uSonar and Grand Central Form Business Alliance for Intent Data Sales BPO
Launching Cutting-Edge Sales Support Package for Sales DX

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") and Grand Central, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Takumi Kitaguchi; hereinafter "Grand Central") are pleased to announce a business alliance to provide a BPO package plan for corporate clients that outsources sales activities using intent data.
This package plan combines the intent data from "PLANSonar," a business strategy platform provided by uSonar, with the sales promotion expertise of Grand Central, a team of sales professionals including former Keyence employees, to support revenue growth for the sales departments of client companies.
Through this partnership, both companies will continue to maximize the value provided to support success in the field of sales DX.

Left: Takumi Kitaguchi, CEO of Grand Central, Inc.
Right: Katsuhito Nagatake, President of uSonar Co., Ltd.

Corporate sales strategies utilizing intent data are gaining attention as the latest sales methodology.
Sales methods utilizing intent data visualize the activities of companies and other entities based on web behavioral history data, such as visitors to one's own website and media visit data, for use in sales and marketing.
By estimating the intent behind website visits, it becomes possible to approach customers optimally, from new business development to churn prevention.

Intent data sales are attracting attention as a highly effective strategy for increasing revenue, as they allow companies to approach prospects whose "Needs" and "Timing"—two of the essential BANT (Budget, Authority, Needs, Timing) elements for corporate sales—are already known, significantly reducing wasted effort.
However, it is a fact that there are many hurdles to realizing intent data-driven sales, such as establishing a data infrastructure system that can integrate with internal data and securing sales and marketing personnel skilled in data utilization. There are frequent cases where companies consider such initiatives but decide against implementation, or withdraw after attempting to introduce them.
Therefore, uSonar, which can provide precise intent data, and Grand Central, a group of sales professionals, have combined their respective strengths to lower the barriers to implementing intent data sales and have developed a sustainable "Sales Package Plan."

Please Contact Us at alliance@usonar.co.jp

- The Front Line of Sales BPO Capturing Customer Intent: Innovation in Next-Generation Sales Support
- Tuesday, December 17, 14:00 - 15:00
- Registration and Details:
https://grandcentral-eigyo.com/20241217_webinar?utm_source=mail&utm_medium=usonar

PLANSonar is a platform designed to support management strategy, with a particular focus on sales and marketing strategy.
Leveraging Japan's largest corporate database covering 8.2 million locations, it enables precise market targeting, sales promotion, and progress management.
Key features include Account-Based Marketing (ABM) based on intent data, customer data management (correction, enrichment, and updating), promotion management (direct mail, email, and telemarketing), economic information analysis (industry and statistical data), and credit management (risk information, credit scoring, and management of business partners and suppliers).

Click Here for Details on PLANSonar: https://usonar.co.jp/content/plansonar/

A consulting company specializing in the sales domain.
With the mission of "Revolutionizing Conventional Sales," we analyze challenges in our clients' sales activities and provide solutions ranging from strategic planning and the construction of winning schemes to sales outsourcing.
We also provide DX support for in-house implementation and sales enablement services to ensure these processes take root, allowing us to commit to various phases of business scaling.

Inquiries Regarding This Matter:
uSonar Co., Ltd. Public Relations (Hiyama / Sawada) Email: ir@usonar.co.jp
Grand Central, Inc. Public Relations (Nakagushi) Email: press@grandcentral.co.jp