uSonar Sponsors Bungeishunju Event: Comprehensive Review of Sales Strategy
~Presentation Titled: DX Challenges Companies Face and Corporate Characteristic Data That Empowers Frontline Teams~

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce its sponsorship and participation in the business conference "Comprehensive Review of Sales Strategy: Transforming Talent, Organization, and Digital for 2024 to Achieve Overwhelming Sales Results," hosted by Bungeishunju Ltd. on March 25th.
This seminar will be held in a hybrid format, both at a venue in Akasaka, Tokyo, and via live stream. We invite you to register.

At this conference, uSonar will take the stage alongside industry experts such as Mr. Nobuhiro Yokoyama and Mr. Koichi Takahashi, as well as representatives from companies including Salesforce Japan and Sansan. Our President, Katsuhito Nagatake, will deliver a presentation titled "DX Challenges Companies Face: Leveraging Corporate Characteristic Data to Empower Frontline Teams."

Challenges in DX That Companies Often Encounter: Leveraging Corporate Characteristic Data to Empower Frontline Operations
Several years have passed since the call for DX promotion began, yet many companies still struggle to make the progress they envisioned.
In this session, Katsuhito Nagatake, President and Representative Director of uSonar Co., Ltd., who has been dedicated to the utilization of corporate databases for over 20 years, will discuss the common challenges in DX promotion faced by various companies and how leveraging a corporate database can serve as a solution.

・Speaker Introduction

＜Biography＞ Katsuhito Nagatake, President and Representative Director, uSonar Co., Ltd.
Joined uSonar Co., Ltd. as a new graduate in 2000.
After serving in roles such as Sales Planning, he was appointed Executive Officer of the Sales Division Planning Group in July 2014.
Appointed President and Representative Director in February 2019 (current position).
Since taking office as President, he has also been driving the management of the entire Sales Division, as well as customer success and marketing projects.

・Lecture Date and Time
Monday, March 25, 2024, 15:10 – 15:40

・Participation
Free

・Venue
Akasaka Intercity Conference 3F, Room 301
(Akasaka Intercity AIR 3F, 1-8-1 Akasaka, Minato-ku, Tokyo)
*Attendee benefits available
*Online participation is also available

・Capacity
In-person: 80 participants, Online: 500+ participants

・Registration
Please register via the link below.
https://bunshun.jp/articles/-/68911

・13:00 – 13:50 Keynote Speech
"A Comprehensive Review of Fiscal Year 2024 Sales Strategy"
– Pre-material Management, Organizational Reform, and Talent Development for Absolute Achievement –
Mr. Nobuhiro Yokoyama, President and Representative Director, Atax Sales Associates Co., Ltd.

• 13:50 – 14:20 Problem-Solving Session 1
"Where Should You Begin with Sales DX?"
Wataru Hisanaga, Chief Product Marketing Manager, Sansan, Inc.

• 14:30 – 15:10 Special Session 1
"Undefeated Sales": The Essence of Building a Sales Organization That Always Delivers Results
– How Data Utilization and Dialogue in Close Contests Strengthen the Organization –
Koichi Takahashi, Representative Director, TORiX Inc.

• 15:10 – 15:40 Problem-Solving Session 2
Common DX Challenges Companies Face.
Utilizing Corporate Characteristic Data to Empower Frontline Teams
Katsuhito Nagatake, President and Representative Director, uSonar Co., Ltd.

• 15:50 – 16:20 Problem-Solving Session 3
"How to Formulate and Execute Sales Strategies"
Daisuke Yasuda, Senior Executive Officer, Head of Commercial Sales, Salesforce Japan Co., Ltd.

• 16:20 – 17:00 Special Session 2
"Scientifically Controlling Results: Sales Techniques"
– Considering the Ideals and Realities of B2B Sales Through Six Questions –
Masaya Imai, Executive Officer, Sales Company, Company CMO, and Director of Sales Research Institute / Sales Evangelist, Celebrix Inc.

The "Sales Strategy" Comprehensive Review is a hybrid seminar hosted by Bungeishunju Ltd., available both in-person and via online streaming.
Focusing on "Achieving Overwhelming Results: 2024 Sales Talent, Organization, and Digital Transformation," this event examines cutting-edge Sales DX case studies, sales talent development, and the ideal state of organizational sales to explore the further potential of the sales profession.
The event will feature keynote speeches from distinguished guests, including Mr. Takahashi, author of numerous books on sales enhancement such as "Undefeated Sales: 3 Questions and 4 Strengths," and Mr. Imai, author of "Sales is: Scientifically Controlling Results."

Contact Information Regarding This Matter
Public Relations, uSonar Co., Ltd.
Email: ir@usonar.co.jp