uSonar Publishes a Case Study on Mitsubishi Real Estate Services Co., Ltd.
Resolving 10,000 Data Duplicates and Achieving Data-Driven Operations with Salesforce, Tableau, and uSonar

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce the publication of a new case study featuring Mitsubishi Real Estate Services Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Shuichi Shimizu; hereinafter "Mitsubishi Real Estate Services").
In this case study, we interviewed Mr. Daisuke Uchida, Deputy General Manager of the Digital Strategy Department and Manager of the CRM Promotion Division at Mitsubishi Real Estate Services, who won the "Salesforce Japan User Group Champion Award 2024," regarding how they accelerated data-driven management using uSonar.

Mitsubishi Real Estate Services is a comprehensive real estate consultant providing solutions such as brokerage, leasing, and appraisal services.
The company has been promoting data-driven management to improve sales win rates and the accuracy of management decisions. However, their previous sales methods faced the following challenges:

• Over 10,000 duplicate records within Salesforce, leading to sales conflicts.
• Low accuracy in management analysis via Tableau, posing a risk of incorrect decision-making.
• Difficulty in company-wide data utilization due to information being managed individually by sales representatives.

To resolve these issues, they implemented uSonar, which enables seamless integration with Salesforce and the normalization of corporate data. By visualizing the relationships between headquarters, branches, and group companies, they successfully integrated and managed data while improving sales efficiency.
Furthermore, to create more effective lists of prospective leads, they utilized uSonar's proprietary corporate attribute feature, "Story."
Additionally, to ensure sales representatives can quickly access corporate information while on the go, they introduced the corporate information and business card management app "mSonar." This strengthened the digital management and sharing of business card information while streamlining pre-visit research and credit checks.

(Building a Corporate Data Foundation and Improving Operational Efficiency)
By resolving approximately 10,000 duplicate corporate records in Salesforce, the company established a foundation for data-driven operations. Consequently, the accuracy of management analysis using Tableau has improved.
As a result, management meetings are now conducted entirely using Tableau, which has reduced the man-hours required for creating meeting materials and accelerated the decision-making process.

(Streamlining Prospect List Creation and Improving Targeting Accuracy)
The establishment of a corporate data foundation and the use of uSonar's proprietary corporate attributes have significantly improved sales targeting accuracy and drastically reduced the man-hours required to create new prospect lists.
This has enabled the sales team to approach targets more reliably and efficiently.

(Streamlining Information Gathering with mSonar)
By utilizing mSonar, which allows for free mobile access to 8.2 million corporate records, the company has streamlined its information-gathering processes.
Because it allows for easy searching of basic corporate information, news, and credit data, it is also being used to research companies prior to business meetings.

・List of Case Studies: https://usonar.co.jp/case/

Mitsubishi Real Estate Services Co., Ltd. is a comprehensive real estate consultant that provides a wide range of services, including brokerage, leasing, and appraisal, to corporate clients as a member of the Mitsubishi Estate Group.
Under the brand banner of "Value Bridge," the company offers a diverse menu of services to meet all needs, providing a one-stop solution. They contribute to maximizing the value and optimizing the utilization of their clients' valuable real estate assets.

Website URL: https://www.mecyes.co.jp

Contact for Inquiries:
uSonar Co., Ltd. Public Relations (Hiyama/Sawada)
Email: ir@usonar.co.jp