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Corporate News

uSonar Releases New CM Featuring Ryoko Kobayashi as Sales Manager - mSonar, "Corporate Data at Your Fingertips"

uSonar Co., Ltd. is releasing a new CM featuring actor Ryoko Kobayashi as a sales manager. The CM comically highlights the corporate information and business card management app, mSonar, with the tagline, "Corporate Data at Your Fingertips!" This CM will begin airing today, Thursday, November 27, starting with "Cambria Kyuden" on TV Tokyo, followed by taxi advertisements and YouTube.

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New mSonar CM Featuring Ryoko Kobayashi

CM Story: "Corporate Data at Your Fingertips." Re-emphasizing the Appeal of mSonar

In an office, a president and a young sales employee are walking down a hallway. The president raises a concern, saying, "Our business card data is just piling up, isn't it?" The young employee replies, "I found a great service that helps us find sales leads from our business card data." However, neither of them can recall the name of the service. Suddenly, Ryoko Kobayashi, playing the Sales Manager, appears on a window-cleaning gondola and declares, "That would be mSonar!" Entering the office space, Manager Kobayashi leads them through the benefits of mSonar, which is powered by one of Japan's largest corporate databases. Completely captivated, the president mutters, "Please, let me consult with you," in the final scene.

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Interview with Ryoko Kobayashi on the Highlights of the CM

We asked about the highlights and her impressions of the production on the CM set.

Background of CM Production: Casting Ryoko Kobayashi, Who Is Also a Business Owner

uSonar Co., Ltd. is a data marketing support company established in 1990. Following the company name change from the former Landscape, we launched a CM campaign in October 2022. This is the seventh installment in the series featuring Ryoko Kobayashi as the Sales Manager.

While expanding her career as an actor in films, dramas, and as a radio personality, Ryoko Kobayashi is also active in multiple roles as the manager of the agriculture-welfare collaboration startup AGRIKO Inc. AGRIKO.

Ryoko Kobayashi Profile

• Ryoko Kobayashi, 35 years old, born in Tokyo. Affiliated with Sticker.
After debuting as a child actor, she worked as an exclusive model for 'Nicola' and was selected as the heroine for the drama 'Maou' (TBS). In recent years, she has appeared in numerous dramas and films, including the NHK serial TV novel 'Tora ni Tsubasa'.
Alongside her acting career, she has been involved in agriculture since 2014 and founded AGRIKO Inc. in 2021. She is a certified 'Agriculture-Welfare Collaboration Technical Supporter' by the Ministry of Agriculture, Forestry and Fisheries, and operates 'AGRIKO FARM', a circular agriculture-welfare farm that is friendly to both the natural environment and people, while also developing art projects. Furthermore, she is expanding her parallel career through appearances on news programs and as a radio navigator.

https://sticker-inc.com/artist/Ryoko-Kobayashi/

    CM on Air Media

    • Television, Taxi, YouTube, etc. (to be released sequentially)

    • uSonar CM Video Gallery https://usonar.co.jp/en/cm-movie.html

    • Our YouTube Channel https://www.youtube.com/@uSonar_LBC

    About mSonar

    This is an 'evolved business card management application' equipped with one of Japan's largest corporate databases. It enables rapid information flow for daily tasks, from corporate research and business card management to internal communication, all within a single smartphone app. When you scan a business card using your smartphone or a scanner, it is instantly digitized and linked to the corresponding corporate data. You can immediately check information beyond what is available on the business card. In addition to integration with CRM/SFA, it features chat and internal extension functions, eliminating the need to launch separate applications for communication.

    https://usonar.co.jp/content/msonar/


    Media Inquiries
    Public Relations, uSonar Co., Ltd. (Hiyama / Sawada)
    Email: pr@usonar.co.jp

    For Urgent Inquiries, Please Call Us03-5388-7000Business Hours: 10:00 - 17:00 (Closed on Weekends and Holidays)

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