Corporate News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") will host a webinar on April 16 featuring guest speaker Shohei Tomie from EVeM, Inc., titled "Practical Points for Achieving Real Results with ABM (Account-Based Marketing)." We invite you to register. 
Register here: https://usonar.co.jp/seminar/20240416_520.html?ref=pr
Theme and Overview
"Practical Points for Achieving Real Results with ABM: A Dialogue with Active Marketer Shohei Tomie"
B2B marketers are increasingly placing ABM at the forefront of their marketing strategies.
According to a 2022 survey in the United States, an average of 28% of marketing budgets are allocated to ABM. *1
The number of companies adopting ABM in Japan is also growing, and this trend is expected to accelerate.
However, when it comes to implementation, many organizations struggle due to various challenges, such as misalignment between sales and marketing, data utilization, and resource allocation.
In this webinar, we invite Shohei Tomie of EVeM, Inc., who frequently speaks at B2B marketing conferences and events and is actively involved in various initiatives, to share his insights on real-world ABM implementation and key points for success.
- Speaker Introduction
Biography: Shohei Tomie, Marketing Director, EVeM, Inc.
After graduating from Osaka University of Economics in 2013, he gained marketing experience at a major mail-order company before working as a marketing consultant at an advertising agency.
In 2018, he joined Konica Minolta Japan, Inc., where he built experience in B2B marketing and sales.
He led the launch of a divisional marketing organization as a project lead and organizational manager. While managing a 20-person team as a planning department head, he was responsible for launching the company-wide marketing organization.
In September 2023, he joined EVeM, which provides management training services to support the rapid growth of startups.
He is currently challenging himself to drive results through the power of "Marketing x Management" while working within a startup environment.
Biography: Masafumi Yuasa, Executive Officer, DX Group, Sales Division, uSonar Co., Ltd.
Joined uSonar Co., Ltd. in 2005. For over 15 years, he has been engaged in resolving various business challenges through corporate sales.
He also speaks at various seminars and events regarding the key points of building, maintaining, and utilizing customer databases, which serve as the foundation for B2B marketing.
Appointed as Executive Officer of the DX Group, Sales Division, in October 2018.
- Seminar Date and Time
Tuesday, April 16, 2024, 14:00 - 15:00
- Participation
Free (Webinar via Zoom)
- Registration
Please register via the link below.
https://usonar.co.jp/en/seminar/20240416_520.html?ref=pr
*1... Joint survey by Momentum ITSMA (the firm that proposed ABM) and the ABM Leadership Alliance, conducted at the end of 2022.
From "2022 ABM Benchmark Study" https://abm.report/whitepapers/elevating-abm-building-blocks-for-long-term-growth
Inquiries Regarding This Matter:
Public Relations, uSonar Co., Ltd.
Email: ir@usonar.co.jp
