Corporate News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake) has partnered with Persol Business Process Design Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Kazuyuki Ichimura; hereinafter "Persol Business Process Design"), a member of the Persol Group which operates under the vision of "Work, and Smile," to launch the "Data Utilization Consulting Service" (hereinafter "this service") on July 10, 2025, to accelerate corporate DX.
In a rapidly changing business environment, customer needs are diversifying, and an increasing number of companies are facing challenges with the personalization of sales activities. To prevent the personalization of sales and achieve a highly efficient and productive sales structure, the utilization of data and the development of a supporting data infrastructure are essential. This service provides an end-to-end solution, from building data infrastructure and integrating with external systems to providing data utilization consulting, thereby strengthening sales strategies and realizing data-driven management. It contributes to increasing sales and productivity across the entire sales departments of companies facing various challenges, from those already using the service to those considering its implementation.
Strengths of Each Company
Since its establishment in 1990, uSonar Co., Ltd. has supported companies in solving data-related challenges. We developed the customer data integration solution "uSonar," which is based on one of Japan's largest corporate databases covering 8.2 million locations with a 99.7% domestic coverage rate. It can be integrated with various SFA, CRM, and MA tools such as Salesforce, supporting business strategies that leverage customer data for many companies. We also provide various cloud services such as the corporate information and business card management app "mSonar" and the registration information download service "Touki Sonar" to meet the diverse needs of our customers.
About uSonar Services:
Persol Business Process Design employs specialists well-versed in marketing, sales, consulting, generative AI, and data science, supporting sales activities for companies across a wide variety of industries. Regarding data analysis in particular, they have provided "Data Integration and Database Design Support" since 2019, contributing to improved sales productivity by assisting companies with data utilization. Furthermore, by combining this with generative AI, they promote the automation and labor-saving of operations, enabling improved work efficiency and shorter business cycles. By supporting the DX of a wide range of processes in sales activities, they achieve the maximization of operational productivity.
About "Data Integration and Database Design Support":
By providing services that combine the strengths of both companies, we will solve the challenges faced by companies and contribute to the strengthening of sales strategies and the realization of data-driven management.
Service Details
This service is aimed at companies facing challenges such as "having introduced SFA but not utilizing it effectively" or "wanting to develop sales strategies that utilize data." It provides an end-to-end solution from building data infrastructure and integrating with external systems to providing data utilization consulting.
Specialists from Persol Business Process Design will thoroughly identify customer challenges and propose sales strategies tailored to those needs. By conducting analysis that combines the customer's own data with uSonar's corporate database, proposing methods for utilizing that data, and providing support to improve sales performance, we will promote sales growth, productivity improvement, and digitalization across the entire sales department.
Click Here for Service Materials
Comments from Each Company
Persol Business Process Design Co., Ltd. Executive Officer, General Manager of Business Transformation Division, Tadaharu Izumi
Through this business partnership, I am pleased that our company, with its strengths in data analysis and consulting, can collaborate with uSonar, which possesses one of Japan's largest databases, to provide an end-to-end service—from data preparation and the development of data utilization environments to consulting support—for corporate sales and management activities. Moving forward, we will further expand the possibilities of data utilization and continue to support more customers in solving their sales and management challenges.
uSonar Co., Ltd. Sales Division, Managing Executive Officer and General Manager of Sales Division, Takashi Ikeda
Since our founding, we have pursued the potential of corporate data and have supported corporate sales and marketing based on that data. I am very pleased that through this collaboration with Persol Business Process Design, we can create new value in corporate data utilization. In a rapidly changing business environment, data is one of the most important management resources, yet many companies struggle to utilize it. This service supports the entire process from building data infrastructure to its utilization, evolving corporate sales and management strategies into more effective and efficient ones.
Joint Webinar to be Held to Commemorate the Launch of This Service
Title: "Realize 'Data-Driven Management'! Latest Methods for Sales DX and Productivity Improvement Through Data Infrastructure Development"
■ Date and Time: July 16, 2025 (Wed) 14:00–15:00■ Details and Registration: https://www.persol-bd.co.jp/eventseminar/salesmarketing/smkt_20250716/
Contact for Inquiries
uSonar Co., Ltd. Public Relations (Hiyama/Sawada)
Email: ir@usonar.co.jp
