uSonar Publishes Case Study on Corporate Data Utilization at Sakura Color Products Corp.
—Successful System Integration of Customer Data via kintone and uSonar—

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce the publication of a new case study featuring Sakura Color Products Corp.
In this case study, the company discusses how the combined implementation of the cloud-based business management platform "kintone," provided by Cybozu, Inc., and uSonar's corporate data service has significantly advanced their sales and marketing DX.

・List of Case Studies: https://usonar.co.jp/case/

Founded in 1921, Sakura Color Products Corp. is a comprehensive stationery manufacturer that handles a wide range of products, including art supplies, school supplies, writing instruments, and office supplies, both domestically and internationally.
The company's marketing and sales departments have been working to build and utilize a business environment conducive to digital marketing and data utilization.
Previously, different systems assigned unique codes to the same corporate customer data, which hindered data utilization and resulted in a heavy manual input burden for staff.
To resolve these issues, the Digital Strategy Section of the Marketing Department decided to migrate to a new SFA/CRM while simultaneously implementing uSonar's corporate database service. They anticipated that the coding system of uSonar's corporate database (LBC Code) would function as a common code to link corporate customer data across disparate systems.
Kengo Okada, Manager of the Digital Strategy Section, stated, "We selected a service that provides constant connectivity and automatic data maintenance with common code assignment, rather than a one-time master code assignment."
Furthermore, to move beyond defensive data maintenance toward proactive data utilization, they also implemented "mSonar," a smartphone application that allows sales representatives to instantly check corporate and business card information while on the go.

• uSonar assigns common codes to corporate customer data across different systems, enabling centralized management and accumulation of customer data (eliminating data fragmentation).
• Eliminated data duplication within the SFA/CRM, achieving a 40% reduction in data volume.
• Reduced the time required for data linking to nearly zero, resulting in an approximately 15-fold increase in speed.
• Increased business card data accumulation by 5 times through the use of mSonar, eliminating the need for maintenance for email marketing and significantly enhancing its effectiveness.

Sakura Color Products Corp. is a long-established comprehensive stationery manufacturer headquartered in Morinomiya, Osaka.
Founded in 1921 (Taisho 10), the company celebrates its 104th anniversary this year.
Sakura Color Products has contributed to education and culture by providing the highest quality products, growing alongside the nation's prosperity.
Representative products include "Cray-Pas®" (1925), "Matte Watercolor®" (1950), the name-labeling pen "My Name®" (1969), "Cray-Pas®" (1973), the water-based ink sign pen "Pigma®" (1982), and the water-based pigment gel ink ballpoint pen "Ball Sign®" (1984).
Having been loved by many throughout the Taisho, Showa, and Heisei eras, Sakura Color Products continues to contribute to education and culture through "colors" that carry "heart," supporting a vibrant life for everyone in the Reiwa era as well.

Website URL: https://www.craypas.co.jp/

Contact Information for Inquiries
uSonar Co., Ltd. Public Relations (Hiyama, Sawada)
Email: ir@usonar.co.jp