uSonar Receives ITreview "Customer Voice Leaders 2024" Award
- Selected as one of the 10 companies that prioritize customer feedback and center their business around the customer -

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce that it has received the "Customer Voice Leaders 2024 (Intent Data Utilization Category)" award from "ITreview," a B2B IT tool and service review platform operated by IT Crowd, Inc. (Headquarters: Minato-ku, Tokyo; President: Genta Kurono).

Customer Voice Leaders is an initiative that highlights and shares with the world companies that use ITreview to listen to the voice of the customer, center their business around the customer, and achieve success for both themselves and their clients. We have been recognized as a vendor that values customer feedback and has achieved remarkable results in our business operations by leveraging ITreview.
At uSonar, we download intent data (site visitor data) from ITreview every two weeks and integrate it into our outreach lists. Because we have successfully institutionalized the use of ITreview within our sales organization, we were honored in the Intent Data Utilization category.

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Intent data refers to information that indicates the current intentions and interests of a user company.
Intent data is used as a clue to determine whether a user company is interested in a specific product or service, or if they are considering a purchase. For marketing professionals, it serves as a valuable source of information for understanding market needs and trends, and for planning strategies tailored to target audiences. In recent years, against the backdrop of diversifying user purchasing behavior, the importance of intent data has been increasing in the field of digital marketing.
Given this situation, uSonar retrieves a list of companies that have visited ITreview and utilizes it as an outreach list. Furthermore, we also provide PLANSonar, a management strategy platform equipped with intent data.
It features capabilities such as identifying prospective customers based on intent data and using AI to determine and automatically list high-potential, uncontacted companies. This enables the streamlining of sales processes and the maximization of marketing effectiveness.

Inquiries Regarding This Matter:
uSonar Co., Ltd. Public Relations
Email: ir@usonar.co.jp