uSonar Publishes Case Study on Mitsubishi Real Estate Services
Resolving 10,000 Data Duplicates and Achieving Data-Driven Operations with Salesforce, Tableau, and uSonar

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce the publication of a new case study featuring Mitsubishi Real Estate Services Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Shuichi Shimizu; hereinafter "Mitsubishi Real Estate Services").
In this case study, we interviewed Mr. Daisuke Uchida, Deputy General Manager of the Digital Strategy Department and Manager of the CRM Promotion Section at Mitsubishi Real Estate Services—who won the "Salesforce Japan User Group Champion Award 2024"—about how they utilized uSonar to accelerate their data-driven management.

Mitsubishi Real Estate Services is a comprehensive real estate consultant providing brokerage, leasing, and appraisal services.
The company has been promoting data-driven management to improve sales win rates and the accuracy of management decisions. However, their previous sales methods faced the following challenges:

• Over 10,000 duplicate records within Salesforce, leading to sales conflicts.
• Risks of incorrect decision-making due to low accuracy in management analysis via Tableau.
• Difficulty in company-wide data utilization due to information being managed individually by sales representatives.

To resolve these issues, the company implemented uSonar, which enables seamless integration with Salesforce and the normalization of corporate data. This allowed them to visualize relationships between headquarters, branches, and group companies, facilitating data integration, management, and improved sales efficiency.
Furthermore, they are utilizing uSonar's proprietary corporate attribute data, "Interest Sign," to create more effective lists of prospective clients.
Additionally, to ensure sales representatives can quickly verify corporate information while on the go, they introduced the corporate information and business card management app "mSonar." This has strengthened the digital management and sharing of business card information while streamlining information gathering and credit checks before client visits.

〈Building a Corporate Data Foundation and Improving Operational Efficiency〉
By resolving approximately 10,000 duplicate corporate records in Salesforce, the company established a foundation for utilizing corporate data to drive data-driven initiatives. Consequently, the accuracy of management analysis using Tableau has improved.
As a result, management meetings are now conducted entirely using Tableau, which has reduced the man-hours required for preparing meeting materials and accelerated the decision-making process.

〈Streamlining Prospect List Creation and Improving Targeting Accuracy〉
The establishment of a corporate data foundation and the use of uSonar's proprietary corporate attributes have significantly improved sales targeting accuracy and drastically reduced the man-hours required to create new prospect lists.
This has enabled a system where sales representatives can approach targets more reliably and quickly.

〈Streamlining Information Gathering with mSonar〉
The use of mSonar, which allows for the mobile search of 8.2 million corporate records, has streamlined information gathering.
Because it allows for easy access to basic corporate information, as well as news and credit data, it is also being used to research companies prior to business negotiations.

・List of Case Studies: https://usonar.co.jp/case/

Mitsubishi Real Estate Services Co., Ltd. is a comprehensive real estate consultant that provides a wide range of services, including real estate brokerage, leasing, and appraisal for corporate clients as a member of the Mitsubishi Estate Group.
Under the brand "Value Bridge," the company offers a diverse menu of services to meet all needs through a one-stop approach, contributing to the maximization of value and optimal utilization of clients' valuable real estate assets.

Website URL: https://www.mecyes.co.jp

Contact for Inquiries:
uSonar Co., Ltd. Public Relations (Hiyama, Sawada)
Email: ir@usonar.co.jp