Company News
— An Innovative Solution for Visualizing "High-Potential Companies" to Support B2B Sales and Marketing —
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") has integrated 2nd Party intent data into its business strategy platform, PLANSonar*1. This data is sourced from the IT product comparison site "IT Trend," operated by Innovation & Co. (Headquarters: Shibuya-ku, Tokyo; President: Kazuma Saito), a group company of Innovation Co., Ltd. (TSE Growth: 3970), as well as from the comprehensive IT information portal "ITmedia," operated by ITmedia Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Toshiki Otsuki; TSE Prime: 2148).
Background and Purpose of the Integration
In recent years, while corporate DX initiatives have accelerated, the evaluation and implementation processes for IT products and services have become increasingly sophisticated and complex. To ensure that companies receive valuable proposals at the "optimal timing," it is essential to utilize intent data that allows for a multifaceted understanding of their consideration phases and investment intent.
uSonar has supported the data integration, marketing, and sales activities necessary for companies to promote DX through the provision of the management strategy platform, PLANSonar. By newly integrating with 2nd Party intent data from IT Trend and ITmedia, we have realized a mechanism that more clearly captures the actual consideration status of companies, enabling the optimization of proposal timing.
With this, by combining information such as the 1st Party intent data Live Access *2, 3rd Party intent data Interest Signal *3, and extended intent data Interest Sign *4 already equipped in PLANSonar, we will provide a comprehensive data utilization platform that helps grasp corporate consideration intent and needs more multi-dimensionally and precisely to promote DX.
Overview of Intent Data Equipped in PLANSonar
- 1st Party Data: Live Access
- 2nd Party Data: IT Trend / ITmedia
- 3rd Party Data: Interest Signal
- Extended Intent Data: Interest Sign
・ Visualize access history and on-site behavior for each company in real-time using uSonar's proprietary tracking technology.
・ Grasp user trends on your own Web site and landing pages in detail, enabling precise target analysis.
・ Utilize browsing data for IT products and technical information to multi-dimensionally visualize interest in IT products and services.
・ Grasp corporate IT investment appetite more accurately.
・ Grasp keyword search trends on external media, latent needs, and the latest trends.
・ Support strategic approaches based on market changes and the competitive environment.
・ AI-augmented Interest Sign data expanded to approximately 1 million companies, including small and medium-sized enterprises.
・ Generate high-precision target company lists by leveraging Interest Sign data and regional IP information.
※ Department-Level Intent Data: IDoid (Planned)
・ Identify and segment data by specific corporate departments and locations (e.g., headquarters, branches, factories, and departments).
・ Details will be announced upon the official release, further driving improvements in data accuracy within PLANSonar.
How to Utilize the Management Strategy Platform PLANSonar
- Clarification of Targets
Dynamically generate lists of target companies with high purchasing intent within PLANSonar. Streamline sales activities by instantly sharing high-priority companies with sales representatives.
- Approaching Potential Customers
Visualize the behavior and needs of target companies in real time. Provide an easy-to-manage interface on the PLANSonar dashboard for tracking approaches to potential customers.
- Registration, Attribute Assignment, and Analysis of Acquired Leads
Assign detected needs to lead information acquired through exhibitions or document requests, and analyze them alongside attribute data. This allows for the identification of optimal timing for priority outreach.
- Nurturing Promising Prospects
Leverage various corporate attribute data within PLANSonar to achieve seamless data integration with Marketing Automation (MA) tools and CRM systems. We provide an environment that enables efficient and smooth identification of promising prospects, campaign design, and nurturing activities.
- Efficient Sales Activities
Since corporate needs can be extracted and linked to business card information, sales representatives can develop concrete approach strategies. This realizes streamlined sales activities and increases the probability of converting leads into business negotiations.
- Early Detection of Churn Risk
Identify potential churn candidates who show interest in competitor products or services—signals often overlooked by CS activities or internal Web site visit history alone. This enables the understanding of hidden needs and supports proactive risk management.
* 1: PLANSonar is an innovative platform that allows for the centralized management of corporate management strategy, from planning to execution. In today's business environment, where rapid decision-making is essential, PLANSonar serves as a next-generation strategic tool, providing powerful support to strategy and marketing professionals.
https://usonar.co.jp/content/plansonar/
* 2: Live Access identifies visiting companies via their corporate IP addresses and displays this information in PLANSonar or integrates it with Google Analytics. Because it can identify details such as industry and number of employees in addition to company names, it can be used to verify the effectiveness of LPs and advertisements, or to utilize visiting companies as sales leads.
* 3: Interest Signal is an intent data service that collects and analyzes data from approximately 8,000 websites, including ad delivery results and 3rd-party data from partner companies, to identify companies interested in specific keywords.
* 4: Interest Sign is Japan's first intent data service that uses AI to expand upon the Interest Signal—which identifies companies interested in specific keywords—by incorporating regional and corporate attribute data. (Japan's first: Based on our own research of domestic intent data services as of 2024/12/15)
■ About Innovation & Co., Ltd.
Innovation & Co., Ltd. has been providing services specialized in B2B sales and marketing with the mission of "Transforming 'Work' to create a society where organizations and individuals can grow." Leveraging the strengths in "Sales" and "Marketing" cultivated since the founding of our parent company, Innovation, Inc., and utilizing "Technology," we aim to bring innovation to the way Japan works.
Address: 3F TOKYU REIT Shibuya R Building, 3-10-13 Shibuya, Shibuya-ku, Tokyo
Established: September 2, 2019
President and Representative Director: Kazuma Saito
Business Description: Sales and marketing support services specialized in B2B
1. Online Media Business
2. IT Solutions Business
URL: https://www.innovation.co.jp/
■ About Innovation, Inc.
Address: 3F TOKYU REIT Shibuya R Building, 3-10-13 Shibuya, Shibuya-ku, Tokyo
Established: December 14, 2000
President and Representative Director: Naoto Tomita
URL: https://www.innovation.co.jp/
■ About ITmedia Inc.
An internet-exclusive media company that provides information and services centered on the technology sector. It is used by approximately 50 million unique browsers per month. The company operates numerous websites tailored to specific targets, including the comprehensive IT information portal "ITmedia." It provides specialized content in various fields, focusing primarily on IT and its adjacent sectors.
Address: 3-12 Kioicho, Chiyoda-ku, Tokyo
Established: December 1999
President and Representative Director: Toshiki Otsuki
Business Description: Internet Media Business
URL: https://corp.itmedia.co.jp/
Contact Information
Public Relations, uSonar Co., Ltd. (Hiyama/Sawada)
Email: ir@usonar.co.jp
