uSonar Publishes Case Study on Mitsubishi Real Estate Services
Resolving 10,000 Data Duplicates and Achieving Data-Driven Success with Salesforce, Tableau, and uSonar

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce the publication of a new case study featuring Mitsubishi Real Estate Services Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Shuichi Shimizu; hereinafter "Mitsubishi Real Estate Services").
In this case study, we interviewed Mr. Daisuke Uchida, Deputy General Manager of the Digital Strategy Department and Manager of the CRM Promotion Section at Mitsubishi Real Estate Services, who won the "Salesforce Japan User Group Champion Award 2024," regarding how they accelerated data-driven management using uSonar.

Mitsubishi Real Estate Services is a comprehensive real estate consultant providing solutions such as brokerage, leasing, and appraisal services.
The company has been promoting data-driven management to improve sales win rates and the accuracy of management decisions. However, their previous sales methods faced the following challenges:

• Over 10,000 duplicate records within Salesforce, leading to sales conflicts.
• Risks of incorrect decision-making due to low accuracy in management analysis via Tableau.
• Difficulty in company-wide data utilization due to information being managed individually by sales representatives.

To resolve these issues, they implemented uSonar, which enables seamless integration with Salesforce and the normalization of corporate data. This allowed them to visualize relationships between headquarters, branches, and group companies, facilitating data integration, management, and improved sales efficiency.
Furthermore, they are utilizing uSonar's proprietary corporate attribute "Story" to create more effective lists of new prospective leads.
Additionally, to ensure sales representatives can quickly verify corporate information while on the go, they implemented the corporate information and business card management app "mSonar." This has strengthened the digital management and sharing of business card information, while also streamlining information gathering and credit checks prior to client visits.

Building a Corporate Data Utilization Infrastructure and Improving Operational Efficiency
By resolving approximately 10,000 duplicate corporate records in Salesforce, the company established a foundation for corporate data utilization to drive data-driven initiatives. Consequently, the accuracy of management analysis using Tableau has also improved.
As a result, all management meetings are now conducted using Tableau, which has reduced the man-hours required for creating meeting materials and accelerated the decision-making process.

Streamlining Prospect List Creation and Improving Targeting Accuracy
The construction of a corporate data utilization infrastructure and the use of uSonar's unique corporate attributes have significantly improved sales targeting accuracy and drastically reduced the man-hours required to create new prospect lists.
This has established a system that allows sales representatives to approach targets more reliably and quickly.

Streamlining Information Gathering with mSonar
The use of mSonar, which allows for free mobile searching of 8.2 million corporate records, has streamlined information gathering.
Because it allows for easy searching of basic corporate information, as well as news and credit data, it is also being used to grasp corporate information prior to business negotiations.

・List of Case Studies: https://usonar.co.jp/case/

Mitsubishi Real Estate Services Co., Ltd. is a comprehensive real estate consultant that provides a wide range of services to corporate clients, including real estate brokerage, leasing, and appraisal, as a member of the Mitsubishi Estate Group.
Under the brand banner of "Value Bridge," they offer a diverse menu of services to meet all needs, providing a one-stop solution. They contribute to maximizing the value and optimizing the utilization of their clients' valuable real estate assets.

Website URL: https://www.mecyes.co.jp

Contact for Inquiries:
uSonar Co., Ltd. Public Relations (Hiyama, Sawada)
Email: ir@usonar.co.jp