Company News
uSonar Co., Ltd. has collaborated with AGRIKO, an agricultural-welfare startup managed by actor Ryoko Kobayashi, to produce "ROSELLE BLOOD ORANGE TEA" as an original novelty item. This herbal tea will be distributed at the Legal & Compliance EXPO (Tokyo Big Sight), where uSonar will be exhibiting starting June 25th (https://usonar.co.jp/news/20250610_1486.html).
Background of the Collaborative Novelty Production
Actor Ryoko Kobayashi, who plays the role of the Sales Manager in uSonar's TV commercial series, served as the connection for this collaboration with AGRIKO to produce original novelty items. This is the third installment of novelty items presented to exhibition visitors, following the "LEMON GREEN TEA" in the spring of 2024 and "Niigata Koshihikari Rice" in the autumn of 2024. Once again, AGRIKO's unique concepts regarding ingredients and production methods have been incorporated into this product.
About Roselle Blood Orange Tea
This vibrant red flavored tea is crafted using Roselle (a type of hibiscus) harvested from an agricultural-welfare collaboration farm on Amami Oshima Island, combined with blood orange dried fruit produced to help reduce food waste. It offers a well-balanced blend of the tartness of Roselle and the refreshing sweetness of blood orange. The label design features alcohol ink art created by staff members with disabilities at AGRIKO.
About Roselle
• An energetic herb that withstands the intense sunlight and typhoons of Amami Oshima, characterized by its robust growth and vivid color.
• Roselle is rich in citric acid and Vitamin C.
About Blood Orange
• The characteristic red color of the blood orange pulp is due to a type of polyphenol called anthocyanin.
• Approximately 30% of citrus fruits are discarded, often due to their appearance. Since most of these fruits are perfectly fine in terms of taste, we utilize them in our products.
*Explanation: AGRIKO Co., Ltd.
Exhibitions Where uSonar Will Be Present
• Legal and Compliance EXPO: June 25 (Wed) – 27 (Fri) at Tokyo Big Sight
• DX General EXPO: July 23 (Wed) – 25 (Fri) at Makuhari Messe
We plan to distribute these to visitors at our booth (quantities are limited; thank you for your understanding).
About AGRIKO Co., Ltd.
Founded with the vision of a bright, sustainable future for both people and the planet, where everyone—regardless of age, gender, nationality, or disability—can continue to enjoy delicious food and work with purpose and joy. Starting with the operation of the circular agricultural-welfare farm "AGRIKOFARM," the company engages in a wide range of activities centered on agriculture, welfare, and food, including environmental design proposals and product development.
Site URL: https://www.agriko.net/
Contact Information
uSonar Co., Ltd. Public Relations (Hiyama, Sawada)
Email: ir@usonar.co.jp
