uSonar Releases New PLANSonar CM Featuring Ryoko Kobayashi as Sales Manager
— Finding High-Potential Prospects with Japan's Largest Extended Intent Data —

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") has released a new CM featuring actor Ryoko Kobayashi as a sales manager.
The CM comically depicts how the new "Interest Signal" and "Interest Sign" features of the corporate strategy platform "PLANSonar" streamline the process of finding sales prospects.
This CM will be aired sequentially on television, in taxis, and on YouTube.

uSonar Co., Ltd. is a data marketing support company established in 1990. In July 2022, the company changed its name from "Landscape" to "uSonar" and launched a CM campaign in October of the same year to communicate its new brand message.
This "PLANSonar: Super Astronomical Telescope" edition is the fifth installment in the series featuring Ryoko Kobayashi as the sales manager.
Ms. Kobayashi gained significant attention this year for her role as "Senior Kubota," Japan's first female lawyer, in the NHK serial television drama "Tora ni Tsubasa." She is also active as the manager of the agricultural-welfare startup "AGRIKO Inc.," making her the perfect CM character for our B2B service provider.

The management strategy platform PLANSonar is built upon LBC, Japan's largest corporate database, providing tools to help companies streamline their market and sales strategies.
We have integrated Japan's first AI-augmented intent data, Interest Sign, and Interest Signal, which allows for the creation of target company lists using custom keywords, into PLANSonar. This enables the identification of high-potential prospects and enhances the efficiency of sales activities.

• Interest Signal: Identify corporate purchasing intent in real time using custom keywords.
• Interest Sign: Augment Interest Signal with AI to generate high-precision target lists based on region and corporate attributes.

For More Information:

• Press Release for Interest Signal and Interest Sign: https://usonar.co.jp/news/20241220_1340.html
• Details on PLANSonar: https://usonar.co.jp/content/plansonar

A rooftop in a business district. A manager and their subordinate are struggling to find sales leads using binoculars.
Sales Manager Kobayashi approaches them and offers a subtle piece of advice: "You are missing out if you only look at corporate IP addresses." The tool she recommends to solve their problem is...

This commercial comically depicts the process of finding high-potential prospects by utilizing Interest Signal and Interest Sign, features of the management strategy platform PLANSonar, which is powered by the latest technology and data.

• Ryoko Kobayashi, 35 years old, born in Tokyo. Affiliated with Sticker.
After debuting as a child actor, she gained prominence as an exclusive model for "Nicola" and was selected as the heroine for the drama "Maou" (TBS).
In recent years, she has appeared in numerous dramas and films, including the NHK serial television novel "Tora ni Tsubasa (Tiger and Wings)."
Alongside her acting career, she has been involved in agriculture since 2014 and founded AGRIKO Co., Ltd. in 2021. She obtained the Ministry of Agriculture, Forestry and Fisheries' "Agriculture-Welfare Collaboration Technical Supporter" certification and operates "AGRIKO FARM," a circular agriculture-welfare collaboration farm that is friendly to both the natural environment and people, while also developing art-related businesses.
Furthermore, she is expanding her professional scope through a parallel career, including appearances on news programs and serving as a radio navigator.
https://sticker-inc.com/artist/Ryoko-Kobayashi/

• Television, Taxi, YouTube, etc.
• CM Video Special Site https://usonar.co.jp/cm-movie.html
• Our YouTube Channel https://www.youtube.com/@uSonar_LBC

※ Largest in Japan in terms of the number of head office and business location data for Japanese companies (Internal research results as of 2024/12/20)

Contact Information for This Matter:
uSonar Co., Ltd. Public Relations (Hiyama/Sawada)
Email: ir@usonar.co.jp