uSonar, Symphony Marketing, and Salesforce Japan Joint Seminar
- June 26: A Deep Dive into the Pitfalls of ABM Strategy -

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce that it will host an online seminar on Wednesday, June 26, in collaboration with Symphony Marketing Inc. and Salesforce Japan Co., Ltd.
The speakers will include Ichiro Niwayama, President and CEO of Symphony Marketing Inc.; Ryotaro Konishi, Partner Account Manager at Salesforce Japan Co., Ltd.; and Masafumi Yuasa, Executive Officer of the Sales Division at uSonar.
More companies are considering and implementing ABM strategies to maximize revenue from target accounts. Implementing ABM requires the integration of company-wide customer information and close collaboration between marketing and sales. In this seminar, we will discuss the challenges and solutions for implementing ABM, which has become a mainstream B2B strategy, while sharing practical case studies.
We look forward to your participation.
- Registration for Attendance
https://usonar.co.jp/seminar/20240626_640.html?ref=meta

Pitfalls of ABM Strategy: Key Data Management Insights Practiced Only by Successful Companies

- Date and Time
Wednesday, June 26, 2024, 14:00 - 15:00

- Recommended For
Those who want to adopt an ABM strategy to increase revenue from target accounts
Those who want to implement an ABM strategy but do not know where to start
Those who want to establish efficient sales methods centered on data

- Speakers (Titles Omitted)

President and Representative Director, Symphony Marketing Inc.
Ichiro Niwayama
[Biography]
Born in 1962, graduated from Chuo University. Established Symphony Marketing Inc. in September 1990. He has led numerous marketing projects, including database marketing consulting and internet business initiatives. In 1997, he launched Japan's first marketing outsourcing business focused on B2B. He provides marketing and sales outsourcing services and training programs for major domestic and international companies across various industries, including manufacturing, IT, construction, services, and distribution. He serves as a Director of the IDN, a Visiting Professor at the Chuo Graduate School of Strategic Management, and a Lecturer at Waseda University's WASEDA NEO.
https://www.symphony-marketing.co.jp/

Partner Account Manager, AppExchange Alliance Department
Alliance Division, Salesforce Japan Co., Ltd.
Ryotaro Konishi
[Biography]
Joined Salesforce Japan Co., Ltd. in 2019. In the Alliance Division, he works on sales promotion and product development collaborations with domestic technology companies to strengthen and expand the Salesforce AppExchange ecosystem.

Executive Officer, DX Group, Sales Division
uSonar Co., Ltd.
Masashi Yuasa
[Biography]
Joined uSonar Co., Ltd. in 2005. For over 15 years, he has been engaged in solving various business challenges through corporate sales. He also speaks at various seminars and events regarding the construction, maintenance, and utilization of customer databases, which serve as the foundation for B2B marketing. Appointed as Executive Officer of the DX Group, Sales Division, in October 2018.

- Delivery Format
Online (via Zoom)

- Seminar Registration (Free)
Please register via the link below:
https://usonar.co.jp/en/seminar/20240626_640.html?ref=meta

Inquiries Regarding This Matter:
Public Relations Department, uSonar Co., Ltd.
Email: ir@usonar.co.jp