Corporate News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") is pleased to announce its sponsorship of the online exhibition "IT Trend EXPO 2024," hosted by Innovation & Co., Ltd., on March 6. We will be delivering a presentation on the theme of sales strategy and data utilization. We invite you to register and attend.
Presentation Theme and Overview
[Evolving Your Sales Strategy!] Data Utilization Techniques to Drive Results
To efficiently improve sales performance, it is essential to leverage the customer data held within your organization.
In a dialogue format with Mr. Hidaka of WingArc1st Inc., we will discuss what data to use and how to utilize it, while exploring common barriers to success and how to overcome them, based on real-world case studies.
Speaker Introduction
Masashi Yuasa, Executive Officer, DX Group, Sales Division, uSonar Co., Ltd.
Joined uSonar Co., Ltd. in 2005. For over 15 years, he has been engaged in solving various business challenges through B2B sales.
He frequently speaks at seminars and events regarding the construction, maintenance, and utilization of customer databases, which serve as the foundation for B2B marketing. Appointed Executive Officer of the DX Group, Sales Division, in October 2018.
Yasunari Hidaka, General Manager, Demand Generation Department, Marketing Division, WingArc1st Inc.
With extensive experience across the entire spectrum of digital marketing—from design and construction to operation, centered on MA/SFA—he was named a Marketo Champion in 2018 and a Marketo Master in 2020 and 2021.
He has a proven track record in B2B marketing, including being selected as a finalist for the 2022 Adobe Experience Maker Awards.
Since 2021, he has been driving marketing initiatives as the General Manager of the Demand Generation Department at WingArc1st, focusing on digital marketing.
Presentation Date and Time
March 6, 2024 (Wed) 9:30 AM – 10:15 AM
Participation
Free
Registration
Via the "IT Trend EXPO 2024" website:
https://it.expo.it-trend.jp/session/time?utm_source=client&utm_medium=press&utm_campaign=press#session-240
* On-demand streaming will be available from March 8 (Fri) to March 22 (Fri) by logging into the Trend EXPO 2024 website.
About IT Trend EXPO 2024
◆URL：https://it.expo.it-trend.jp/
IT Trend EXPO is one of the industry's largest online exhibitions hosted by IT Trend, a comparison and evaluation site for B2B IT products operated by Innovation & Co., Ltd.
We offer a wide range of special discussions and sessions that are rarely heard in daily business, designed to be enjoyed by all business professionals regardless of their industry. We create opportunities for new insights and connections.
In particular, we have strengthened our sessions and exhibition areas focused on digital transformation (DX). Attendees can explore products and services that solve business challenges, such as IT implementation and operational efficiency.
This exhibition is highly acclaimed each time, with over 27,000 registered participants in the previous event. We have decided to hold this edition over four days, further expanding its scale and content. We have prepared numerous valuable lectures by a lineup of distinguished guests.
Contact Information for Inquiries
uSonar Co., Ltd. Public Relations Department Email: ir@usonar.co.jp
(*The information in this press release is current as of the date of the announcement. Please check our website for the latest information, as details may change depending on future developments.)
