Product News
— An Innovative Solution for Visualizing "High-Potential Companies" to Support B2B Sales and Marketing —
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") has newly integrated 2nd Party intent data from "IT Trend," an IT product comparison site operated by Innovation & Co. (Headquarters: Shibuya-ku, Tokyo; President: Kazuma Saito), a group company of Innovation Co., Ltd. (TSE Growth: 3970), and "ITmedia," an IT information portal operated by ITmedia Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Toshiki Otsuki; TSE Prime: 2148), into its business strategy platform, PLANSonar1.
Background and Purpose of the Integration
In recent years, as corporate DX initiatives have accelerated, the process of evaluating and adopting IT products and services has become increasingly sophisticated and complex. To ensure companies receive valuable proposals at the "optimal timing," it is essential to utilize intent data that allows for a multifaceted understanding of their evaluation phases and investment appetite.
uSonar has been supporting the data integration, marketing, and sales activities necessary for corporate DX through the provision of its business strategy platform, PLANSonar. By integrating 2nd Party intent data from "IT Trend" and "ITmedia," we have realized a mechanism that more clearly captures the actual evaluation status of companies, enabling further optimization of proposal timing.
This integration, combined with existing data already available in PLANSonar—such as 1st Party intent data "Live Access"2, 3rd Party intent data "Interest Signal"3, and extended intent data "Interest Sign"4—allows for a more multifaceted and precise understanding of corporate evaluation intent and needs. We will continue to provide a comprehensive data utilization infrastructure that contributes to the advancement of DX.
Overview of Intent Data Integrated into PLANSonar
- 1st Party Data: Live Access
- 2nd Party Data: IT Trend / ITmedia
- 3rd Party Data: Interest Signals
- Extended Intent Data: Interest Sign
• Visualize access history and on-site behavior for each company in real time using uSonar's proprietary tracking technology.
• Gain a detailed understanding of user behavior on your company's website and landing pages, enabling precise target analysis.
• Leverage browsing data for IT products and technical information to visualize interest in IT products and services from multiple perspectives.
• Accurately grasp corporate IT investment intent.
• Identify keyword search trends on external media, as well as latent needs and the latest market trends.
• Support strategic approaches based on market changes and the competitive landscape.
• AI-enhanced intent data expanded to cover approximately 1 million companies, including small and medium-sized enterprises.
• Generate high-precision target company lists by utilizing interest signals and regional IP data.
* Department-Level Intent Data: IDoid (Planned)
• Identify and segment data by corporate department or location (e.g., headquarters, branches, factories, departments).
• Further details will be announced upon official release, driving even greater data accuracy within PLANSonar.
How to Utilize the Corporate Strategy Platform PLANSonar
- Clarification of Targets
Dynamically create lists of target companies with high purchasing intent on PLANSonar. Streamline sales activities by instantly sharing high-priority companies with sales representatives.
- Approaching Potential Customers
Visualize the behavior and needs of target companies in real time. PLANSonar provides a dashboard that makes it easy to manage your approach to potential customers.
- Registration, Attribute Assignment, and Analysis of Acquired Leads
Assign detected needs to lead information acquired through trade shows or document requests, and analyze it alongside attribute data. This allows you to determine the optimal timing for priority outreach.
- Nurturing Promising Prospects
Utilize various corporate attribute data within PLANSonar to achieve seamless data integration with Marketing Automation (MA) tools and CRM systems. We provide an environment that enables efficient and smooth identification of promising prospects, campaign design, and nurturing activities.
- Efficient Sales Activities
Because corporate needs can be extracted and linked to business card information, sales representatives can develop concrete outreach strategies. This enables streamlined sales activities and increases the probability of converting leads into business negotiations.
- Early Detection of Churn Risk
Identify potential churn candidates who show interest in competitor products or services—signals often missed by relying solely on CS activities or your own Web site visit history. We enable the understanding of hidden needs and support proactive risk management.
*1: PLANSonar is an innovative platform that allows for the centralized management of corporate strategy, from planning to execution. In today's business environment, where rapid decision-making is essential, PLANSonar serves as a next-generation strategic tool, providing powerful support to strategy and marketing professionals.
https://usonar.co.jp/content/plansonar/
*2: Live Access identifies visiting companies based on their corporate IP addresses and displays them in PLANSonar or appends them to Google Analytics. Since it can identify not only company names but also industry types and employee counts, it can be used to verify the effectiveness of landing pages and advertisements, or to utilize visiting companies as sales lists.
*3: Interest Signal is an intent data service that collects and analyzes data from approximately 8,000 sites, including ad delivery results and 3rd-party data from partner companies, to identify companies interested in specific keywords.
*4: Interest Sign is Japan's first intent data service that uses AI to expand upon Interest Signal—which identifies companies interested in specific keywords—by incorporating regional and corporate attribute data. (Japan's first: Based on our internal research of domestic intent data services as of December 15, 2024)
About Innovation & Co., Ltd.
Innovation & Co., Ltd. provides specialized services in the fields of B2B sales and marketing, driven by the mission to "Transform the Way We Work and Create a Society Where Organizations and Individuals Can Grow." By leveraging the strengths in sales and marketing cultivated since the founding of our parent company, Innovation, Inc., combined with advanced technology, we aim to bring innovation to the way Japan works.
Location: TOKYU REIT Shibuya R Building 3F, 3-10-13 Shibuya, Shibuya-ku, Tokyo
Established: September 2, 2019
President and Representative Director: Kazuma Saito
Business Description: Sales and marketing support services specialized for B2B
1. Online Media Business
2. IT Solutions Business
URL: https://www.innovation.co.jp/
About Innovation, Inc.
Location: TOKYU REIT Shibuya R Building 3F, 3-10-13 Shibuya, Shibuya-ku, Tokyo
Established: December 14, 2000
President and Representative Director: Naoto Tomita
URL: https://www.innovation.co.jp/
About ITmedia Inc.
ITmedia Inc. is an internet-native media company that provides information and services centered on technology-related fields. It is utilized by approximately 50 million unique browsers per month. The company operates numerous websites tailored to specific target audiences, including the comprehensive IT information portal "ITmedia." It provides specialized content across various fields, with a focus on IT and its adjacent sectors.
Location: 3-12 Kioicho, Chiyoda-ku, Tokyo
Established: December 1999
President and Representative Director: Toshiki Otsuki
Business Description: Internet Media Business
URL: https://corp.itmedia.co.jp/
Contact Information for This Inquiry
Public Relations, uSonar Co., Ltd. (Hiyama / Sawada)
Email: ir@usonar.co.jp
