uSonar and Grand Central Form Business Alliance for Intent Data Sales BPO
Launching Cutting-Edge Sales Support Package for Sales DX

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") and Grand Central Inc. (Headquarters: Minato-ku, Tokyo; CEO: Takumi Kitaguchi; hereinafter "Grand Central") are pleased to announce a business alliance to provide corporate clients with a BPO package plan for sales outsourcing utilizing intent data.
This package plan combines the intent data from "PLANSonar," a business strategy platform provided by uSonar, with the sales promotion expertise of Grand Central, a team of sales professionals including former Keyence employees, to support revenue growth for client sales departments.
Building on this partnership, both companies will continue to maximize the value provided to support success in the field of sales DX.

Left: Takumi Kitaguchi, CEO of Grand Central Inc.
Right: Katsuhito Nagatake, President of uSonar Co., Ltd.

As a cutting-edge sales methodology, corporate sales strategies leveraging intent data are gaining significant attention.
Sales methods utilizing intent data visualize the activities of companies and other entities based on web behavioral history, such as visitors to one's own website and media traffic data, for use in sales and marketing.
By estimating the intent of website visitors, it becomes possible to implement optimal customer approaches, ranging from new business development to churn prevention.

Intent data-driven sales are attracting attention as a highly effective strategy for increasing revenue, as they allow companies to approach prospects whose 'N' (Needs) and 'T' (Timing) are identified among the BANT (Budget, Authority, Needs, Timing) criteria essential for corporate sales, thereby significantly reducing wasted effort.
However, it is a fact that there are many hurdles to realizing sales driven by intent data, such as establishing a data infrastructure system that can integrate with internal data and securing sales and marketing talent skilled in data utilization. Cases where companies have considered implementation but decided against it, or withdrew after implementation, are frequently observed.
Therefore, uSonar, which can provide precise intent data, and Grand Central, a group of sales professionals, have combined their respective strengths to lower the barriers to adopting intent data-driven sales and have developed a sustainable 'Sales Package Plan'.

Please contact us here: alliance@usonar.co.jp

- The Front Line of Sales BPO Capturing Customer Intent: Innovation in Next-Generation Sales Support
- Tuesday, December 17, 14:00 - 15:00
- Application and Details:
https://grandcentral-eigyo.com/20241217_webinar?utm_source=mail&utm_medium=usonar

'PLANSonar' is a platform particularly useful for sales and marketing strategies within overall management strategy.
Based on a corporate database covering 8.2 million locations—the largest in Japan—it enables accurate market target formulation, sales promotion, and progress management.
It includes features such as ABM (Account-Based Marketing) based on intent data, customer data management (correction, enrichment, and updating), promotion management (direct mail, email, telemarketing), economic information analysis (industry information and statistical data), and credit management (cautionary information, credit scores, and management of business partners and subcontractors).

For Details on PLANSonar, Click Here: https://usonar.co.jp/content/plansonar/

We are a consulting company specializing in the sales domain.
With the mission of "Revolutionizing Conventional Sales," we analyze the challenges in our clients' sales activities and provide solutions ranging from strategic planning and the development of winning sales schemes to outsourced sales operations.
Additionally, we provide DX support for in-house implementation and offer sales enablement services to ensure these processes take root, allowing us to commit to various phases of business scaling.

For Inquiries Regarding This Matter:
uSonar Co., Ltd. Public Relations (Hiyama / Sawada) Email: ir@usonar.co.jp
GrandCentral Inc. Public Relations (Nakagushi) Email: press@grandcentral.co.jp