Corporate News
We are releasing the archive video for a limited time, following a remarkable 100% satisfaction rate.
uSonar Co., Ltd. hosted the "2nd DX Forum Accelerated by Data" on May 22nd at Billboard Live Tokyo in Roppongi, Tokyo Midtown. Professor Ken Kusunoki, Specially Appointed Professor of Competitive Strategy at the Hitotsubashi Business School PDS Program, delivered a special lecture on "Competitive Strategy and DX," passionately discussing how to build a competitive advantage through data utilization.
The dialogue between Professor Kusunoki and uSonar President Katsuhito Nagatake explored the realities of driving DX, while a panel discussion featuring representatives from SmartHR, Timee, and Mitsubishi Real Estate Services Co., Ltd. showcased case studies on data utilization following the implementation of uSonar.
The venue provided the same dining and beverage experience as a live concert, fostering active networking among the 110 participating business leaders. Participant surveys indicated a 100% "Very Satisfied" or "Satisfied" rating.
• Access the archive video here
https://usonar.co.jp/seminar/20250612_1437.html
Event Overview
- Event Name: The 2nd DX Forum Accelerated by Data
- Date: Thursday, May 22, 2025
- Venue: Billboard Live Tokyo (Tokyo Midtown)
- Organizer: uSonar Co., Ltd.
- Participation Fee: Free (Includes Lunch and Beverages)
Program Details
Session 01: Special Lecture - Competitive Strategy and DX
Speaker: Ken Kusunoki, Specially Appointed Professor of Competitive Strategy, PDS Endowed Chair, Hitotsubashi Business School
About Professor Kusunoki
Management scholar specializing in competitive strategy. He researches the logic behind how companies build sustainable competitive advantages. He completed his master's degree at the Graduate School of Commerce and Management, Hitotsubashi University. After serving as a full-time lecturer and associate professor at Hitotsubashi University, a visiting professor at SDA Bocconi School of Management (Milan, Italy), an associate professor at the Graduate School of International Corporate Strategy at Hitotsubashi University, and a professor at Hitotsubashi Business School, he assumed his current position in 2023. Born in Meguro Ward, Tokyo, in 1964.
He has held various positions, including Vice Chairman of the Startup Committee at the Japan Association of Corporate Directors (current), member of the Porter Prize Steering Committee (current), management advisor at Asahi Glass Co., Ltd., management advisor at Misaki Capital Inc. (current), member of the Asset Management Advisory Committee at Resona Bank, director at Skymark Airlines Inc., member of the NTT DATA Advisory Board, member of the Industrial Structure Council at the Ministry of Economy, Trade and Industry, and director of the Academic Association for Organizational Science. He has been involved in the development of management talent at Fast Retailing Co., Ltd. since the inception of the FRMIC (Fast Retailing Management and Innovation Center). He received the Best Paper Award at the MIT-Japan Science and Technology Conference (1993) for "Dynamic Network and Bureaucracy" and the Business Book Grand Prize (2011) for "Competitive Strategy as a Story: Conditions for Superior Strategy."
Session 02: Special Dialogue
Professor Kusunoki x Katsuhito Nagatake, President and Representative Director of uSonar Co., Ltd.
Profile
Joined uSonar Co., Ltd. as a new graduate in 2000. After serving in roles such as Sales Planning, he was appointed Executive Officer of the Sales Headquarters Planning Group in July 2014. He became President and Representative Director in February 2019. He oversees the entire Sales Headquarters and drives Customer Success and Marketing projects. Since taking office, he has grown uSonar's revenue by 260% over five years. He actively participates in various meetings and events, building a network of over 1,000 executives and corporate leaders annually, and continues to conduct over 500 business meetings per year. He is dedicated to sharing the expertise gained from rapidly growing his company's revenue through data-driven sales and marketing activities, not only with his own sales team but also with partners and clients.
*The following program is not included in the archived video.
Session 03: User Company Panel Discussion - Achieving Sales DX with uSonar
Panelist: Tomomi Oura, SmartHR, Inc.
Manager, BizOps Department and BizSupport Department, Business Strategy Division
Profile
After working in sales, she moved to a sales planning department and was involved in the implementation and construction of Salesforce as a system administrator. She joined SmartHR in 2020 to handle operation design for the sales department. She currently serves as Manager of the BizOps Department, which designs, executes, and improves business operations for the entire business division including group companies, and the BizSupport Department, which provides support for sales and CS quotes and contract execution. She supports the company's rapid growth by overseeing Salesforce and payment infrastructure tools.
Panelist: Kaoru Nakayama, Timee, Inc.
Manager, Sales System Group, Information Systems Department
Profile
After graduating from university, he gained experience in corporate sales at a network infrastructure SIer. In 2016, he joined Accenture Japan Ltd., where he engaged in business improvement support and system construction for clients in the materials and energy industries. He joined Timee, Inc. in December 2022. After serving as PM for an SFA/CRM migration project, he is currently focused on improving sales processes and implementing and utilizing sales support tools centered on SFA/CRM, with a mission to enhance productivity across all sales organizations.
Panelist: Daisuke Uchida, Mitsubishi Real Estate Services Co., Ltd.
CRM Promotion Section, Digital Strategy Department
Profile
Joined the company as a new graduate in 2006. In 2020, he led the transition to Sales Cloud as the primary lead. He is currently working on promoting the use of CRM/SFA and driving data-driven organizational transformation. In 2024, he won the 12th Salesforce Japan User Group Champion Competition.
Facilitator: Masafumi Yuasa, uSonar Co., Ltd.
Executive Officer, DX Group, Sales Division
Joined uSonar Co., Ltd. in 2005. For over 20 years, has been engaged in solving various business challenges through corporate sales. Also speaks at various seminars and events on the key points of building, maintaining, and utilizing customer databases, which serve as the foundation for B2B marketing. Appointed as Executive Officer of the DX Group, Sales Division, in October 2018.
Session 04: Introduction to New uSonar Features
Speaker: Keisuke Hara, uSonar Co., Ltd.
Manager, Exploration Group, Sales Division
After joining uSonar Co., Ltd., was assigned to the department responsible for product implementation and onboarding. Subsequently transferred to the corporate sales department. Specializes in supporting data utilization for major companies, particularly in the staffing and telecommunications industries, and provides daily data utilization advice to numerous clients. Currently enrolled in a graduate school for working professionals to pursue an MBA, aiming to gain insights for continuous team and corporate growth.
Speaker: Daichi Miyakoshi, uSonar Co., Ltd.
Manager, CDI Group, Sales Division
Joined uSonar Co., Ltd. in 2019. Engaged in proposing and supporting data utilization for a wide range of clients, including those in the logistics industry such as transportation and warehousing, as well as specialized trading companies. Appointed as Manager of the CDI Group, Sales Division, in May 2024.
Contact Information
Public Relations, uSonar Co., Ltd. (Hiyama/Sawada)
Email: ir@usonar.co.jp
