uSonar Publishes Case Study on Improving Sales Efficiency at USEN ICT Solutions
~ Reduced Corporate Data Identification Time by Approximately 3 Hours and New Approach List Creation Time by Approximately 85% ~

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce the publication of an implementation case study featuring the inside sales department of USEN ICT Solutions CORPORATION (Headquarters: Shinagawa-ku, Tokyo; President: Yoichi Aoyagi; hereinafter "USEN ICT Solutions"), a member of the USEN & U-NEXT GROUP.
In this case study, we interviewed Eikichi Kakuya, General Manager of Inside Sales at the company, regarding their utilization of uSonar's corporate database, "LBC," which was implemented to resolve sales conflicts and improve targeting precision.

The inside sales department at USEN ICT Solutions supports corporate revenue growth by driving sales opportunities for field sales teams and promoting customer success. However, in their previous sales operations, data for headquarters and branch offices were not centralized, leading to sales conflicts. This resulted in decreased sales efficiency and feedback from customers regarding multiple sales points of contact.
To resolve these issues, the company implemented uSonar's corporate database, "LBC." By visualizing the relationships between headquarters, branches, and group companies, they integrated and managed data to improve operational efficiency by linking LBC with their proprietary SFA/CRM system. Furthermore, to create more effective lists of new prospects, they are utilizing uSonar's unique corporate attribute data, "Story," and the intent data service "Live Access," which allows for real-time visualization of companies visiting their website.

< Reduced Corporate Identification Time by Approximately 3 Hours, Enabling Faster Sales Follow-ups >
By implementing LBC, the company reduced the time required for corporate identification by approximately 3 hours. This has established a framework for sales representatives to follow up more quickly, maximizing opportunities for business negotiations.

< Reduced New Approach List Creation Time by Approximately 85%, Achieving High-Precision Targeting >
Through targeting utilizing the "Story" attribute of LBC, USEN ICT Solutions has reduced the man-hours required for creating new approach lists by approximately 85%. In addition, this has enabled more precise target selection. Furthermore, by leveraging intent data to strengthen approaches based on website browsing history, the company has contributed to improved closing rates and early detection of churn risks.

It has been over 15 years since we implemented uSonar, and it has dramatically improved the operational efficiency of our inside sales and sales departments. In particular, the integrated management and automation of customer information, such as business card data and behavioral history, have allowed us to dedicate more time to engaging with our customers.
Additionally, by utilizing various data analysis functions, we have gained a deeper understanding of customer behavioral patterns and needs, making this an essential tool for our growth into a data-driven company. uSonar is a powerful partner in our business.

- Breakthroughs in Sales Efficiency Through Data Integration and Intent Utilization
- Reducing the Time Required to Identify Corporate Data by Approximately 3 Hours and Cutting the Man-Hours for Creating New Approach Lists by Approximately One-Seventh -
View Details Here ▶

- View the List of Case Studies Here: https://usonar.co.jp/en/case

As a company responsible for the telecommunications and energy sectors of the USEN & U-NEXT GROUP, USEN ICT Solutions CORPORATION is a multi-service vendor providing network, security, cloud, and SaaS solutions for corporate clients. We support the construction of IT environments and the promotion of digital transformation for companies nationwide, assisting in operational efficiency and business growth. Leveraging our latest technology and flexible responsiveness, we deploy ICT solutions that meet the diverse needs of enterprises.
Site URL: https://usen-ict.co.jp

Inquiries Regarding This Matter:
uSonar Co., Ltd. Public Relations (Hiyama/Sawada)
Email: ir@usonar.co.jp