uSonar Releases Two New Commercials Starring Ryoko Kobayashi
Management Strategy Platform "PLANSonar" and "mSonar," More Than Just a Business Card App

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake), which supports corporate DX through data, has released two new commercials featuring actor Ryoko Kobayashi as a Sales Manager. The commercials highlight the value of our new services: the management strategy platform "PLANSonar" and the corporate information & business card management app "mSonar." These will be broadcast on television, in taxis, and on YouTube starting January 4. Please stay tuned.

Established in 1990, our company is a data marketing support firm. Following our name change to "uSonar Co., Ltd." in July 2022, we launched the brand awareness campaign "Sales, to the Data Generation." in October of the same year. In April 2023, we welcomed Ryoko Kobayashi as our Sales Manager, releasing the brand awareness commercial "Nice to Meet You" followed by the service awareness commercial "Meishi Sonar" in May. Alongside her acting career, Ms. Kobayashi also serves as the Representative Director of AGRIKO Co., Ltd., which promotes agriculture-welfare collaboration.

The two newly released works aim to promote our new services: the management strategy platform "PLANSonar," announced in December 2023, and "mSonar," the new app evolved from Meishi Sonar. These are the third and fourth installments in the "Sales Manager Ryoko Kobayashi" series.
The tagline for "PLANSonar" is "Consult on Winning Plans," and the tagline for "mSonar" is "More Than Just a Business Card App. Accelerate Your Business."

In an office setting, Sales Manager Ryoko Kobayashi and a client executive stand facing the camera. A blender sits on a desk. Is this a cooking class? "Today, we are going to create what your company needs," says Manager Kobayashi. She then puts a large amount of corporate data, news, and client business cards into the blender. Manager Kobayashi turns the switch on, and the blender begins to glow... To the client's surprise, a high-precision target list is created. This production features the actual "Mixer" function of PLANSonar. *30-second version

Download the Management Strategy Platform
PLANSonar Brochure

Ryoko Kobayashi, Sales Manager, meets with an executive from Hayabusa Travel Agency during her first business negotiation. In the elevator lobby on her way out, she immediately takes out her smartphone, captures the executive's business card, and imports it into mSonar. It instantly links with the LBC corporate database, providing immediate access to the company's overview, details, latest news, and group relationships. She then uses the chat and internal extension features to instruct her colleagues on document revisions. This scene depicts how business accelerates, presented with the aesthetic of a science fiction film. *30-second version

Corporate Database-Integrated Business Card Management and Communication Tool
Download mSonar Brochure

Ryoko Kobayashi, 34, born in Tokyo. Affiliated with Sticker Inc.
She gained prominence as an exclusive model for 'Nicola' and was cast as the heroine in the TBS drama 'Maou' at age 19. Since then, she has appeared in numerous dramas and films, currently maintaining a streak of 10 consecutive seasons in serial dramas.
Recent notable works include the film 'As Long As We Both Shall Live' and the TBS Tuesday drama 'The King's Flower'.
She has been certified by the Ministry of Agriculture, Forestry and Fisheries and established 'AGRIKO', a farm promoting environmentally friendly agriculture and the integration of agriculture and welfare, where she serves as Representative Director.
Awards:
- TVNavi 'Readers' Choice Drama of the Year 2008' Supporting Actress Award
- Nikkan Sports '12th Drama Grand Prix' Supporting Actress Award (2008)
- Ministry of the Environment '10th Good Life Award' Executive Committee Special Award 'SDGs Business Award' (2022)
- Advertising Week Asia 2023 'Future is Female Awards' Winner
- Figaro Japon 'Business with Attitude (BWA) Award 2023' Winner
- '8th Women's Tomorrow Grand Prize 2023' Social Category Excellence Award
https://sticker-inc.com/artist/Ryoko-Kobayashi/

• Television (Terrestrial), Taxis, YouTube, etc.
• CM Video Special Site https://usonar.co.jp/en/cm-movie.html
• Our YouTube Channel https://www.youtube.com/@uSonar_LBC
PLANSonar CM https://youtu.be/Bqw5xaAsMmQ
mSonar CM https://youtu.be/_gSFdCMcNoE

Launched in December 2023, the management strategy platform 'PLANSonar' is designed to assist with critical sales strategies, particularly in identifying, developing, and deepening market penetration. Leveraging one of Japan's largest corporate databases covering 8.2 million locations, it enables accurate strategy formulation, execution, and progress management. Starting with the precise promotion of corporate sales through the newly implemented Account-Based Marketing (ABM) function, we will continue to add features such as customer data management (correction, enrichment, and updating), promotion management (direct mail, email distribution, and telemarketing), economic information analysis (industry and statistical data), and credit management (risk information, credit scores, and management of business partners and suppliers).
Click here for details on 'PLANSonar' https://usonar.co.jp/en/content/plansonar/

This is a corporate information and business card management application for businesses, equipped with one of Japan's largest corporate databases. A significant evolution of 'Meishi Sonar', it further expands on our core strengths in corporate data, including patents, trademarks, and corporate registration information, while enhancing communication features such as chat and internal extensions. With granular permission management, it is suitable for use not only by sales departments but by all departments across an organization. It also features advanced capabilities, including AI-powered business card scanning, making it a service that transcends the traditional concept of business card management tools.
Click here for details on 'mSonar' https://usonar.co.jp/en/content/msonar/

Contact Information for Inquiries
uSonar Co., Ltd. Public Relations
03-5388-5300 ir@usonar.co.jp