Corporate News
— An Innovative Solution for Visualizing High-Potential Companies to Support B2B Sales and Marketing —
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") has integrated 2nd Party intent data from "IT Trend," operated by Innovation & Co. (Headquarters: Shibuya-ku, Tokyo; President: Kazuma Saito), a group company of Innovation Co., Ltd. (TSE Growth: 3970), and "ITmedia," an IT information portal operated by ITmedia Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Toshiki Otsuki; TSE Prime: 2148), into its business strategy platform, PLANSonar1.
Background and Purpose of the Integration
In recent years, while corporate DX initiatives have accelerated, the evaluation and adoption processes for IT products and services have become increasingly sophisticated and complex. To ensure companies receive valuable proposals at the "optimal timing," it is essential to utilize intent data that allows for a multifaceted understanding of their evaluation phases and investment appetite.
Through the provision of the PLANSonar business strategy platform, uSonar has supported the data integration, marketing, and sales activities necessary for companies to advance their DX. By integrating new 2nd Party intent data from "IT Trend" and "ITmedia," uSonar has established a mechanism to more clearly capture the actual evaluation status of companies, enabling further optimization of proposal timing.
This integration, combined with existing data already available in PLANSonar—such as the 1st Party intent data "Live Access"2, 3rd Party intent data "Interest Signal"3, and expanded intent data "Interest Sign"4—will provide a comprehensive data utilization foundation that enables more multifaceted and precise identification of corporate evaluation intent and needs, thereby facilitating DX advancement.
Overview of Intent Data Integrated into PLANSonar
- 1st Party Data: Live Access
- 2nd Party Data: IT Trend & ITmedia
- 3rd Party Data: Interest Signals
- Extended Intent Data: Interest Sign
• Visualizes access history and on-site behavior for each company in real-time using uSonar's proprietary tracking technology.
• Enables a detailed understanding of user trends on corporate websites and landing pages, allowing for precise target analysis.
• Leverage browsing data for IT products and technical information to visualize interest in IT products and services from multiple perspectives.
• Accurately identify corporate IT investment intent.
• Identify keyword search trends on external media to understand latent needs and the latest market trends.
• Support strategic approaches based on market shifts and the competitive landscape.
• AI-extended intent data covering approximately 1 million companies, including small and medium-sized enterprises.
• Generate high-precision target company lists by utilizing interest signals and regional IP data.
* Department-Specific Intent Data: IDoid (Planned)
• Identify and segment data by corporate department or location (e.g., headquarters, branches, factories, departments).
• Details will be announced upon official release, further driving data accuracy improvements within PLANSonar.
How to Utilize the Corporate Strategy Platform PLANSonar
- Clarification of Targets
Dynamically generate lists of target companies with high purchasing intent on PLANSonar. Streamline sales activities by instantly sharing high-priority companies with sales representatives.
- Approaching Potential Customers
Visualize the behavior and needs of target companies in real time. Provide data in a format that facilitates easy management of outreach to potential customers via the PLANSonar dashboard.
- Registration, Attribute Assignment, and Analysis of Acquired Leads
Assign detected needs to lead information acquired through trade shows or document requests, and analyze them alongside attribute data. This allows you to determine the optimal timing for priority outreach.
- Nurturing of Promising Prospects
Utilize various corporate attribute data with PLANSonar to achieve seamless data integration with Marketing Automation (MA) tools and CRM systems. We provide an environment that enables efficient and smooth identification of promising prospects, campaign design, and nurturing activities.
- Efficient Sales Activities
Since corporate needs can be extracted by linking them to business card information, sales representatives can formulate concrete outreach strategies. This realizes streamlined sales activities and improves the probability of converting leads into business negotiations.
- Early Detection of Churn-Risk Customers
Identify potential churn-risk groups that show interest in competitor products or services—signals often missed by relying solely on CS activities or company Web site visit history. This enables the understanding of hidden needs and supports early risk mitigation.
*1: PLANSonar is an innovative platform that allows for the centralized management of corporate strategy from planning to execution. In today's business environment where rapid decision-making is required, PLANSonar serves as a next-generation strategic tool, providing powerful support to strategy and marketing professionals.
https://usonar.co.jp/content/plansonar/
*2: Live Access identifies visiting companies from their corporate IP addresses and displays them in PLANSonar or appends them to Google Analytics. Since it can identify industry and employee count in addition to company names, it can be used for verifying the effectiveness of LPs and advertisements, or for utilizing visiting companies as sales lists.
*3: Interest Signal is an intent data service that collects and analyzes data from approximately 8,000 sites, including ad delivery results and 3rd Party data from partner companies, to identify companies interested in specific keywords.
*4: Interest Sign is Japan's first intent data service that uses AI to expand upon Interest Signal—which identifies companies interested in specific keywords—by incorporating regional and corporate attribute data. (Japan's First: Based on our internal research of domestic intent data services as of 2024/12/15)
■ About Innovation & Co., Ltd.
Innovation & Co., Ltd. has been providing services specialized in the B2B sales and marketing fields with the mission of "Transforming 'Work' to create a society where organizations and individuals can grow." By leveraging the strengths in "Sales" and "Marketing" cultivated since the founding of our parent company, Innovation, Inc., and combining them with "Technology," we aim to bring innovation to the way Japan works.
Location : 3F TOKYU REIT Shibuya R Building, 3-10-13 Shibuya, Shibuya-ku, Tokyo
Established : September 2, 2019
President and Representative Director : Kazuma Saito
Business Description : B2B-focused Sales and Marketing Support Services
1 Online Media Business
2 IT Solutions Business
URL : https://www.innovation.co.jp/
About Innovation Co., Ltd.
Location : 3F TOKYU REIT Shibuya R Building, 3-10-13 Shibuya, Shibuya-ku, Tokyo
Established : December 14, 2000
President and Representative Director : Naoto Tomita
URL : https://www.innovation.co.jp/
About ITmedia Inc.
An internet-exclusive media company that provides information and services centered on technology-related fields. It is utilized by approximately 50 million unique browsers per month. The company operates numerous websites tailored to specific targets, including the comprehensive IT information portal ITmedia. It provides specialized content in various fields, focusing primarily on IT and its adjacent sectors.
Location : 3-12 Kioicho, Chiyoda-ku, Tokyo
Established : December 1999
President and Representative Director : Toshiki Otsuki
Business Description : Internet Media Business
URL : https://corp.itmedia.co.jp/
Contact Information
uSonar Co., Ltd. Public Relations (Hiyama, Sawada)
Email: ir@usonar.co.jp
