Company News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake) has partnered with Persol Business Process Design Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Kazuyuki Ichimura; hereinafter "Persol Business Process Design"), a member of the Persol Group which operates under the vision of "Work, and Smile," to launch a "Data Utilization Consulting Service" (hereinafter "this service") starting July 10, 2025, to accelerate corporate DX.
In a rapidly changing business environment, customer needs are diversifying, and an increasing number of companies are facing challenges with the personalization of sales activities. To prevent the personalization of sales and achieve a highly efficient and productive sales structure, the utilization of data and the development of a supporting data infrastructure are essential. This service provides an end-to-end solution, from building data infrastructure and integrating with external systems to providing data utilization consulting, thereby strengthening sales strategies and realizing data-driven management. We contribute to improving sales and productivity across the entire sales departments of companies facing various challenges, from those already using the service to those considering its implementation.
Strengths of Each Company
Since its establishment in 1990, uSonar Co., Ltd. has been supporting the resolution of issues related to corporate data. We developed "uSonar," a customer data integration solution based on one of Japan's largest corporate databases, covering 8.2 million locations with a 99.7% domestic coverage rate. It can be integrated with various SFA, CRM, and MA tools such as Salesforce, supporting business strategies for many companies by leveraging customer data. We also provide various cloud services, including the corporate information and business card management app "mSonar" and the registration information download service "Touki Sonar," to meet the diverse needs of our customers.
About uSonar Services:
Persol Business Process Design employs specialists well-versed in marketing, sales, consulting, generative AI, and data science, supporting sales activities for companies across a wide variety of industries. Regarding data analysis in particular, they have provided "Data Integration and Database Design Support" since 2019, contributing to improved sales productivity by assisting companies with data utilization. Furthermore, by combining this with generative AI, they promote the automation and labor-saving of operations, enabling improved work efficiency and shorter business cycles. By supporting the DX of a wide range of processes in sales activities, they achieve the maximization of operational productivity.
About "Data Integration and Database Design Support":
By providing a service that combines the strengths of both companies, we will solve the challenges faced by companies and contribute to the strengthening of sales strategies and the realization of data-driven management.
Service Details
This service is aimed at companies facing challenges such as "having introduced an SFA but not being able to utilize it effectively" or "wanting to develop sales strategies that utilize data." It provides an end-to-end solution from building data infrastructure and integrating with external systems to providing data utilization consulting.
Specialists from Persol Business Process Design will thoroughly identify customer issues and propose sales strategies tailored to those challenges. By conducting analysis that combines the customer's own data with uSonar's corporate database, proposing methods for utilizing that data, and providing support to improve sales performance, we will promote sales growth, productivity improvement, and digitalization across the entire sales department.
Click Here for Service Materials
Comments from Each Company
Persol Business Process Design Co., Ltd. Executive Officer, General Manager of Business Transformation Division, Tadaharu Izumi
Through this business alliance, I am pleased that our company, with its strengths in data analysis and consulting, can partner with uSonar, which possesses one of Japan's largest databases, to provide an end-to-end service—from data preparation and the development of data utilization environments to consulting support—for corporate sales and management activities. Moving forward, we will further expand the possibilities of data utilization and continue to support the resolution of sales and management challenges for even more customers.
uSonar Co., Ltd. Sales Division, Managing Executive Officer and General Manager of Sales Division, Takashi Ikeda
Since our founding, we have pursued the potential of corporate data and have supported corporate sales and marketing based on that data. I am very pleased that through this collaboration with Persol Business Process Design, we can create new value in corporate data utilization. In a rapidly changing business environment, data is one of the most important management resources, yet many companies struggle to utilize it. By providing end-to-end support from data infrastructure construction to utilization, this service will evolve corporate sales and management strategies into more effective and efficient ones.
Joint Webinar to be Held to Commemorate the Launch of This Service
Title: "Realize 'Data-Driven Management'! Latest Methods for Sales DX and Productivity Improvement Through Data Infrastructure Development"
■ Date and Time: July 16, 2025 (Wed) 14:00–15:00■ Details and Registration: https://www.persol-bd.co.jp/eventseminar/salesmarketing/smkt_20250716/
Inquiries Regarding This Matter
uSonar Co., Ltd. Public Relations (Hiyama/Sawada)
Email: ir@usonar.co.jp
