uSonar and Grand Central Form Business Alliance for Intent Data Sales BPO
Launching Cutting-Edge Sales Support Package for Sales DX

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") and Grand Central, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Takumi Kitaguchi; hereinafter "Grand Central") are pleased to announce a business alliance to provide corporate clients with a BPO package plan for sales operations utilizing intent data.
This package plan combines the intent data from "PLANSonar," a business strategy platform provided by uSonar, with the sales promotion expertise of Grand Central, a team of sales professionals including former Keyence employees, to support revenue growth for client sales departments.
Through this partnership, both companies will continue to maximize the value provided to support success in the field of sales DX.

Left: Takumi Kitaguchi, CEO of Grand Central, Inc.
Right: Katsuhito Nagatake, President of uSonar Co., Ltd.

As a cutting-edge sales methodology, corporate sales strategies utilizing intent data are gaining significant attention.
Sales methods leveraging intent data visualize the activities of companies by analyzing web behavioral history, such as visitors to a company's own website or media traffic data, and applying these insights to sales and marketing.
By estimating the intent behind site visits, it becomes possible to approach customers optimally, from new business development to churn prevention.

Intent data sales are attracting attention as a high-impact strategy for increasing revenue, as they allow companies to approach prospects whose "Needs" and "Timing"—two of the essential B-A-N-T (Budget, Authority, Needs, Timing) criteria for B2B sales—are already identified, thereby significantly reducing wasted effort.
However, implementing intent data-driven sales involves numerous hurdles, such as establishing a data infrastructure that integrates with internal systems and securing sales and marketing talent skilled in data utilization. Consequently, many companies consider the approach but decide against it, or withdraw after initial implementation.
To address this, uSonar, which provides precise intent data, and Grand Central, a group of sales professionals, have combined their respective strengths to lower the barriers to entry for intent data sales and have developed a sustainable "Sales Package Plan."

Please Contact Us at alliance@usonar.co.jp

- The Forefront of Sales BPO to Capture Customer Intent: Innovation in Next-Generation Sales Support
- Tuesday, December 17, 14:00 - 15:00
- Registration and Details:
https://grandcentral-eigyo.com/20241217_webinar?utm_source=mail&utm_medium=usonar

PLANSonar is a platform specifically designed to support sales and marketing strategies within corporate management.
Based on Japan's largest corporate database covering 8.2 million locations, it enables precise market targeting, sales promotion, and progress management.
Key features include Account-Based Marketing (ABM) based on intent data, customer data management (correction, enrichment, and updating), promotion management (direct mail, email, and telemarketing), economic information analysis (industry and statistical data), and credit management (risk information, credit scoring, and management of business partners and suppliers).

Click Here for Details on PLANSonar: https://usonar.co.jp/content/plansonar/

A consulting company specializing in the sales domain.
With a mission to "Revolutionize Conventional Sales," they analyze challenges in clients' sales activities and provide solutions ranging from strategic planning and the construction of winning schemes to sales outsourcing.
They also provide DX support for in-house implementation and sales enablement services to ensure long-term adoption, allowing for commitment across various phases of business scaling.

Inquiries Regarding This Matter:
uSonar Co., Ltd. Public Relations (Hiyama / Sawada) Email: ir@usonar.co.jp
Grand Central, Inc. Public Relations (Nakagushi) Email: press@grandcentral.co.jp