Corporate News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") will launch "PLANSonar," a cloud-based tool designed as a management strategy platform for enterprises, on December 22.
The first phase of implementation features Account-Based Marketing (ABM) capabilities. Among various management strategies, sales strategy—specifically identifying, developing, and deepening penetration into target markets—is critical. PLANSonar enables accurate strategy formulation, execution, and progress management based on Japan's largest corporate database of 8.2 million records. We plan to continue adding features to ensure it remains a reliable tool for strategic planning. 
Five Key Features of the Newly Implemented Functions
• Equipped with LBC, Japan's largest corporate database covering 8.2 million business locations nationwide.
• LBC maintains consistently updated and accurate information, allowing for the immediate creation of target lists based on market strategy.
• Integrates with CRM/SFA to manage the progress of sales negotiation phases for target lists by priority.
• AI-generates high-similarity lists using high-value customers as training data, with significantly improved calculation speed and frequency*1.
• Provides advanced data cleansing expertise (Super Data Cleansing*2) to enrich the attributes of your customer lists.
Primary Use Cases for PLANSonar
Corporate Planning Department >
• Selection, evaluation, and progress management of candidates for capital alliances, M&A, and business partnerships.
Sales Planning Department >
• Select target companies similar to high-value customers and manage approach status by priority.
• List up white space (uncontacted companies).
Marketing Department >
• Analyze markets for expansion (grasping market size, penetration rate, and share analysis).
Comments from Katsuhito Nagatake, President and Representative Director
We possess high-quality, comprehensive corporate data and behavioral data, including intent data, to assist you from strategic planning to tactical execution for data-driven management. Our AI features are also extensive.
This service can be utilized for both "exploring new markets" and "deepening existing markets," which are critical for any enterprise.
*1 Significant Improvement: Compared to our previous standards (Rating 2.0)
*2 Super Data Cleansing: By utilizing LBC as a "corporate dictionary," we refer to our technology that integrates, cleanses, and deduplicates customer data scattered within your company with high precision as "Super Data Cleansing."
The key points are standardization, centralization, correction, and attribute assignment. Through Super Data Cleansing, you can maintain your customer data in a state ready for corporate targeting, aggregation, and analysis.
