Product News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") will launch "PLANSonar," a cloud-based tool designed as a management strategy platform for enterprises, on December 22.
The first phase of implementation features Account-Based Marketing (ABM) capabilities. Among various management strategies, sales strategy—specifically the identification, development, and deepening of target markets—is paramount. PLANSonar enables accurate strategy formulation, execution, and progress management based on Japan's largest corporate database of 8.2 million records. We plan to continue adding features to ensure it remains a reliable tool for strategic planning. 
Five Key Features of the Newly Implemented Functions
• Equipped with "LBC," one of Japan's largest corporate databases covering 8.2 million business locations nationwide.
• LBC maintains up-to-date and accurate information, allowing for the immediate creation of target lists based on market strategy.
• Integrates with CRM/SFA to manage the progress of target list sales phases by priority.
• AI-generates lists with high similarity using high-value customers as training data, with significantly improved calculation speed and frequency*1.
• Provides advanced data cleansing expertise (Super Data Cleansing*2) to enrich the attributes of your customer lists.
Primary Use Cases for PLANSonar
Corporate Planning Department >
- Manage the selection, evaluation, and progress of capital alliances, M&A candidates, and business partnership prospects.
Sales Planning Department >
- Select target companies similar to high-value customers and manage approach status by priority.
- List white space (uncontacted) companies.
Marketing Department >
- Analyze markets for expansion (grasping market size, penetration rates, and share analysis).
Message from Katsuhito Nagatake, President and Representative Director
We possess high-quality, comprehensive corporate data and behavioral data, including intent data, to assist you from strategic planning to tactical execution for data-driven management. Our AI features are also extensive.
This service can be utilized for both "New Market Exploration" and "Deepening Existing Markets," which are critical for any enterprise.
*1 Significant Improvement: Compared to our previous standards (Rating 2.0)
*2 Super Data Cleansing: By utilizing LBC as a "Corporate Dictionary," we refer to our technology for integrating, cleansing, and deduplicating customer data scattered within your company with high precision as "Super Data Cleansing."
The key points are standardization, centralization, correction, and attribute enrichment. Through Super Data Cleansing, you can maintain your customer data in a state ready for corporate targeting, aggregation, and analysis.
