Product News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce the publication of a new case study featuring Mitsubishi Real Estate Services Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Shuichi Shimizu; hereinafter "Mitsubishi Real Estate Services").
In this case study, we interviewed Mr. Daisuke Uchida, Deputy General Manager of the Digital Strategy Department and Manager of the CRM Promotion Division at Mitsubishi Real Estate Services, who won the "Salesforce Japan User Group Champion Award 2024," regarding how they utilized uSonar to accelerate their data-driven management.
Background of uSonar Implementation
Mitsubishi Real Estate Services is a company that provides real estate solutions, including brokerage, leasing, and appraisal services.
The company has been promoting data-driven management to improve sales win rates and the accuracy of management decisions. However, their conventional sales methods faced the following challenges:
- Over 10,000 duplicate records within Salesforce, leading to sales conflicts.
- Risks of incorrect decision-making due to low accuracy in management analysis via Tableau.
- Difficulty in company-wide data utilization due to information being managed individually by sales representatives.
To resolve these issues, they implemented uSonar, which enables seamless integration with Salesforce and the normalization of corporate data. This allowed them to visualize relationships between headquarters, branches, and group companies, facilitating data integration, management, and improved sales efficiency.
Furthermore, they are utilizing uSonar's proprietary corporate attribute, "Story," to create more effective lists of prospective leads.
Additionally, to ensure sales representatives can quickly verify corporate information while on the go, they implemented the corporate information and business card management app "mSonar." This has strengthened the digital management and sharing of business card information, while also streamlining pre-visit research and credit checks.
Benefits of uSonar Implementation
By resolving approximately 10,000 duplicate corporate records in Salesforce, the company established a foundation for corporate data utilization to drive data-driven operations. Consequently, the accuracy of management analysis using Tableau has also improved.
As a result, management meetings are now conducted entirely using Tableau, which has reduced the man-hours required for creating meeting materials and accelerated the decision-making process.
The construction of a corporate data foundation and the utilization of uSonar's unique corporate attributes have significantly improved sales targeting accuracy and drastically reduced the man-hours required to create new prospect lists.
This has established a system that allows sales representatives to approach targets more reliably and quickly.
By utilizing mSonar, which allows for free mobile access to 8.2 million corporate records, the company has streamlined its information-gathering processes.
Because it allows for easy searching of basic corporate information, as well as news and credit data, it is also being used to grasp corporate details prior to business negotiations.
Learn More
・List of Case Studies: https://usonar.co.jp/case/
About Mitsubishi Real Estate Services Co., Ltd.
Mitsubishi Real Estate Services Co., Ltd. is a comprehensive real estate consultant that provides a wide range of services to corporate clients, including real estate brokerage, leasing, and appraisal, as a member of the Mitsubishi Estate Group.
Under the brand banner of "Value Bridge," the company offers a diverse menu of services to meet all needs, providing them in a one-stop format. They contribute to maximizing the value and optimizing the utilization of their customers' valuable real estate assets.
Website URL: https://www.mecyes.co.jp
Contact for Inquiries:
uSonar Co., Ltd. Public Relations (Hiyama, Sawada)
Email: ir@usonar.co.jp
