uSonar Releases Two New Commercials Starring Ryoko Kobayashi
Featuring the Business Strategy Platform PLANSonar and the Advanced Business Card App mSonar

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairperson: Nami Fukutomi; President: Katsuhito Nagatake), a company supporting corporate digital transformation through data, has released two new commercials featuring actor Ryoko Kobayashi as a Sales Manager. These commercials highlight the value of our new services: the business strategy platform PLANSonar and the corporate information and business card management app mSonar. The commercials will be broadcast on television, in taxis, and on YouTube starting January 4. Please stay tuned.

Established in 1990, we are a data marketing support company. Following our rebranding to uSonar Co., Ltd. in July 2022, we launched the brand awareness campaign "Sales for the Data Generation" in October of the same year. In April 2023, we welcomed Ryoko Kobayashi as our Sales Manager and released the brand awareness commercial "Nice to Meet You," followed by the service-focused commercial "Meishi Sonar" in May. In addition to her acting career, Ms. Kobayashi serves as the Representative Director of AGRIKO Co., Ltd., which promotes agriculture-welfare collaboration.

The two recently released commercials aim to increase awareness of our new services: the management strategy platform PLANSonar, announced in December 2023, and mSonar, the new app that evolved from Meishi Sonar. These are the third and fourth installments in the Sales Manager Ryoko Kobayashi series.
The tagline for PLANSonar is "Consult on Winning Plans," and the tagline for mSonar is "It Is More Than Just a Business Card App. Accelerate Your Business."

In an office setting, Sales Manager Ryoko Kobayashi and an executive from a client company stand facing the camera. A blender sits on the desk. Is this a cooking class? "Today, I will create what your company needs," says Manager Kobayashi. She then puts a large volume of corporate data, news, and client business cards into the blender. Manager Kobayashi turns the blender on, and it begins to glow... The client is amazed as a high-precision target list is created. This scene features the actual "Mixer" function of PLANSonar. *30-second version

Management Strategy Platform
Download PLANSonar Brochure

Sales Manager Ryoko Kobayashi meets with an executive from Hayabusa Travel Agency for an initial business negotiation. In the elevator lobby on her way out, she immediately takes out her smartphone, photographs the executive's business card, and imports it into mSonar. It instantly links with the LBC corporate database, providing immediate access to the company's overview, details, latest news, and group relationships. She uses the chat and internal messaging functions to instruct colleagues to revise documents immediately. The commercial depicts business moving at high speed with a sci-fi movie aesthetic. *30-second version

Corporate Database-Integrated Business Card Management and Communication Tool
Download mSonar Brochure

Ryoko Kobayashi, 34 years old, born in Tokyo. Affiliated with Sticker.
She gained prominence as an exclusive model for "Nicola" and was selected as the heroine for the TBS drama "Maou" at age 19. Since then, she has appeared in numerous dramas and films, currently maintaining a streak of 10 consecutive seasons appearing in television dramas.
Recent notable works include the film "As Long as We Both Shall Live" and the TBS Tuesday drama "The King's Favorite Finger."
She established "AGRIKO," a farm that promotes environmentally friendly agriculture and agricultural-welfare collaboration certified by the Ministry of Agriculture, Forestry and Fisheries, where she serves as Representative Director.
Awards
- TVNavi "Readers' Choice Drama of the Year 2008" Best Supporting Actress
- Nikkan Sports "12th Drama Grand Prix" Best Supporting Actress (2008)
- Ministry of the Environment "10th Good Life Award" Executive Committee Special Award "SDGs Business Award" (2022)
- Advertising Week Asia 2023 "Future is Female Awards" Winner
- Figaro Japon "Business with Attitude (BWA) Award 2023" Winner
- "8th Women's Tomorrow Award 2023" Social Category Excellence Award
https://sticker-inc.com/artist/Ryoko-Kobayashi/

• TV (Terrestrial), Taxi, YouTube, etc.
• CM Video Special Site https://usonar.co.jp/cm-movie.html
• Our YouTube Channel https://www.youtube.com/@uSonar_LBC
　　　　　　PLANSonar CM https://youtu.be/Bqw5xaAsMmQ
　　　　　　mSonar CM https://youtu.be/_gSFdCMcNoE

Launched in December 2023, the business strategy platform PLANSonar is designed to support critical sales strategies, particularly in identifying, developing, and deepening market penetration. Leveraging our corporate database of 8.2 million locations—one of the largest in Japan—it enables accurate strategy formulation, execution, and progress management. Starting with the precise B2B sales promotion enabled by the newly implemented Account-Based Marketing (ABM) features, we will continue to add functionality, including customer data management (correction, enrichment, and updating), promotion management (direct mail, email distribution, and telemarketing), economic information analysis (industry and statistical data), and credit management (risk information, credit scores, and partner/supplier management).
Click here for details on PLANSonar https://usonar.co.jp/content/plansonar/

This is a corporate information and business card management application for businesses, powered by one of Japan's largest corporate databases. A significant evolution of Meishi Sonar, it further expands our core strength in corporate data—including patents, trademarks, and corporate registration information—while enhancing communication features such as chat and internal extensions. With granular permission management, it is suitable for use not only by sales departments but by all departments across an organization. It also features robust business card management capabilities, including AI-powered image capture. This service goes beyond the concept of traditional business card management tools.
Click here for details on mSonar https://usonar.co.jp/content/msonar/

Contact Information Regarding This Matter
uSonar Co., Ltd. Public Relations
03-5388-5300 ir@usonar.co.jp