uSonar Publishes Interview on Corporate Data Utilization at Sakura Color Products Corp.
—Achieving Seamless System Integration of Customer Data with kintone and uSonar—

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce the publication of a new case study featuring Sakura Color Products Corp.
In this case study, the company discusses how the combined implementation of the cloud-based business management platform "kintone," provided by Cybozu, Inc., and uSonar's corporate data service has significantly advanced their sales and marketing DX.

・View the full list of case studies here: https://usonar.co.jp/case/

Founded in 1921, Sakura Color Products Corp. is a comprehensive stationery manufacturer that handles a wide range of products, including art supplies, school supplies, writing instruments, and office supplies, both domestically and internationally.
The company's marketing and sales departments have been working to build and utilize a business environment conducive to digital marketing and data utilization.
Previously, different codes were assigned and managed for the same corporate customer data across various systems, which hindered data utilization and resulted in a heavy manual input burden.
To resolve these issues, the Digital Strategy Section of the Marketing Department decided to migrate to a new SFA/CRM while simultaneously implementing uSonar's corporate database service. They anticipated that the coding system of uSonar's corporate database (LBC Code) would function as a common code to link corporate customer data across disparate systems.
Kengo Okada, Manager of the Digital Strategy Section, stated, "We selected a service that provides constant connectivity and automatic data maintenance, rather than just a one-time master code assignment."
Furthermore, to move beyond defensive data maintenance and enable proactive data utilization, they also introduced "mSonar," a smartphone app that allows sales representatives to instantly check corporate and business card information while on the go.

• uSonar assigns common codes to corporate customer data across different systems, enabling centralized management and accumulation of customer data (eliminating data silos).
• Eliminated data duplication within the SFA/CRM, achieving a 40% reduction in data volume.
• Reduced the time required for data linking to nearly zero, achieving approximately 15 times faster processing speed.
• Increased business card data accumulation by 5 times through the use of mSonar, eliminating the need for maintenance for email marketing and significantly enhancing efficiency.

Sakura Color Products Corp. is a long-established comprehensive stationery manufacturer headquartered in Morinomiya, Osaka.
Founded in 1921 (Taisho 10), the company celebrated its 104th anniversary this year.
To date, Sakura Color Products Corp. has contributed to education and culture by providing the highest quality products, growing alongside the prosperity of the nation.
Representative products include "Cray-Pas®" (1925), "Matte Watercolor®" (1950), the name-writing pen "My-Name®" (1969), "Coupy-Pencil®" (1973), the water-based ink sign pen "Pigma®" (1982), and the water-based pigment gel ink ballpoint pen "Ball Sign®" (1984).
Having been loved by many for generations through the Taisho, Showa, and Heisei eras, Sakura Color Products Corp. continues to contribute to education and culture through "colors" with "heart" in the Reiwa era, supporting a colorful life for everyone.

Website URL: https://www.craypas.co.jp/

Contact Information for Inquiries
uSonar Co., Ltd. Public Relations (Hiyama, Sawada)
Email: ir@usonar.co.jp