Corporate News
— An Innovative Solution for Visualizing High-Potential Prospects to Support B2B Sales and Marketing —
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") has integrated 2nd Party intent data into its business strategy platform, PLANSonar*1. This data is sourced from the IT product comparison site "IT Trend," operated by Innovation & Co. (Headquarters: Shibuya-ku, Tokyo; President: Kazuma Saito), a group company of Innovation Co., Ltd. (TSE Growth, Securities Code: 3970), and the comprehensive IT information portal "ITmedia," operated by ITmedia Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Toshiki Otsuki; TSE Prime, Securities Code: 2148).
Background and Purpose of the Integration
In recent years, while corporate DX initiatives have accelerated, the process of evaluating and adopting IT products and services has become increasingly sophisticated and complex. To ensure that companies receive valuable proposals at the "optimal timing," it is essential to utilize intent data that allows for a multifaceted understanding of evaluation phases and investment intent.
uSonar has supported the data integration, marketing, and sales activities necessary for companies to promote DX through the provision of the corporate strategy platform, PLANSonar. By newly integrating with 2nd Party intent data from IT Trend and ITmedia, we have realized a mechanism that more clearly captures the actual consideration status of companies, enabling the optimization of proposal timing.
With this, by combining information such as the 1st Party intent data Live Access *2, 3rd Party intent data Interest Signal *3, and extended intent data Interest Sign *4 already equipped in PLANSonar, we will provide a comprehensive data utilization infrastructure that helps grasp corporate consideration intent and needs more multi-dimensionally and precisely to promote DX.
Overview of Intent Data Equipped in PLANSonar
- 1st Party Data: Live Access
- 2nd Party Data: IT Trend and ITmedia
- 3rd Party Data: Interest Signal
- Extended Intent Data: Interest Sign
・ Visualizes Access History and On-Site Behavior for Each Company in Real-Time Using uSonar's Proprietary Tracking Technology.
・ Enables Precise Target Analysis by Grasping User Trends on Your Company's Web Site and Landing Pages in Detail.
・ Utilizes Browsing Data for IT Products and Technical Information to Visualize Interest in IT Products and Services from Multiple Perspectives.
・ Grasps Corporate IT Investment Intent More Accurately.
・ Grasps Keyword Search Trends on External Media, Latent Needs, and the Latest Trends.
・ Supports Strategic Approaches Based on Market Changes and the Competitive Environment.
・ AI-Enhanced Intent Data Expanded to Approximately 1 Million Companies, Including Small and Medium-Sized Enterprises.
・ Generate High-Precision Target Company Lists by Leveraging Interest Sign and Regional IP Data.
* Department-Specific Intent Data: IDoid (Planned)
・ Identify and Segment Data by Corporate Departments and Locations (e.g., Headquarters, Branches, Factories, and Specific Departments).
・ Details Will Be Announced Upon the Official Release, Further Driving Data Accuracy Improvements in PLANSonar.
How to Utilize PLANSonar, the Corporate Strategy Platform
- Clarification of Targets
Dynamically generate lists of target companies with high purchasing intent within PLANSonar. By instantly sharing high-priority companies with sales representatives, we streamline sales activities.
- Approaching Potential Customers
Visualize the behavior and needs of target companies in real time. We provide a dashboard within PLANSonar that makes it easy to manage the status of approaches to potential customers.
- Lead Registration, Attribute Assignment, and Analysis
Assign detected needs to lead information acquired through trade shows or document requests, and analyze them alongside attribute data. This allows you to determine the optimal timing for priority approaches.
- Nurturing Promising Prospects
Leverage various corporate attribute data within PLANSonar to achieve seamless data integration with Marketing Automation (MA) tools and CRM systems. We provide an environment that enables efficient and smooth identification of promising prospects, campaign design, and nurturing activities.
- Efficient Sales Activities
Since corporate needs can be extracted by linking them to business card information, sales representatives can formulate concrete approach strategies. This realizes streamlined sales activities and increases the probability of converting leads into business negotiations.
- Early Detection of Churn Risk
Identify potential churn candidates who show interest in competitor products or services—signals often missed by relying solely on CS activities or company Web site visit history. We enable the understanding of hidden needs and support early risk mitigation.
*1: PLANSonar is an innovative platform that allows for the centralized management of corporate management strategies, from planning to execution. In today's business environment, where rapid decision-making is essential, PLANSonar serves as a next-generation strategic tool, providing powerful support to strategy and marketing professionals.
https://usonar.co.jp/content/plansonar/
*2: Live Access identifies visiting companies based on their IP addresses and displays this information in PLANSonar or integrates it with Google Analytics. Since it can identify details such as company name, industry, and number of employees, it can be used to verify the effectiveness of LPs and advertisements, or to utilize visiting companies as sales leads.
*3: Interest Signal is an intent data service that collects and analyzes data from approximately 8,000 websites, including ad delivery results and 3rd Party data from partner companies, to identify companies interested in specific keywords.
*4: Interest Sign is Japan's first intent data service that uses AI to expand upon Interest Signal—which identifies companies interested in specific keywords—by incorporating regional and corporate attribute data. (Japan's first: Based on our own research of domestic intent data services as of 2024/12/15)
About Innovation & Co., Ltd.
Innovation & Co., Ltd. has been providing services specialized in the B2B sales and marketing fields with the mission of "Transforming 'Work' to create a society where organizations and individuals can grow." Leveraging the strengths in "Sales" and "Marketing" cultivated since the founding of our parent company, Innovation, Inc., along with "Technology," we aim to bring innovation to the way Japan works.
Address: 3F TOKYU REIT Shibuya R Building, 3-10-13 Shibuya, Shibuya-ku, Tokyo
Established: September 2, 2019
President and Representative Director: Kazuma Saito
Business Description: Sales and marketing support services specialized in B2B
1. Online Media Business
2. IT Solutions Business
URL: https://www.innovation.co.jp/
About Innovation, Inc.
Address: 3F TOKYU REIT Shibuya R Building, 3-10-13 Shibuya, Shibuya-ku, Tokyo
Established: December 14, 2000
President and Representative Director: Naoto Tomita
URL: https://www.innovation.co.jp/
About ITmedia Inc.
An internet-only media company that provides information and services centered on the technology sector. It is utilized by approximately 50 million unique browsers per month. The company operates numerous websites tailored to specific targets, including the comprehensive IT information portal "ITmedia." It provides specialized content in various fields, focusing primarily on IT and its adjacent areas.
Address: 3-12 Kioicho, Chiyoda-ku, Tokyo
Established: December 1999
President and Representative Director: Toshiki Otsuki
Business Description: Internet Media Business
URL: https://corp.itmedia.co.jp/
Contact Information
Public Relations, uSonar Co., Ltd. (Hiyama, Sawada)
Email: ir@usonar.co.jp
