing art projects. Furthermore, she is expanding her parallel career through appearances on news programs and as a radio navigator.

https://sticker-inc.com/artist/Ryoko-Kobayashi/

    CM on Air Media

    • Television, Taxi, YouTube, etc. (to be released sequentially)

    • uSonar CM Video Gallery https://usonar.co.jp/cm-movie.html

    • Our YouTube Channel https://www.youtube.com/@uSonar_LBC

    About mSonar

    This is an "evolved business card management application" equipped with one of Japan's largest corporate databases. It enables the rapid flow of information for daily operations—from corporate research and business card management to internal communication—all within a single smartphone app. When you scan a business card using your smartphone or a scanner, the data is instantly digitized and linked to the corresponding corporate information. You can immediately check information beyond what is printed on the card. In addition to seamless integration with CRM/SFA systems, the app includes built-in chat and internal calling features, eliminating the need to launch separate applications for communication.

    https://usonar.co.jp/content/msonar/


    Contact Information
    uSonar Co., Ltd. Public Relations (Hiyama/Sawada)
    Email: pr@usonar.co.jp

    For Urgent Inquiries, Please Call Us03-5388-7000Business Hours: 10:00 AM - 5:00 PM (Closed on Weekends and Holidays)

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