Corporate News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") will launch "PLANSonar," a cloud-based tool designed as a management strategy platform for enterprises, on December 22.
The first phase of implementation features Account-Based Marketing (ABM) capabilities. Among various management strategies, sales strategy—specifically the identification, development, and cultivation of target markets—is paramount. PLANSonar enables accurate strategy formulation, execution, and progress management based on Japan's largest corporate database of 8.2 million records. We plan to continue adding features to ensure it remains a reliable tool for strategic planning. 
Five Key Features of the Newly Implemented Functions
• Equipped with LBC, one of Japan's largest corporate databases containing 8.2 million records, covering corporate business locations nationwide.
• LBC maintains consistently updated and accurate information, enabling the immediate creation of target lists based on market strategies.
• Integrates with CRM/SFA to manage the progress of target list sales phases by priority.
• Uses high-value customers as training data to generate lists with high similarity via AI. Significant improvements in calculation speed and frequency*1.
• Provides advanced data matching expertise (Super Matching*2) to enrich the attributes of your customer lists.
Primary Use Cases for PLANSonar
Corporate Planning Department >
• Selection, evaluation, and progress management of candidates for capital alliances, M&A, and business partnerships.
Sales Planning Department >
• Selection of target companies similar to high-value customers and management of approach status by priority.
• Identification of white space (uncontacted companies).
Marketing Department >
• Analysis of target markets (understanding market size, penetration rates, and share analysis).
Message from the President and Representative Director: Katsuhito Nagatake
We possess high-quality, comprehensive corporate data and behavioral data, including intent data, to assist you from strategic planning to tactical execution for data-driven management. Our AI capabilities are also extensive.
This service can be utilized for both "exploring new markets" and "deepening existing markets," which are critical for any enterprise.
*1 Significant improvement: Compared to our previous version (Rating 2.0).
*2 Super Matching: A collective term for our technology that integrates, cleanses, and matches scattered customer data within your company with high precision by using LBC as a "corporate dictionary."
The key points are standardization, centralization, correction, and attribute enrichment. Through Super Matching, we can maintain your customer data in a state ready for corporate targeting, aggregation, and analysis.
