Company News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce its sponsorship of the online exhibition "IT Trend EXPO 2024," hosted by Innovation & Co., Ltd., on March 6. We will be delivering a presentation on the theme of sales strategy and data utilization. We invite you to register and attend.
Presentation Theme and Overview
Evolving Your Sales Strategy! Data Utilization Techniques to Drive Results
To efficiently increase sales performance, it is essential to leverage the customer data held within your organization.
In this dialogue-style session with Mr. Hidaka of WingArc1st Inc., we will discuss what data to use and how to utilize it, as well as common barriers to success and how to overcome them.
Speaker Introduction
Masafumi Yuasa, Executive Officer, DX Group, Sales Division, uSonar Co., Ltd.
Joined uSonar Co., Ltd. in 2005. For over 15 years, he has been engaged in solving various business challenges through corporate sales.
He also speaks at various seminars and events regarding the construction, maintenance, and utilization of customer databases, which serve as the foundation for B2B marketing. Appointed Executive Officer of the DX Group, Sales Division, in October 2018.
Yasunari Hidaka, General Manager, Demand Generation Department, Marketing Division, WingArc1st Inc.
With extensive experience across all areas of digital marketing, from design and construction to operation, centered on MA/SFA, he was named a Marketo Champion in 2018 and received the Marketo Master award in 2020 and 2021.
He has a proven track record in B2B marketing, including being selected as a 2022 Adobe Experience Maker Awards finalist.
Since 2021, he has been driving marketing initiatives as the General Manager of the Demand Generation Department at WingArc1st, focusing on digital marketing.
Session Date and Time
Wednesday, March 6, 2024, 9:30 AM – 10:15 AM
Participation
Free
Registration
Via the IT Trend EXPO 2024 website
https://it.expo.it-trend.jp/session/time?utm_source=client&utm_medium=press&utm_campaign=press#session-240
* Archive streaming available from Friday, March 8 to Friday, March 22. Accessible by logging into the Trend EXPO 2024 website.
About IT Trend EXPO 2024
◆URL：https://it.expo.it-trend.jp/
IT Trend EXPO is one of the industry's largest online exhibitions hosted by IT Trend, a comparison and evaluation site for corporate IT products operated by Innovation & Co., Ltd.
We offer a wide range of special dialogues and sessions that are rarely heard elsewhere, designed to be enjoyed by all business professionals regardless of their industry. We aim to facilitate new insights and connections.
In particular, we have strengthened our sessions and exhibition areas focused on digital transformation (DX). Attendees can explore products and services that solve business challenges, such as IT implementation and operational efficiency.
This exhibition is highly acclaimed each time, with over 27,000 registered participants in the previous event. We have decided to hold this edition over four days, further expanding its scale and content, and have prepared numerous valuable lectures by distinguished guests.
Contact Information Regarding This Matter
Public Relations, uSonar Co., Ltd. Email: ir@usonar.co.jp
(*The information in this press release is current as of the date of the announcement. Please check our website for the latest information, as details may change depending on future developments.)
