Corporate News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairperson: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") will host a webinar on April 16 featuring guest speaker Shohei Tomie of EVeM, Inc., titled "Practical Points for Achieving Real Results with ABM (Account-Based Marketing)." We invite you to register for this event. 
Click Here to Register: https://usonar.co.jp/seminar/20240416_520.html?ref=pr
Theme and Overview
"Practical Points for Achieving Real Results with ABM: An Interview with Active Marketer Shohei Tomie"
B2B marketers are increasingly placing ABM at the forefront of their marketing strategies.
A 2022 survey in the United States revealed that an average of 28% of marketing budgets are allocated to ABM. *1
The number of companies adopting ABM in Japan is also growing, and this trend is expected to accelerate further.
However, when it comes to actual execution, many organizations struggle to operate effectively due to various challenges, such as misalignment between sales and marketing, difficulties in data utilization, and resource allocation issues.
In this webinar, we invite Shohei Tomie of EVeM, Inc., who has spoken at numerous B2B marketing conferences and events and has implemented various initiatives, to share his insights on actual ABM practices and key points for successful implementation.
Speaker Introduction
Biography: Shohei Tomie, Marketing Director, EVeM, Inc.
After graduating from Osaka University of Economics in 2013, he gained marketing experience at a major mail-order company before working as a marketing consultant at an advertising agency.
In 2018, he joined Konica Minolta Japan, Inc., where he built his expertise in B2B marketing and sales.
As a leader responsible for executing initiatives and managing organizations, he spearheaded the launch of a divisional marketing organization. While managing a 20-person team as the head of the planning department, he was also responsible for establishing the company-wide marketing organization.
In September 2023, he joined EVeM, which provides management training services to support the rapid growth of startups.
While immersing himself in the startup environment, he is challenging himself to create results through the power of Marketing x Management.
Biography: Masafumi Yuasa, Executive Officer, DX Group, Sales Division, uSonar Co., Ltd.
Joined uSonar Co., Ltd. in 2005. For over 15 years, he has been engaged in solving various business challenges through corporate sales.
He also frequently speaks at various seminars and events regarding the key points for building, maintaining, and utilizing customer databases, which serve as the foundation for B2B marketing.
Appointed as Executive Officer of the DX Group, Sales Division, in October 2018.
Seminar Date and Time
Tuesday, April 16, 2024, 14:00–15:00
Participation
Free (Webinar via Zoom)
Registration
Please register via the link below.
https://usonar.co.jp/seminar/20240416_520.html?ref=pr
*1... Joint survey conducted at the end of 2022 by Momentum ITSMA, the firm that proposed ABM, and the ABM Leadership Alliance.
Source: 2022 ABM Benchmark Study https://abm.report/whitepapers/elevating-abm-building-blocks-for-long-term-growth
For Inquiries Regarding This Matter:
uSonar Co., Ltd. Public Relations Department
Email: ir@usonar.co.jp
