uSonar Releases Two New Commercials Starring Ryoko Kobayashi
Management Strategy Platform PLANSonar and mSonar, More Than Just a Business Card App

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake), a company supporting corporate DX through data, has released two new commercials featuring actor Ryoko Kobayashi as a sales manager. These commercials highlight the value of our new services: the management strategy platform PLANSonar and the corporate information & business card management app mSonar. The commercials will be aired on television, taxis, YouTube, and other platforms starting January 4. Please stay tuned.

Established in 1990, our company is a data marketing support firm. Following our rebranding to uSonar Co., Ltd. in July 2022, we launched the brand awareness campaign "Sales for the Data Generation" in October of the same year. In April 2023, we welcomed Ryoko Kobayashi as our sales manager and released the brand awareness commercial "Nice to Meet You," followed by the service awareness commercial "Meishi Sonar" in May. In addition to her acting career, Ms. Kobayashi serves as the Representative Director of AGRIKO Co., Ltd., which promotes agriculture-welfare collaboration.

The two commercials released recently are designed to build awareness for our new services: the business strategy platform PLANSonar, launched in December 2023, and mSonar, the new application that evolved from Meishi Sonar. These are the third and fourth installments in the Sales Manager Ryoko Kobayashi series. The tagline for PLANSonar is, "Consult on Winning Plans," and the tagline for mSonar is, "It Is More Than Just a Business Card App. It Accelerates Your Business."

In an office setting, Sales Manager Ryoko Kobayashi and a client executive stand facing the camera. A blender sits on the desk. Is this a cooking class? "Today, I will create exactly what your company needs," says Manager Kobayashi. She then drops a massive amount of corporate data, news, and client business cards into the blender. Manager Kobayashi turns the blender on, and it begins to glow. To the client's amazement, a high-precision target list is created. This scene features the actual "Mixer" function of PLANSonar. *30-second version

Business Strategy Platform
Download PLANSonar Brochure

Sales Manager Ryoko Kobayashi meets with an executive from Hayabusa Travel Agency for an initial business negotiation. In the elevator lobby on her way out, she immediately takes out her smartphone, photographs the executive's business card, and imports it into mSonar. It instantly links with the LBC corporate database to provide a company overview, details, the latest news, and group relationships. She immediately instructs her colleagues to revise documents via chat and internal messaging. The commercial depicts business moving at high speed with a sci-fi cinematic aesthetic. *30-second version

Corporate Database-Integrated Business Card Management & Communication Tool
Download mSonar Brochure

Ryoko Kobayashi, 34 years old, born in Tokyo. Represented by Sticker Inc.
She gained prominence as an exclusive model for "Nicola" and was selected as the heroine for the TBS drama "Maou" at age 19. Since then, she has appeared in numerous dramas and films, currently maintaining a streak of 10 consecutive seasons in television dramas.
Her recent notable works include the film "As Long as We Both Shall Live" and the TBS Tuesday drama "The King's Favorite Finger."
She established "AGRIKO," a farm that practices environmentally friendly agriculture and agricultural-welfare collaboration certified by the Ministry of Agriculture, Forestry and Fisheries, where she serves as Representative Director.
Awards:
- TVNavi "Readers' Choice Drama of the Year 2008" Best Supporting Actress
- Nikkan Sports "12th Drama Grand Prix" Best Supporting Actress (2008)
- Ministry of the Environment "10th Good Life Award" Executive Committee Special Award "SDGs Business Award" (2022)
- Advertising Week Asia 2023 "Future is Female Awards" Winner
- Figaro Japon "Business with Attitude (BWA) Award 2023" Winner
- "8th Women's Tomorrow Award 2023" Social Category Excellence Award
https://sticker-inc.com/artist/ryoko-kobayashi/

• Television (Terrestrial), Taxi, YouTube, etc.
• CM Video Special Site https://usonar.co.jp/cm-movie.html
• Our YouTube Channel https://www.youtube.com/@uSonar_LBC
　　　　　　PLANSonar CM https://youtu.be/Bqw5xaAsMmQ
　　　　　　mSonar CM https://youtu.be/_gSFdCMcNoE

Launched in December 2023, the business strategy platform PLANSonar is designed to support critical sales strategies, particularly in identifying, developing, and deepening market penetration. Leveraging one of Japan's largest corporate databases, covering 8.2 million locations, it enables accurate strategy formulation, execution, and progress management. Starting with the newly implemented Account-Based Marketing (ABM) functionality to drive precise B2B sales, we will continue to add features such as customer data management (correction, enrichment, and updating), promotion management (direct mail, email distribution, and telemarketing), economic information analysis (industry and statistical data), and credit management (risk information, credit scores, and partner/supplier management).
Click here for details on PLANSonar https://usonar.co.jp/content/plansonar/

This is a B2B corporate information and business card management application equipped with one of Japan's largest corporate databases. A significant evolution of Meishi Sonar, it further expands our core strengths in corporate data, including patents, trademarks, and corporate registration information, while enhancing communication features such as chat and internal extensions. With granular permission management, it is suitable for use not only by sales departments but by all departments across the organization. Naturally, it also features robust business card management capabilities, including AI-powered image capture. It is a service that transcends the concept of traditional business card management tools.
Click here for details on mSonar https://usonar.co.jp/content/msonar/

Inquiries Regarding This Matter
uSonar Co., Ltd. Public Relations
03-5388-5300 ir@usonar.co.jp