uSonar Receives ITreview "Customer Voice Leaders 2024" Award
~Selected as one of the 10 companies that prioritize customer feedback and place customers at the center of their business~

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairperson: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce that it has received the "Customer Voice Leaders 2024 (Intent Data Utilization Category)" award from "ITreview," a B2B IT tool and service review platform operated by IT Crowd, Inc. (Headquarters: Minato-ku, Tokyo; President: Genta Kurono).

Customer Voice Leaders is an initiative that highlights and shares with the public companies that utilize ITreview to listen to customer feedback, center their business operations around the customer, and achieve success for both themselves and their clients. We were recognized as a vendor that values customer feedback and has achieved significant results in business operations by leveraging ITreview.
uSonar was awarded in the "Intent Data Utilization Category" for systematically integrating ITreview into our sales organization, such as by downloading intent data (site visitor data) from ITreview every two weeks and linking it to our outreach lists.

• Click Here for Details
https://prtimes.jp/main/html/rd/p/000000118.000033567.html

Intent data refers to information that indicates the current intentions and interests of user companies.
Intent data is used as a clue to determine whether a user company is interested in a specific product or service or is considering a purchase. For marketing professionals, it serves as a valuable source of information for understanding market needs and trends, and for planning strategies tailored to target audiences. In recent years, against the backdrop of diversifying consumer purchasing behavior, the importance of intent data in the field of digital marketing has been increasing.
Given this situation, uSonar acquires a list of companies that have visited ITreview and utilizes it as an outreach list.
Furthermore, we also offer "PLANSonar," a business strategy platform equipped with intent data.
It includes features such as identifying prospective customers based on intent data and using AI to identify and automatically list high-potential, uncontacted companies, thereby realizing increased sales efficiency and maximized marketing effectiveness.

Inquiries Regarding This Matter:
Public Relations, uSonar Co., Ltd.
Email: ir@usonar.co.jp