uSonar Releases Case Study on Improving Sales Efficiency at USEN ICT Solutions
— Reduced Corporate Data Identification Time by Approximately 3 Hours and New Prospect List Creation Time by Approximately 85% —

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce the release of an implementation case study featuring the inside sales department of USEN ICT Solutions CORPORATION (Headquarters: Shinagawa-ku, Tokyo; President: Yoichi Aoyagi; hereinafter "USEN ICT Solutions"), a member of the USEN & U-NEXT GROUP.
In this case study, we interviewed Mr. Eikichi Sumiya, General Manager of Inside Sales at USEN ICT Solutions, regarding their implementation of uSonar's corporate database, "LBC," aimed at resolving sales conflicts and improving targeting precision.

The inside sales department at USEN ICT Solutions supports corporate revenue growth by driving sales opportunities for field sales and promoting customer success. However, in their previous sales operations, data for headquarters and branch offices was not centralized, leading to sales conflicts. This resulted in decreased sales efficiency and feedback from customers regarding sales points of contact.
To resolve these issues, the company implemented uSonar's corporate database, "LBC." By visualizing the relationships between headquarters, branches, and group companies, they integrated and managed data to improve operational efficiency, linking LBC with their proprietary SFA/CRM system. Furthermore, to create more effective lists of new prospects, they are utilizing uSonar's proprietary corporate attributes, "Story," and the intent data service "Live Access," which allows for the real-time visualization of companies visiting their website.

By implementing LBC, we have reduced the time required for corporate identification by approximately 3 hours. This has enabled our sales team to establish a more responsive follow-up system, maximizing opportunities for business negotiations.

By utilizing targeting based on LBC's "Story" attributes, USEN ICT Solutions CORPORATION has reduced the man-hours required to create new approach lists by approximately one-seventh. In addition, we have enabled more precise target selection. Furthermore, by leveraging intent data to strengthen our approach based on website browsing history, we have contributed to improving conversion rates and early detection of churn risks.

It has been over 15 years since we introduced uSonar, and it has dramatically improved the operational efficiency of our inside sales and sales departments. In particular, the integrated management and automation of customer information, such as business card data and behavioral history, have allowed us to dedicate more time to engaging with our customers.
Moreover, by utilizing various data analysis functions, we have gained a deeper understanding of customer behavioral patterns and needs, making this an essential tool for our growth into a data-driven company. uSonar is a powerful partner in our business.

- The Breakthrough for Sales Efficiency Lies in Data Integration and Intent Utilization
- Reducing the Time Required for Corporate Identification by Approximately 3 Hours and the Man-hours for Creating New Approach Lists by Approximately One-Seventh -
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- Click Here for a List of Case Studies: https://usonar.co.jp/case

USEN ICT Solutions CORPORATION is a "Multi-Service Vendor" that provides network, security, cloud, and SaaS solutions for corporate clients, serving as the communications and energy division of the USEN & U-NEXT GROUP. We support IT environment construction and DX promotion for companies nationwide, assisting with operational efficiency and business growth. Leveraging the latest technology and flexible responsiveness, we deploy ICT solutions that meet the diverse needs of enterprises.
Site URL: https://usen-ict.co.jp

Contact Information for This Matter:
uSonar Co., Ltd. Public Relations (Hiyama/Sawada)
Email: ir@usonar.co.jp