uSonar and Grand Central Form Business Alliance for Intent Data Sales BPO
Launching Cutting-Edge Sales Support Package for Sales DX

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") and Grand Central, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Takumi Kitaguchi; hereinafter "Grand Central") are pleased to announce a business alliance to provide corporate clients with a BPO package plan for sales operations utilizing intent data.
This package plan combines the intent data from uSonar's corporate strategy platform, "PLANSonar," with the sales promotion expertise of Grand Central, a team of sales professionals including former Keyence employees, to support revenue growth for client sales departments.
Through this partnership, both companies will continue to maximize the value provided to support success in the field of sales DX.

Left: Takumi Kitaguchi, CEO of Grand Central, Inc.
Right: Katsuhito Nagatake, President of uSonar Co., Ltd.

Corporate sales strategies leveraging intent data are gaining significant attention as a cutting-edge sales methodology.
Sales methods utilizing intent data visualize the activities of companies by analyzing web behavioral history, such as visitors to one's own website and media traffic data.
By estimating the intent behind site visits, it becomes possible to execute optimal customer approaches, ranging from new business development to churn prevention.

Intent data sales are attracting attention as a high-impact strategy for increasing revenue, as they allow companies to approach prospects whose "Needs" and "Timing" are identified—two of the essential B.A.N.T. (Budget, Authority, Needs, Timing) criteria for B2B sales—thereby significantly reducing wasted effort.
However, implementing sales strategies that leverage intent data presents numerous hurdles, such as the need to establish a data infrastructure that integrates with internal systems and the requirement to secure sales and marketing talent skilled in data utilization. Consequently, many companies have considered such initiatives only to abandon them or withdraw after implementation.
To address this, uSonar, which provides precise intent data, and Grand Central, a group of sales professionals, have combined their respective strengths to develop a sustainable "Sales Package Plan" that lowers the barriers to adopting intent data-driven sales.

Please Contact Us at alliance@usonar.co.jp

- The Forefront of Sales BPO for Capturing Customer Intent: Innovation in Next-Generation Sales Support
- December 17 (Tue) 14:00 - 15:00
- Registration and Details:
https://grandcentral-eigyo.com/20241217_webinar?utm_source=mail&utm_medium=usonar

"PLANSonar" is a platform specifically designed to support sales and marketing strategies within corporate management.
Based on Japan's largest corporate database covering 8.2 million locations, it enables precise market targeting, sales promotion, and progress management.
It includes features such as Account-Based Marketing (ABM) based on intent data, customer data management (correction, enrichment, and updating), promotion management (direct mail, email, and telemarketing), economic information analysis (industry and statistical data), and credit management (risk information, credit scores, and management of business partners and suppliers).

Click Here for Details on PLANSonar: https://usonar.co.jp/content/plansonar/

A consulting company specializing in the sales domain.
With a mission to "Revolutionize Common Sales Practices," we analyze challenges in our clients' sales activities and provide solutions ranging from strategic planning and the construction of winning sales schemes to sales outsourcing.
We also provide DX support for in-house implementation and sales enablement services to ensure these processes take root, allowing us to commit to various phases of business scaling.

For Inquiries Regarding This Matter:
uSonar Co., Ltd. Public Relations (Hiyama / Sawada) Email: ir@usonar.co.jp
GrandCentral Inc. Public Relations (Nakagushi) Email: press@grandcentral.co.jp