Corporate News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce the publication of a new case study featuring Mitsubishi Real Estate Services Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Shuichi Shimizu; hereinafter "Mitsubishi Real Estate Services").
In this case study, we interviewed Mr. Daisuke Uchida, Deputy General Manager of the Digital Strategy Department and Manager of the CRM Promotion Section at Mitsubishi Real Estate Services, who won the "Salesforce Japan User Group Champion 2024" award, regarding how they utilized uSonar to accelerate their data-driven management.
Background of uSonar Implementation
Mitsubishi Real Estate Services is a comprehensive real estate consultant providing solutions such as real estate brokerage, leasing, and appraisal.
The company has been promoting data-driven management to improve sales win rates and the accuracy of management decisions. However, their conventional sales methods faced the following challenges:
- Over 10,000 duplicate records within Salesforce, leading to sales conflicts.
- Risks of incorrect decision-making due to low accuracy in management analysis via Tableau.
- Difficulty in company-wide data utilization due to information being managed individually by sales representatives.
To resolve these issues, they implemented uSonar, which enables seamless integration with Salesforce and the normalization of corporate data. This allowed them to visualize relationships between headquarters, branches, and group companies, facilitating data integration, management, and improved sales efficiency.
Furthermore, they are utilizing uSonar's proprietary corporate attribute, "Story," to create more effective lists of prospective clients.
Additionally, to ensure sales representatives can quickly verify corporate information while on the go, they implemented the corporate information and business card management app "mSonar." This has strengthened the digital management and sharing of business card information while streamlining information gathering and credit checks before client visits.
Benefits of uSonar Implementation
〈Building a Corporate Data Utilization Foundation and Improving Operational Efficiency〉
By eliminating approximately 10,000 duplicate corporate records in Salesforce, the company established a foundation for utilizing corporate data to drive data-driven operations. Consequently, the accuracy of management analysis using Tableau has also improved.
As a result, management meetings are now conducted entirely using Tableau, which has reduced the man-hours required for creating meeting materials and accelerated the decision-making process.
〈Streamlining Prospect List Creation and Improving Targeting Accuracy〉
The establishment of a corporate data utilization foundation and the use of uSonar's proprietary corporate attributes have improved sales targeting accuracy and significantly reduced the man-hours required to create new prospect lists.
This has created a system that allows sales representatives to approach targets more reliably and quickly.
〈Streamlining Information Gathering with mSonar〉
The use of mSonar, which allows for free mobile access to 8.2 million corporate records, has streamlined information gathering.
Because it allows for easy searching of basic corporate information, as well as news and credit information, it is also being used to grasp corporate details prior to business negotiations.
For More Details
・List of Case Studies: https://usonar.co.jp/case/
About Mitsubishi Real Estate Services Co., Ltd.
Mitsubishi Real Estate Services Co., Ltd. is a comprehensive real estate consultant that, as a member of the Mitsubishi Estate Group, provides a wide range of services to corporate clients, including real estate brokerage, leasing, and appraisal.
Under the brand banner of "Value Bridge," they offer a diverse menu of services to meet all needs, providing them in a one-stop format. They contribute to maximizing the value and optimizing the utilization of their clients' valuable real estate assets.
Website URL: https://www.mecyes.co.jp
Contact for Inquiries:
uSonar Co., Ltd. Public Relations (Hiyama, Sawada)
Email: ir@usonar.co.jp
