uSonar Releases Case Study on USEN ICT Solutions' Sales Efficiency Improvements
~ Reduced Corporate Data Identification Time by Approximately 3 Hours and New Prospect List Creation Time by Approximately 85% ~

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce the release of an implementation case study interview with the inside sales department of USEN ICT Solutions CORPORATION (Headquarters: Shinagawa-ku, Tokyo; President: Yoichi Aoyagi; hereinafter "USEN ICT Solutions"), a member of the USEN & U-NEXT GROUP.
In this case study, we spoke in detail with Mr. Eikichi Sumiya, General Manager of Inside Sales at USEN ICT Solutions, regarding their implementation of uSonar's corporate database, "LBC," to resolve issues with sales conflicts and improve targeting precision.

The inside sales department at USEN ICT Solutions supports corporate revenue growth by driving sales opportunities for field sales teams and promoting customer success. However, in their previous sales operations, data for headquarters and branch offices was not centralized, leading to sales conflicts. This resulted in decreased sales efficiency and feedback from customers regarding multiple sales points of contact.
To resolve these issues, they implemented uSonar's corporate database, "LBC." By visualizing the relationships between headquarters, branches, and group companies, they integrated and managed data to improve operational efficiency by linking LBC with their proprietary SFA/CRM system. Furthermore, to create more effective new prospect lists, they are utilizing uSonar's unique corporate attributes, known as "Story," and the intent data service "Live Access," which allows for real-time visualization of companies visiting their website.

The implementation of LBC reduced the time required for corporate identification by approximately 3 hours. This has enabled the sales team to establish a structure for faster follow-ups, maximizing opportunities for business negotiations.

By utilizing targeting based on LBC's "Story" attributes, USEN ICT Solutions has reduced the workload for creating new prospect lists by approximately 85%. In addition, this has enabled more precise target selection. Furthermore, by leveraging intent data to strengthen approaches based on website browsing history, they have contributed to improved closing rates and the early detection of churn risks.

It has been over 15 years since we implemented uSonar, and it has dramatically improved the operational efficiency of our inside sales and sales departments. In particular, the integrated management and automation of customer information, such as business card data and behavioral history, have allowed us to dedicate more time to engaging with our customers.
Moreover, by utilizing various data analysis functions, we have gained a deeper understanding of customer behavioral patterns and needs, making this an essential tool for our growth as a data-driven company. uSonar is a powerful partner in our business.

- Data Integration and Intent Utilization: The Breakthrough for Sales Efficiency
- Reducing the Time Required to Identify Corporate Data by Approximately 3 Hours and Cutting the Man-Hours for Creating New Approach Lists by Approximately One-Seventh -
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- View the List of Case Studies Here: https://usonar.co.jp/case

USEN ICT Solutions CORPORATION is a multi-service vendor that provides network, security, cloud, and SaaS solutions for corporate clients, serving as the communications and energy division of the USEN & U-NEXT GROUP. The company supports IT infrastructure development and digital transformation (DX) for businesses nationwide, facilitating operational efficiency and business growth. Leveraging the latest technology and flexible responsiveness, the company provides ICT solutions that meet the diverse needs of enterprises.
Site URL: https://usen-ict.co.jp

Inquiries Regarding This Matter:
uSonar Co., Ltd. Public Relations (Hiyama/Sawada)
Email: ir@usonar.co.jp